Vogue may still be best known for its print edition, whose September fashion issue, though thinner each year, remains a relative bible against its competitors. But some may be surprised to learn that 13.3 million U.S. adults visited Vogue.com in February, according to comScore data, an increase of 54 percent over February 2018, and Vogue's second-best monthly total ever after last May, the month of the Met Gala. The brand scored wins not just with content drawn from the magazine's Hailey Baldwin/Justin Bieber cover story, which received a major push online in the first week of the month, but also by further capitalizing on annual tentpole events highly popular with its audience base. Traffic to articles, videos and slideshows around the Grammy Awards, Feb. 10, was up 39-percent year-over-year, Vogue says, while traffic around the Oscars later in the month jumped 31 percent. The recent digital growth at the 126-year-old title isn't the result of chasing scale, says digital director Anna-Lisa Yabsley, but more a symptom of a shift in strategy in recent years emphasizing deeper engagement with loyal audiences, wherever and whenever they want to consume Vogue content. [caption id="attachment_154935" align="alignright" width="150"] Anna-Lisa Yabsley[/caption] "We’ve spent a lot of time over the last 12 months really refining how we interpret all of the audience data and the insights that we have access to," says Yabsley. Editors and social media teams are working with audience... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
News tagged with:
#digital editor
#online editor
#all-time record
The primary imprint of 10-year-old Callisto Media began to dip its toes into the children’s sector just two years ago—and is now seeing big results. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#big results
Atlantic imprint Corvus has bagged two psychological thrillers from number one Irish Times bestseller Sam Blake. Continue reading at The Bookseller
[ The Bookseller | 2020-07-24 00:08:00 UTC ]
More news stories like this | News stories tagged with:
#psychological thrillers
Legacy media companies, particularly those with print products, are often told they should learn from digital startups who have allegedly disrupted norms and transformed the industry through innovation and a new, creative mindset. While this is true in some instances, there are plenty of... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-23 16:07:41 UTC ]
More news stories like this | News stories tagged with:
#reality starts
#accepting reality
#hardest hit
#down-and-dirty offering
#teachable moments
#difficult time
#size fits
#market conditions
#short term
#biggest wins
#signed samsung
#operational excellence
#care deeply
#unusual time
#media landscape
#digital publishing
EVP of revenue, Elizabeth Webbe Lunny, talks business development, management philosophies and the future of her company and publishing. The post When Experience Counts: How Bustle Digital Group Is Future-Proofing Its Business appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-23 16:07:41 UTC ]
More news stories like this | News stories tagged with:
#business appeared
Legacy media companies, particularly those with print products, are often told they should learn from digital startups who have allegedly disrupted norms and transformed the industry through innovation and a new, creative mindset. While this is true in some instances, there are plenty of... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-23 16:07:41 UTC ]
More news stories like this | News stories tagged with:
#reality starts
#accepting reality
#hardest hit
#down-and-dirty offering
#teachable moments
#difficult time
#size fits
#market conditions
#short term
#biggest wins
#signed samsung
#operational excellence
#care deeply
#unusual time
#digital publishing
With most live sports on hold for the past several months, sports media publishers have had to stretch their imaginations to find interesting stories to show and tell. Wave.tv, a digital media company built around working with license holders to repackage archival sports, hopes to invest more in... Continue reading at AdWeek
[ AdWeek | 2020-07-22 14:00:38 UTC ]
More news stories like this | News stories tagged with:
#digital media
Nielsen said today it will overhaul its digital measurement methodology and begin a phased rollout to clients in early 2021. Amid new privacy rules--enforcement of the California Consumer Privacy Act began July 1, and Google will stop supporting third-party cookies in its Chrome browser by... Continue reading at AdWeek
[ AdWeek | 2020-07-21 13:00:53 UTC ]
More news stories like this | News stories tagged with:
#phased rollout
#chrome browser
#media owners
#nielsen
Sphere has acquired The Problem with Men: When is International Men’s Day—and Why it Matters, from writer and comedian Richard Herring. Continue reading at The Bookseller
[ The Bookseller | 2020-07-20 11:21:21 UTC ]
More news stories like this |
Hamish Hamilton has landed a second novel by Lara Williams, the 2019 Not the Booker Prize-winning author of Supper Club (Hamish Hamilton). Continue reading at The Bookseller
[ The Bookseller | 2020-07-20 01:42:46 UTC ]
More news stories like this | News stories tagged with:
#hamish hamilton
#prize-winning author
After the huge success of This Hostel Life, which grew out of a chance meeting about asylum seeker accommodation, Skein Press has its sights set high Continue reading at The Bookseller
[ The Bookseller | 2020-07-17 03:35:09 UTC ]
More news stories like this | News stories tagged with:
#huge success
Production firm Fane has launched a digital programme of live streamed events featuring stars including Arsène Wenger, Armistead Maupin, Ian McKellen, Elizabeth Day and Graham Norton. Continue reading at The Bookseller
[ The Bookseller | 2020-07-17 03:24:42 UTC ]
More news stories like this | News stories tagged with:
#armistead maupin
#graham norton
#elizabeth day
Lisa Lucas is stepping down as executive director of the National Book Foundation to become Senior Vice President & Publisher of Pantheon and Schocken Books. According to a press release from the NBF Lucas, who took over the ED role in 2016, …was instrumental in securing a $900,000 grant... Continue reading at Literrary Hub
[ Literrary Hub | 2020-07-15 13:10:05 UTC ]
More news stories like this | News stories tagged with:
#lisa lucas
#schocken books
#press release
#national book foundation
Vortex247, a Lagos, Nigeria-based African-centric digital comics platform, is developing the next generation of talent and content aimed at the African continent’s rapidly-expanding mobile-digital consumer base. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-15 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#african continent
Frankfurt organisers have said they still expect publishers and agents from Europe to make the trip this year, as they laid out details of their virtual programme at a press briefing yesterday (14th July). Continue reading at The Bookseller
[ The Bookseller | 2020-07-15 00:41:28 UTC ]
More news stories like this | News stories tagged with:
#frankfurt organisers
'Frankfurt Rights' and 'Frankfurt Conference' lead programming being planned for the trade show's digital operation being outlined this month by organizers. The post Frankfurter Buchmesse Outlines Digital Programming Details appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-13 13:12:17 UTC ]
More news stories like this | News stories tagged with:
#frankfurt conference
#trade show
#digital operation
#frankfurter buchmesse
The States' 71st National Book Awards ceremony follows other international publishing events onto the ether, as 'a beacon of hope for all who attend.' The post National Book Awards Makes the Move to Digital: November 18 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-10 17:02:00 UTC ]
More news stories like this | News stories tagged with:
#international publishing
A group of festival organisers have said monetising digital events needs "careful consideration" if the physical events are to survive post-pandemic life. Continue reading at The Bookseller
[ The Bookseller | 2020-07-10 05:18:43 UTC ]
More news stories like this | News stories tagged with:
#careful consideration
#physical events
googletag.cmd.push(function() { googletag.display('div-gpt-ad-1511205296876-0'); }); The post NY Mag Hires Editorial Director for Audio, Promotes 3 Others appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-08 16:00:39 UTC ]
More news stories like this |
Avon has signed two books from debut author Louise Sharland following a competition with the Big Issue to find a new crime writing voice. Continue reading at The Bookseller
[ The Bookseller | 2020-07-08 04:45:22 UTC ]
More news stories like this | News stories tagged with:
#avon takes
#debut author
Wayne State University Press, which endured three weeks of internal chaos in February after three senior employees were fired but later reinstated, announced that Stephanie Williams has been appointed director. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-08 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#appointed director
#wayne state
#senior employees
#stephanie williams