Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has got to be David Lagercrantz’s new Lisbeth Salander novel, The Girl in the Spider’s Web. The late Stieg Larsson’s trilogy of thrillers, starting with The Girl With the Dragon Tattoo, have sold 75m copies around the world, after all – so this is going to be big, and like Harper Lee’s second novel, is tightly embargoed until its 27 August launch.The Australian publisher of the Lagercrantz follow-up, however, has already run into a spot of bother, after deciding that the best way to promote the book would be to launch a hunt for a female fan prepared to “donate” her back for three months. This would have involved being adorned with her very own Dragon Tattoo for advertising purposes. Hachette Australia, reported the Sydney Morning Herald last week, was calling it a “tatvertising campaign”, and asking for applications from those who could “handle the pain, just like Lisbeth Salander”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-07-14 00:00:00 UTC ]
News tagged with: #david lagercrantz #lisbeth salander #dragon tattoo #harper lee #australian publisher #advertising purposes #hachette australia

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The Overlooked Books of 2013

Monday: Slate staffers pick their favorite books of 2013. Tuesday: The overlooked books of 2013. Wednesday: The best lines of 2013, and the best poetry of 2013. Thursday: Dan Kois’ 15 favorite books. Friday: The Slate Book Review Top 10. Continue reading at Slate

[ Slate | 2013-12-03 00:00:00 UTC ]
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Amazon’s Australian Kindle store: an unhappy ending for the book industry?

Amazon has been prising open the wallets of Australian consumers for years – but what will its local push on Kindle mean for readers, writers and publishers?Ben Eltham Continue reading at The Guardian

[ The Guardian | 2013-12-03 00:00:00 UTC ]
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Huffington takes on Sandberg in new book

W H Allen has bought a new book by Huffington Post founder Arianna Huffington. The title is said... Continue reading at The Bookseller

[ The Bookseller | 2013-12-03 00:00:00 UTC ]
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'E-book of the Year' vote at Sainsbury's

E-books by Sainsbury’s is asking customers to vote for their ‘E-book of the Year... Continue reading at The Bookseller

[ The Bookseller | 2013-12-03 00:00:00 UTC ]
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New baby book delivery company

A new book delivery company, which sends monthly parcels of books for children aged 0-5, is... Continue reading at The Bookseller

[ The Bookseller | 2013-12-03 00:00:00 UTC ]
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'Lazarus' novel awarded book prize

Stoner by late US author John Williams, first published 48 years ago, wins the Waterstones Book of the Year prize. Continue reading at BBC News

[ BBC News | 2013-12-03 00:00:00 UTC ]
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Andre Schiffrin dies at 78; book publisher founded New Press

André Schiffrin died in Paris on Sunday of pancreatic cancer. In Schiffrin's nearly three decades at Pantheon Books, he worked with writers Jean-Paul Sartre, Marguerite Duras and Gunter Grass.When André Schiffrin ¿ who died in Paris on Sunday of pancreatic cancer at age 78 ¿ was fired in 1990 as... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-12-02 00:00:00 UTC ]
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Stoner is Waterstones Book of the Year

Forty-eight years after it was first published, Stoner (Vintage Classics) by the late US author... Continue reading at The Bookseller

[ The Bookseller | 2013-12-02 00:00:00 UTC ]
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Sunday Telegraph book deal that compromised a murder trial

Sebastian Faulks gave his former Sunday Telegraph boss, John Thompson, a warm send-off in his tribute yesterday, "A nurturing force in the final days of Fleet Street".It reinforced the picture drawn of Thompson in the more formal Daily Telegraph obituary following Thompson's death, aged 93, on... Continue reading at The Guardian

[ The Guardian | 2013-12-02 00:00:00 UTC ]
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Best Books 2013: Slate Staff Picks

[ Slate | 2013-12-01 00:00:00 UTC ]
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Random House's Grinch campaign encourages children to do selfless deeds over the holidays

The Grinch campaign, also known as the 'Grow Your Heart 3 Sizes,' encourages children to do good deeds in exchange for book donations. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-30 00:00:00 UTC ]
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ALA 2014 Preview: Google Books: Eight Years Later...

On November 14, Judge Denny Chin dismissed the long-running Authors Guild suit against Google, ruling that the digitization of books for Google Book Search is fair use. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-30 00:00:00 UTC ]
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Trainspotting 'favourite Scots book'

Irvine Welsh's debut novel Trainspotting is named as Scotland's favourite book of the past 50 years. Continue reading at BBC News

[ BBC News | 2013-11-29 00:00:00 UTC ]
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Irish novelist wins first book award

Irish author Donal Ryan wins the 2013 Guardian First Book Award for his debut novel The Spinning Heart. Continue reading at BBC News

[ BBC News | 2013-11-29 00:00:00 UTC ]
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Holiday book gift guide: Coffee table

The Library A World History James W.P. Campbell and Will Pryce University of Chicago Press, $75 Sneak inside 85 of the world's greatest libraries in 21 countries, from the National Library of China to the Altenburg Abbey in Austria. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-11-29 00:00:00 UTC ]
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Apple Doesn't Want to Pay the Feds' E-Book Lawyer $70,000 a Week

Apple lost its antitrust ebook trial this summer. Now it has to pay a court-appointed attorney more than $1,100 an hour to keep tabs on itself. Continue reading at AllThingsD

[ AllThingsD | 2013-11-29 00:00:00 UTC ]
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Kids book recommendation site launched

A new book recommendation website is aimed at helping children navigate away from the... Continue reading at The Bookseller

[ The Bookseller | 2013-11-29 00:00:00 UTC ]
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Forbes calls Larry Ellison book one of 2013’s best

The book about Lanai majority owner and Oracle Corp. CEO Larry Ellison’s pursuit of the America’s Cup yachting championship has received rave reviews from Forbes magazine’s editors and writers as one of the “most entertaining and illuminating nonfiction books of the year.” Author Julian... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2013-11-28 00:00:00 UTC ]
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