Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has got to be David Lagercrantz’s new Lisbeth Salander novel, The Girl in the Spider’s Web. The late Stieg Larsson’s trilogy of thrillers, starting with The Girl With the Dragon Tattoo, have sold 75m copies around the world, after all – so this is going to be big, and like Harper Lee’s second novel, is tightly embargoed until its 27 August launch.The Australian publisher of the Lagercrantz follow-up, however, has already run into a spot of bother, after deciding that the best way to promote the book would be to launch a hunt for a female fan prepared to “donate” her back for three months. This would have involved being adorned with her very own Dragon Tattoo for advertising purposes. Hachette Australia, reported the Sydney Morning Herald last week, was calling it a “tatvertising campaign”, and asking for applications from those who could “handle the pain, just like Lisbeth Salander”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-07-14 00:00:00 UTC ]
News tagged with: #david lagercrantz #lisbeth salander #dragon tattoo #harper lee #australian publisher #advertising purposes #hachette australia

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Bonnier, Dave Zinczenko Partner on Books Deal

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[ Folio Magazine | 2013-11-20 00:00:00 UTC ]
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Bewitching first novel by ex-accountant casts £1m spell on world of books

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[ The Guardian | 2013-11-19 00:00:00 UTC ]
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London benches to celebrate books

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[ The Bookseller | 2013-11-19 00:00:00 UTC ]
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What’s the Key to Solving the Book Discoverability Problem?

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[ Publishing Perspectives | 2013-11-18 00:00:00 UTC ]
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[ The Bookseller | 2013-11-18 00:00:00 UTC ]
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Bezos portrait wins FT/Goldman Sachs Business Book of the Year

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[ The Bookseller | 2013-11-18 00:00:00 UTC ]
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Former Kate Spade Art Director Develops An Adorbs Book App For Kids

My Monster, by Julianna Goodman, bridges the divide between slick digital storytelling and homemade visuals.It's rare to see and "touch" things on the iPad screen that evoke the texture, color, and unpolished feel of real life. Fortunately, a new children's book app corrects that shortcoming,... Continue reading at Fast Company

[ Fast Company | 2013-11-18 00:00:00 UTC ]
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[ The Bookseller | 2013-11-18 00:00:00 UTC ]
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Bridget Jones up for book award

Bridget Jones: Mad About the Boy is nominated for the best popular fiction prize at the National Book Awards. Continue reading at BBC News

[ BBC News | 2013-11-18 00:00:00 UTC ]
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For John Grisham, a time to reflect on books and politics

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[ Los Angeles Times | 2013-11-16 00:00:00 UTC ]
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Indies and University Presses Try Balancing the Books

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[ Publishers Weekly | 2013-11-16 00:00:00 UTC ]
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Want a Job in Publishing? Why Not Publish Your Resume as a Book

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[ Publishing Perspectives | 2013-11-16 00:00:00 UTC ]
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[ The Guardian | 2013-11-15 00:00:00 UTC ]
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Judge rules Google's scanning of books is not illegal

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[ Betanews | 2013-11-15 00:00:00 UTC ]
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[ The Christian Science Monitor | 2013-11-15 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-11-15 00:00:00 UTC ]
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Google's Book-Scanning Is Fair Use, Judge Rules in Landmark Copyright Case

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[ Wired | 2013-11-15 00:00:00 UTC ]
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[ AdWeek | 2013-11-15 00:00:00 UTC ]
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[ Wired | 2013-11-14 00:00:00 UTC ]
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[ Engadget | 2013-11-14 00:00:00 UTC ]
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