Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has got to be David Lagercrantz’s new Lisbeth Salander novel, The Girl in the Spider’s Web. The late Stieg Larsson’s trilogy of thrillers, starting with The Girl With the Dragon Tattoo, have sold 75m copies around the world, after all – so this is going to be big, and like Harper Lee’s second novel, is tightly embargoed until its 27 August launch.The Australian publisher of the Lagercrantz follow-up, however, has already run into a spot of bother, after deciding that the best way to promote the book would be to launch a hunt for a female fan prepared to “donate” her back for three months. This would have involved being adorned with her very own Dragon Tattoo for advertising purposes. Hachette Australia, reported the Sydney Morning Herald last week, was calling it a “tatvertising campaign”, and asking for applications from those who could “handle the pain, just like Lisbeth Salander”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-07-14 00:00:00 UTC ]
News tagged with: #david lagercrantz #lisbeth salander #dragon tattoo #harper lee #australian publisher #advertising purposes #hachette australia

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Forbes calls Larry Ellison book one of 2013’s best

The book about Lanai majority owner and Oracle Corp. CEO Larry Ellison’s pursuit of the America’s Cup yachting championship has received rave reviews from Forbes magazine’s editors and writers as one of the “most entertaining and illuminating nonfiction books of the year.” Author Julian... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2013-11-28 00:00:00 UTC ]
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Dillon wins Best Book at Comic Awards

Glyn Dillon’s graphic novel, The Nao of Brown (SelfMadeHero), has won the Best Book prize... Continue reading at The Bookseller

[ The Bookseller | 2013-11-28 00:00:00 UTC ]
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Ryan wins Guardian First Book Award

Donal Ryan’s The Spinning Heart (Doubleday Ireland) has tonight (28th November) been named... Continue reading at The Bookseller

[ The Bookseller | 2013-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book award #donal ryan

A Humorous New Vocabulary for Book Publishing

At the New York Times' Drafts blog, comedian Steve Macone offered a helpful, humorous glossary of terms for the modern book business. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing

Self-published title shortlisted for business book prize

A self-published title has been included in the shortlist for the CMI Management Book of the... Continue reading at The Bookseller

[ The Bookseller | 2013-11-26 00:00:00 UTC ]
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Sales Dip, Losses Rise at Books-A-Million

Sales for the third quarter ended November 2 at Books-A-Million fell 3.5%, to $100.4 million, and its net loss deepened to $7.1 million, from $2.8 million in the third period of 2012. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-26 00:00:00 UTC ]
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Changing Hands Launches Indiegogo Campaign for Second Store

The Tempe bookstore gets some help from Moby (as in Moby Dick) and Frank (as in Frankenstein) for its fundraising appeal. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-25 00:00:00 UTC ]
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Books Drop 11% at Hastings

Revenue at Hastings Entertainment fell 6.7% in the third quarter ended October 31, 2013, to $94.7 million, but its net loss was trimmed to $6.2 million from $8.0 million in last year’s third quarter. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-25 00:00:00 UTC ]
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Michelle Knight writing book on being held captive by Ariel Castro

Michelle Knight will write a book on the 11 years she spent as a captive in the Cleveland home of Ariel Castro. Weinstein books will publish the as yet untitled memoir in spring 2014.Michelle Knight will write a book on the 11 years she spent as a captive in the Cleveland home of Ariel Castro.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #held captive #ariel castro #michelle knight #weinstein books #untitled memoir

The Observer's books of the year

From new voices like NoViolet Bulawayo to rediscovered old voices like James Salter, from Dave Eggers's satire to David Thomson's history of film, writers, Observer critics and others pick their favourite reads of 2013. And they tell us what they hope to find under the tree …Curtis... Continue reading at The Guardian

[ The Guardian | 2013-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #extraordinary portrait #damian barr

Writers and critics on the best books of 2013

Hilary Mantel, Jonathan Franzen, Mohsin Hamid, Ruth Rendell, Tom Stoppard, Malcolm Gladwell, Eleanor Catton and many more recommend the books that impressed them this yearChimamanda Ngozi AdichieFive Star Billionaire by Tash Aw (Fourth Estate) is a brilliant, sprawling, layered and unsentimental... Continue reading at The Guardian

[ The Guardian | 2013-11-23 00:00:00 UTC ]
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James McBride, George Packer are National Book Awards winners

James McBride won the National Book Award for fiction for his novel set during the Civil War, while George Packer picked up the non-fiction award for his examination of contemporary America. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james mcbride #george packer #civil war #contemporary america

Prolific TV creator Shonda Rhimes will write 'part memoir, part inspiration' book (+video)

Shonda Rhimes is the creator of the TV shows 'Grey's Anatomy,' 'Private Practice,' and 'Scandal.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #part memoir #part inspiration #shonda rhimes #tv shows #private practice

Prolific TV creator Shonda Rhimes will write 'part memoir, part inspiration' book

Shonda Rhimes is the creator of the TV shows 'Grey's Anatomy,' 'Private Practice,' and 'Scandal.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #part memoir #part inspiration #shonda rhimes #tv shows #private practice

How the National Book Awards Got it Right

The National Book Awards suggest that books are where grown-ups go when they want to use all of their minds and hearts, says Salon's Laura Miller. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-22 00:00:00 UTC ]
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Who will win at the National Book Awards?

As tonight's announcement approaches, buzz is building over such nominees as Lawrence Wright's 'Going Clear' and Thomas Pynchon's 'Bleeding Edge.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lawrence wright #thomas pynchon #bleeding edge

New Toronto Book Fair Announced

BookExpo Canada closed in 2009, but now plans for a new consumer-oriented book fair in Toronto have been unveiled. The Toronto International Book Fair is currently slated for Nov. 13-16, 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-21 00:00:00 UTC ]
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McBride wins US National Book Award

McBride's The Good Lord Bird was a surprise winner of the prestigious award which honours works by US authors published over the past year. Continue reading at BBC News

[ BBC News | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #surprise winner #prestigious award #authors published

National Book Awards go to James McBride, George Packer

James McBride won the 2013 National Book Award for Fiction for "The Good Lord Bird." George Packer won the nonfiction award for "The Unwinding: An Inner History of the New America."James McBride won the 2013 National Book Award for Fiction for “The Good Lord Bird,” a satirical account of... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james mcbride #george packer #nonfiction award