Vogue may still be best known for its print edition, whose September fashion issue, though thinner each year, remains a relative bible against its competitors. But some may be surprised to learn that 13.3 million U.S. adults visited Vogue.com in February, according to comScore data, an increase of 54 percent over February 2018, and Vogue's second-best monthly total ever after last May, the month of the Met Gala. The brand scored wins not just with content drawn from the magazine's Hailey Baldwin/Justin Bieber cover story, which received a major push online in the first week of the month, but also by further capitalizing on annual tentpole events highly popular with its audience base. Traffic to articles, videos and slideshows around the Grammy Awards, Feb. 10, was up 39-percent year-over-year, Vogue says, while traffic around the Oscars later in the month jumped 31 percent. The recent digital growth at the 126-year-old title isn't the result of chasing scale, says digital director Anna-Lisa Yabsley, but more a symptom of a shift in strategy in recent years emphasizing deeper engagement with loyal audiences, wherever and whenever they want to consume Vogue content. [caption id="attachment_154935" align="alignright" width="150"] Anna-Lisa Yabsley[/caption] "We’ve spent a lot of time over the last 12 months really refining how we interpret all of the audience data and the insights that we have access to," says Yabsley. Editors and social media teams are working with audience... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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Over the last five years, a number of U.S. digital media darlings journeyed to the U.K. and beyond, fuelled by venture-capital funding with sights set on global expansion. The post ‘Not enough money to go around’: US digital-media publishers curb international expansion appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-08-26 04:01:12 UTC ]
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Avon has bagged two more domestic thriller novels from e-book bestseller Amanda Robson. Continue reading at The Bookseller
[ The Bookseller | 2020-08-25 09:13:08 UTC ]
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The Aké Arts and Book Festival has a strong activist context for many of its 2020 events, set around the theme 'African Time.' The post Coronavirus Impact: Nigeria’s Aké Arts and Book Festival 2020 is Digital appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-24 17:43:21 UTC ]
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Unit sales of print books jumped 14.3% in the week ended Aug. 15, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan, with sales skyrocketing in three categories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-21 04:00:00 UTC ]
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Virago has acquired Chouette, a modern-day fable by US writer Claire Oshetsky which draws on her own experiences as a mother to non-conforming children. Continue reading at The Bookseller
[ The Bookseller | 2020-08-20 23:57:41 UTC ]
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Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek
[ AdWeek | 2020-08-20 15:32:30 UTC ]
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Cengage's revenues fell 17% year on year in the first quarter of its fiscal year (to end June 2020), to a total of $191m, as the Covid-19 pandemic hit. Continue reading at The Bookseller
[ The Bookseller | 2020-08-13 04:17:15 UTC ]
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The Comic Book Legal Defense Fund has appointed Jeff Trexler its interim director, effective immediately. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-13 04:00:00 UTC ]
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Jim McCloskey describes how his faith fueled his work, and how his work tested his faith. Continue reading at The Washington Post
[ The Washington Post | 2020-08-07 12:00:00 UTC ]
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Behold the frescoed ceilings, marble floors, and centuries-old majesty of these monastic libraries around the world. Continue reading at Book Riot
[ Book Riot | 2020-08-06 10:37:00 UTC ]
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Yesterday I stopped in at my local bookstore in London. It’s a small shop, but a good one, and seeing its doors open again was like hearing an ice-cream truck from a block away as a kid. I walked straight into traffic to cross the street to get there. Inside the reality of our time […] Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-06 08:49:19 UTC ]
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Layla Saad, Dorothy Koomson, Kate Mosse, Laura Bates and Kerry Hudson are among 40 writers contributing to a "uniquely empowering" feminist charity book collection, spearheaded by the Feminist Book Society, in collaboration with not-for-profit publishers And Other Stories in the UK and The... Continue reading at The Bookseller
[ The Bookseller | 2020-08-05 15:11:50 UTC ]
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In September 2016, Salena Zito, who was then covering voters in The Heartland, wrote of the then-candidate Donald Trump, in a column for The Atlantic: “the press takes him literally, but not seriously; his supporters take him seriously, but not literally.” The phrase quickly slipped into... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-08-03 12:05:46 UTC ]
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Terms of sale first enacted in March to help librarians during the Covid-19 crisis will now run through the end of the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-03 04:00:00 UTC ]
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Recognizing digital publishing and reading in Singapore, the Book Publishers Association's awards this add ebooks, audiobooks, and digital marketing. The post Singapore Names 2020 Book Award Finalists, Adds Digital Categories appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-30 16:12:33 UTC ]
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The Booksellers Association is to take on the production of Booktime magazine, formerly published by Bertrams, and will publish an autumn edition in October. Continue reading at The Bookseller
[ The Bookseller | 2020-07-26 19:29:41 UTC ]
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Audible is releasing an “eye-opening” exploration of race and relationships from couple Tineka Smith and Alex Court. Continue reading at The Bookseller
[ The Bookseller | 2020-07-26 18:03:26 UTC ]
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Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Hearst Magazines President Resigns... Continue reading at AdWeek
[ AdWeek | 2020-07-24 10:45:52 UTC ]
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The primary imprint of 10-year-old Callisto Media began to dip its toes into the children’s sector just two years ago—and is now seeing big results. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
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With the digital future arriving early, publishers are going to need to adapt, writes Steve Sieck. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
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