Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has got to be David Lagercrantz’s new Lisbeth Salander novel, The Girl in the Spider’s Web. The late Stieg Larsson’s trilogy of thrillers, starting with The Girl With the Dragon Tattoo, have sold 75m copies around the world, after all – so this is going to be big, and like Harper Lee’s second novel, is tightly embargoed until its 27 August launch.The Australian publisher of the Lagercrantz follow-up, however, has already run into a spot of bother, after deciding that the best way to promote the book would be to launch a hunt for a female fan prepared to “donate” her back for three months. This would have involved being adorned with her very own Dragon Tattoo for advertising purposes. Hachette Australia, reported the Sydney Morning Herald last week, was calling it a “tatvertising campaign”, and asking for applications from those who could “handle the pain, just like Lisbeth Salander”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-07-14 00:00:00 UTC ]
News tagged with: #david lagercrantz #lisbeth salander #dragon tattoo #harper lee #australian publisher #advertising purposes #hachette australia

Other Publishing stories related to: 'Was 'tatvertising' the nadir of book marketing campaigns?'


Judge Denies Apple’s Bid to Extend E-book Damages Inquiry

After a flurry of year-end filings, Judge Denise Cote late last week rejected Apple’s bid to extend its deposition of plaintiff expert witness Roger Noll, whose report had pegged Apple’s total ebook damages at just over $307 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-30 00:00:00 UTC ]
More news stories like this |


'Shelf-help' books set to fill publishers' coffers in 2014

New 'intellectually credible' self-improvement books set to outsell celebrity biographies in 2014Sir Alex Ferguson may have the coveted Christmas number one spot with the record-breaking sales of his memoir, My Autobiography. But not even celebrity memoirs are likely to match the publishing... Continue reading at The Guardian

[ The Guardian | 2013-12-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ve made


Bestselling books 2013: The case of the disappearing women

The shock of the new has given way to the comfort of the old in this year's bestseller list, with plenty of football and blokey chefsSee the chart in fullTwo female newcomers dominated the all‑year bestsellers list at this point last year. EL James (Fifty Shades of Grey) and Suzanne Collins (The... Continue reading at The Guardian

[ The Guardian | 2013-12-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sleeper hit


Neil Gaiman wins Book of the Year

Gaiman's The Ocean at the End of the Lane beats fellow National Book Award winners in a public vote to find 2013's book of the year. Continue reading at BBC News

[ BBC News | 2013-12-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public vote


‘Twas the Night before Christmas’ at the Book Publisher

Clement Clarke Moore's famous holiday poem re-imagined by a book publisher on a bit of a bender. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publisher


Gaiman's Ocean voted Specsavers Book of the Year

Neil Gaiman's The Ocean at the End of the Lane (Headline) has been voted Specsavers Book of... Continue reading at The Bookseller

[ The Bookseller | 2013-12-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #neil gaiman


Christmas in the balance for Germany's book trade

German booksellers are facing a nail-biting finish to the holiday season. With end November sales... Continue reading at The Bookseller

[ The Bookseller | 2013-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book trade #german booksellers #holiday season


Lion Stone: Artisanal Books in a Digital Age

A publisher continues to hand-bind and hand-sew books that also function as works of art. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age


The 10 Best Design Books Of 2013

Infographics both retro and modern, futuristic transportation, and cartoons of Professor Lucifer Gorgonzola Butts are all featured inside these 10 gems of design books.No matter how convenient Kindles are, they will never do justice to beautifully printed, full-color art and design books. (And... Continue reading at Fast Company

[ Fast Company | 2013-12-23 00:00:00 UTC ]
More news stories like this |


Bob Kohn Appeals Penguin, Macmillan E-Book Settlements

The fight goes on: RoyaltyShare founder Bob Kohn has appealed final approval of the Macmillan and Penguin ebook settlements to the Second Circuit Court of Appeals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #circuit court


The Whale; The Ladybird Books Story – TV review

A sinking ship of a drama that managed to be neither monstrous nor deep"Thar she blows!" said one of the crew as a whale came to the surface. The cetacean wasn't the only thing blowing heavily in The Whale (BBC1), a 90-minute dramatisation of the sinking of the Essex, a Nantucket whaler, by a... Continue reading at The Guardian

[ The Guardian | 2013-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #falklands war


New Year Pussy Riot book from Granta

Granta is bringing forward to publication of Masha Gessen's Words Will Break Cement: The... Continue reading at The Bookseller

[ The Bookseller | 2013-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bringing forward #masha gessen


2013′s Best Books: What Are Your Sleeper Favorites?

On behalf of the other 99.9% of books published this year that didn't make the consensus top ten, tell us what were your favorite sleeper best books of 2013? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-20 00:00:00 UTC ]
More news stories like this |


The "Netflix For Books" Business Model, And How It'll Change The Way You Read

Mark Coker of Smashwords, which recently inked a major content deal with Scribd, weighs in on how the all-you-can-read model changes the way we read, how authors make creative choices, and how everyone gets paid.Is a "Netflix for ebooks" nearing viability? Yesterday, Smashwords, the largest... Continue reading at Fast Company

[ Fast Company | 2013-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published ebooks #business model #ll change #mark coker #largest distributor #e-reading service


Don't judge a cat book by its cover

Publishers may think a cute animal on the cover is what sells in the supermarket, but ask around online and those who buy pet books will tell you otherwiseThe moment of receiving your first book jacket is one that every author remembers. I was so excited when I got mine – a jacket, for a book,... Continue reading at The Guardian

[ The Guardian | 2013-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #screen trade #tom cox


Oyster, Perseus Ink Pilot E-Book Deal

Oyster, the ebook subscription service launched this year, has reached a deal with the Perseus Books Group to launch a pilot program offering 100 Perseus titles through the Oyster subscription catalog Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-19 00:00:00 UTC ]
More news stories like this |


Prizes for book-lovers in Got it Covered competition

The Bookseller's consumer sister site We Love This Book is inviting book-lovers to test their... Continue reading at The Bookseller

[ The Bookseller | 2013-12-18 00:00:00 UTC ]
More news stories like this |


Is this Wilmington startup the 'Netflix' of e-Books?

Armed with a new name, five employees and $5.3 million in financing, Wilmington-based e-Book subscription service Entitle is open for business this week. Founder Bryan Batten, who left a career in pharma sales to jump off the startup ledge, calls the service “a hybrid of Netflix and a book... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2013-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book club


Nostalgia Drives Polish Children’s Book Sales Boom

A revival in classic illustrated books is helping Poland's children's book market boom, says Katarzyna Domańska of publisher Dwie Siostry. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-18 00:00:00 UTC ]
More news stories like this |


7 Tips from The German Book Office’s Translation Workshop

At the GBO's recent translator workshop, two US book editors and translator Susan Bernofksy shared techniques and tips for literary translators. Here's what they said. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book editors #literary translators