Vox Media Strikes Deal to Promote StubHub With Content, Integrations and Ads

Digital publisher Vox Media and eBay-owned StubHub have entered into a multi-year custom content partnership that will result in integrations and advertising across Vox's eight media brands, the companies announced Wednesday.Most prominently, team pages on the Vox sports network SB Nation will now have StubHub ticket widgets, though Vox will not get a cut of revenue from sales made using them. On food brand Eater's popular "Heatmaps," which display some of the most buzzed-about restaurants in a city, ticketed events at nearby venues will be promoted.The companies declined to disclose terms of the deal. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-11-02 00:00:00 UTC ]
News tagged with: #media brands #sales made #nearby venues #companies declined #disclose terms

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Santa Montefiore and S&S strike new three-book deal

Simon & Schuster UK has signed a new three book deal with Santa Montefiore. Continue reading at The Bookseller

[ The Bookseller | 2017-06-28 00:00:00 UTC ]
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Ebury strikes worldwide Black Mirror deal with Charlie Brooker

Ebury Publishing imprint Del Rey is set to publish an original series of books inspired by the hit Netflix original show "Black Mirror", edited by its creator Charlie Brooker. Continue reading at The Bookseller

[ The Bookseller | 2017-06-14 00:00:00 UTC ]
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Instagram Just Added a Tag to Make Sponsored Content More Transparent

Instagram Wednesday introduced a clearer way for users to determine when posts by influencers or publishers are the results of commercial relationships with the businesses they are posting about. The Facebook-owned photo- and video-sharing network said in a blog post that users will begin seeing... Continue reading at AdWeek

[ AdWeek | 2017-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #commercial relationships #video-sharing network #paid partnership

How publishers use emotion to promote content on Facebook

Now that Facebook has tamped down on clickbait, publishers are putting an emotional spin on content shared on the platform whenever they can. The post How publishers use emotion to promote content on Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-09 00:00:00 UTC ]
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Canadian-Specific Content Served in Kids Can Book Promotion with McDonald’s Canada

Calling books 'an important piece of building a better future,' McDonald's Canada partners with children's publisher Kids Can Press in a book promotion. The post Canadian-Specific Content Served in Kids Can Book Promotion with McDonald’s Canada appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #canada appeared #book promotion #calling books #important piece

Facebook’s New Video Content Deals With Publishers Emphasize Produced Videos (Report)

The shift in Facebook's agreements with publishers for video content, first hinted at in January, appear to be moving forward, "multiple sources" told Kurt Wagner of Recode. Wagner reported that while the new pacts still include payment for Facebook Live videos, they encourage publishers to... Continue reading at AdWeek

[ AdWeek | 2017-04-24 00:00:00 UTC ]
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Pearson Strikes Textbook Rental Deal with NACS

Pearson will make 50 textbooks available for rent this fall in a deal signed with the National Association of College Stores subsidiary, indiCo. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deal signed #national association

Juno Dawson strikes multi-book deal with Hachette

Hachette Children’s Group has struck a multi-book deal with Juno Dawson following a "hotly-contested" auction. Continue reading at The Bookseller

[ The Bookseller | 2017-04-14 00:00:00 UTC ]
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Joe Biden and his wife strike world deal with Macmillan US

Former US vice president Joe Biden and his wife Jill have struck a publishing deal with Macmillan US. Continue reading at The Bookseller

[ The Bookseller | 2017-04-07 00:00:00 UTC ]
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HCCB and Vivendi strike six-year Paddington deal

HarperCollins Children’s Books (HCCB) has inked a six-year deal with French firm Vivendi for world publishing rights (including audiobook and ebook) to the Paddington brand. Continue reading at The Bookseller

[ The Bookseller | 2017-04-06 00:00:00 UTC ]
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Facebook Added ‘Paid’ to Branded Content, and More Pages Can Now Start Publishing It

Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word "paid"; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content... Continue reading at AdWeek

[ AdWeek | 2017-03-30 00:00:00 UTC ]
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Thriller-seekers strike big deals

The popularity of psychological thrillers shows little sign of abating, with commissioning editors at the London Book Fair signing up many such titles. Continue reading at The Bookseller

[ The Bookseller | 2017-03-15 00:00:00 UTC ]
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In the Fight Against Big Digital Powers, Conde Nast Joins NBCU and Vox in Ad Pact

Conde Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook.The addition of Conde Nast builds on what NBCU and Vox... Continue reading at Advertising Age

[ Advertising Age | 2017-03-09 00:00:00 UTC ]
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AOL Inks Mobile Data Deal to Power More Location-Based Ads

As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads.... Continue reading at AdWeek

[ AdWeek | 2017-02-27 00:00:00 UTC ]
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PubTech Connect: Meet Internet Visionary Jim Bankoff, CEO of Vox Media and Keynote Speaker

Jim Bankoff turned Vox into a content juggernaut, a purpose-built digital media company; at PubTech Connect, he’ll discuss what it takes to build the media company of the future Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-08 00:00:00 UTC ]
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Exclusive Books strikes ebook deal with Kobo

Exclusive Books has struck a deal to direct its customers to the Kobo website to buy ebooks. Continue reading at The Bookseller

[ The Bookseller | 2017-01-19 00:00:00 UTC ]
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Facebook, Google, consolidation: What drove media deals in 2016

Media ownership is being overhauled as companies try to figure out their place in a world where 85 percent of digital dollars are going to two companies: Facebook and Google. The platform giants' dominance were factors in AT&T's $85 billion bid for Time Warner and other mega deals that were... Continue reading at Digiday

[ Digiday | 2016-12-28 00:00:00 UTC ]
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HCG strikes film deal for Mary Stewart title

Hachette Children’s Group (HCG) has struck an animated film deal for The Little Broomstick, a 1971 children’s title by Mary Stewart. Continue reading at The Bookseller

[ The Bookseller | 2016-12-16 00:00:00 UTC ]
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Flipboard Is Debuting a Swipeable 'Promoted Roundup' Ad That Looks Like Instagram Carousel

Flipboard has launched another native ad unit that lets brands promote multiple pieces of branded content or traditional advertising simultaneously in a carousel. The format, which the mobile magazine is calling "Promoted Roundup," shows a main image that when clicked brings up a full story... Continue reading at AdWeek

[ AdWeek | 2016-12-09 00:00:00 UTC ]
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