Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has got to be David Lagercrantz’s new Lisbeth Salander novel, The Girl in the Spider’s Web. The late Stieg Larsson’s trilogy of thrillers, starting with The Girl With the Dragon Tattoo, have sold 75m copies around the world, after all – so this is going to be big, and like Harper Lee’s second novel, is tightly embargoed until its 27 August launch.The Australian publisher of the Lagercrantz follow-up, however, has already run into a spot of bother, after deciding that the best way to promote the book would be to launch a hunt for a female fan prepared to “donate” her back for three months. This would have involved being adorned with her very own Dragon Tattoo for advertising purposes. Hachette Australia, reported the Sydney Morning Herald last week, was calling it a “tatvertising campaign”, and asking for applications from those who could “handle the pain, just like Lisbeth Salander”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-07-14 00:00:00 UTC ]
News tagged with: #david lagercrantz #lisbeth salander #dragon tattoo #harper lee #australian publisher #advertising purposes #hachette australia

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Yes, Virginia: Winning the Nobel Prize DOES Sell Books

In the week after Alice Munro won the Nobel Prize for literature, sales of her books jumped 6,650% in Canada, and saw significant bumps around the world. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-11 00:00:00 UTC ]
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Kidd Chosen as New Oprah Book Club Pick

Sue Monk Kidd's The Invention of Wings is the newest Oprah's Book Club 2.0 selection. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-10 00:00:00 UTC ]
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Celebrate 15 Years of German Book Office New York

On December 11, the German Book Office New York will celebrate 15 years promoting German literature in North America and connecting the German and American publishing industries. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-10 00:00:00 UTC ]
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Oprah's book club pick: 'The Invention of Wings' by Sue Monk Kidd

Just in time for the holidays, Oprah Winfrey has selected a new book for her Book Club 2.0: "The Invention of Wings" by Sue Monk Kidd.Just in time for the holidays, Oprah Winfrey has selected a new book for her Book Club 2.0: "The Invention of Wings" by Sue Monk Kidd. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-12-10 00:00:00 UTC ]
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“Popular Choice” Rules at Indian Book Awards

Several top-selling titles were among the winners of this year's Crossword Book Awards, given by the Indian bookseller at the Times of India's Literary Carnival. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-10 00:00:00 UTC ]
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Ferguson's reign continues as market surges

Physical sales of Sir Alex Ferguson's memoir, My Autobiography (Hodder & Stoughton),... Continue reading at The Bookseller

[ The Bookseller | 2013-12-10 00:00:00 UTC ]
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Doha’s Book Fair Strives to Put Qatar in a Positive Light

Doha's book fair may be overshadowed by Abu Dhabi and Sharjah, but it has ambitions to raise the cultural profile of Qatar in this fast developing region. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-09 00:00:00 UTC ]
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Skyhorse Moves Up Mandela Book

In light of Nelson Mandela's passing, Skyhose Publishing has moved up the publication schedule for Bob Crew's biography of the former South African president, Mandela: His Life and Legacy for South Africa and the World. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-09 00:00:00 UTC ]
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Alt-Week 12.7.13: Wormhole short-cuts, watery planets and history as seen by Google Books

Alt-week takes a look at the best science and alternative tech stories from the last seven days. Don't pack your bags just yet, but Hubble has found indirect evidence of water on five different planets -- a lot of it, in some cases. Bigger brains ... Continue reading at Engadget

[ Engadget | 2013-12-08 00:00:00 UTC ]
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The Slate Book Review Top 10 of 2013

Monday: Slate staffers pick their favorite books of 2013. Tuesday: The overlooked books of 2013. Wednesday: The best lines of 2013, and the best poetry of 2013. Thursday: Dan Kois’ 15 favorite books. Friday: The Slate Book Review Top 10. Continue reading at Slate

[ Slate | 2013-12-06 00:00:00 UTC ]
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December 2013 Audio Books: In the Studio

Diaz adds narration to her body of work and more in this week's audio books news. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-06 00:00:00 UTC ]
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PP’s Shakespeare Book Club: No More Tragedy…It’s Time for Romance

Publishing Perspective’s epic reading of the complete plays of Shakespeare, The Play’s The Thing. is near the finale. Next up: the romances, starting with "Cymbeline." Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-06 00:00:00 UTC ]
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Quercus Books chosen for Shropshire Bookfest

Two books published by Quercus, The Last Wild by Piers Torday and Secrets, Lies... Continue reading at The Bookseller

[ The Bookseller | 2013-12-06 00:00:00 UTC ]
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Manil Suri Wins the One Book Prize Most Authors Don’t Want

The Literary Review has awarded its 21st annual Bad Sex in Fiction Award to Manil Suri for a scene in The City of Devi featuring a, err, stellar climax. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-05 00:00:00 UTC ]
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December’s Top Reviews of Self-Published Books from BlueInk Review

This month's starred reviews of self-published books includes a "stellar" historical novel and a "touching" memoir of life as a teacher of disadvantaged students. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-05 00:00:00 UTC ]
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Dan Kois’ Favorite Books of 2013

Monday: Slate staffers pick their favorite books of 2013. Tuesday: The overlooked books of 2013. Wednesday: The best lines of 2013, and the best poetry of 2013. Thursday: Dan Kois’ 15 favorite books. Friday: The Slate Book Review Top 10. Continue reading at Slate

[ Slate | 2013-12-05 00:00:00 UTC ]
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Toothless Fixed Book Price Law Undermines Mexican Bookstores

Though Mexico has a fixed book price law, editor Marcelo Uribe notes that enforcement is non-existent and is calling for stronger protections for booksellers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-05 00:00:00 UTC ]
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Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads

Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that... Continue reading at Advertising Age

[ Advertising Age | 2013-12-05 00:00:00 UTC ]
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Publishers, Book Fair Help Revive Cambodia’s Love of Reading

Under the Khmer Rouge, Cambodia's reading culture was destroyed, but over the past five years it has returned with the help of a revitalized publishing industry. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-04 00:00:00 UTC ]
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President of Israel Opens Guadalajara Book Fair

On November 30, President Shimon Peres opened the largest Spanish-language book fair in the world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-04 00:00:00 UTC ]
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