Vogue may still be best known for its print edition, whose September fashion issue, though thinner each year, remains a relative bible against its competitors. But some may be surprised to learn that 13.3 million U.S. adults visited Vogue.com in February, according to comScore data, an increase of 54 percent over February 2018, and Vogue's second-best monthly total ever after last May, the month of the Met Gala. The brand scored wins not just with content drawn from the magazine's Hailey Baldwin/Justin Bieber cover story, which received a major push online in the first week of the month, but also by further capitalizing on annual tentpole events highly popular with its audience base. Traffic to articles, videos and slideshows around the Grammy Awards, Feb. 10, was up 39-percent year-over-year, Vogue says, while traffic around the Oscars later in the month jumped 31 percent. The recent digital growth at the 126-year-old title isn't the result of chasing scale, says digital director Anna-Lisa Yabsley, but more a symptom of a shift in strategy in recent years emphasizing deeper engagement with loyal audiences, wherever and whenever they want to consume Vogue content. [caption id="attachment_154935" align="alignright" width="150"] Anna-Lisa Yabsley[/caption] "We’ve spent a lot of time over the last 12 months really refining how we interpret all of the audience data and the insights that we have access to," says Yabsley. Editors and social media teams are working with audience... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek
[ AdWeek | 2020-09-14 00:00:00 UTC ]
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Barnes & Noble chief executive and Waterstones m.d. James Daunt has said the two-and-a-half month lockdown in the US was "hugely traumatic" and a "body blow" to employees, but that B&N had used the period to bring much needed changes the US chain's estate. Continue reading at The Bookseller
[ The Bookseller | 2020-09-13 18:36:08 UTC ]
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Quercus will publish Al Murray's look at 20th-century British history, The Last 100 Years (Give or Take) And All That. Continue reading at The Bookseller
[ The Bookseller | 2020-09-13 18:04:25 UTC ]
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Anne Bowman has been appointed vice-president of business development and global sales at Chelsea Green Publishing. Continue reading at The Bookseller
[ The Bookseller | 2020-09-13 17:47:03 UTC ]
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Famed writer and activist Cory Doctorow is selling the audio version of his upcoming book via Kickstarter to sidestep the walled garden of Amazon-owned audiobook platform Audible. When science fiction writer and activist Cory Doctorow releases his new novel, Attack Surface, next month, you’ll be... Continue reading at Fast Company
[ Fast Company | 2020-09-12 09:00:52 UTC ]
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Parneshia Jones, an 18-year veteran at Northwestern University Press, most recently serving as trade editorial director, was named director. She is the first Black person in the press's 127-year history to hold that position. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-11 04:00:00 UTC ]
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Headline Publishing Group will publish a memoir by Cliff Todd, the former head of the Forensics Explosive Laboratory. Continue reading at The Bookseller
[ The Bookseller | 2020-09-10 14:02:33 UTC ]
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Jenny Offil, Richard Osman and Ann Cleeves are among the authors taking part in the first digital Durham Book Festival this October. Continue reading at The Bookseller
[ The Bookseller | 2020-09-10 10:23:16 UTC ]
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Howard argues that decluttering is not just a personally liberating ritual, but also a moral imperative. Continue reading at The Washington Post
[ The Washington Post | 2020-09-10 05:43:11 UTC ]
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COVID-19 travel restrictions prevent a physical exhibition at the 2020 Frankfurt Book Fair, as the trade show turns its focus to digital. The post Frankfurter Buchmesse Pivots From the Exhibition Hall to Its Digital Evocation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-08 13:19:02 UTC ]
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The former first daughter, a force in publishing because of her Read With Jenna book club, is the author of a new essay collection, “Everything Beautiful in Its Time.” Continue reading at The New York Times
[ The New York Times | 2020-09-06 09:00:16 UTC ]
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Higher sales of a range of digital and online products offset continued declines in print revenue, leading to a 2% increase in sales in the first quarter of fiscal 2021 at John Wiley & Sons. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-04 04:00:00 UTC ]
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Daunt Books Publishing has acquired The Breaks by Julietta Singh, the first non-fiction book on its Originals list, billed as a "visionary and moving" take on race, inheritance and mothering. Continue reading at The Bookseller
[ The Bookseller | 2020-09-02 10:49:51 UTC ]
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A Wild Sheep Chase, Alfred Birnbaum’s English translation of Murakami’s novel Hitsuji wo meguru bōken, was warmly received in the US when it was first published by Kodansha International (KI) in 1989. Herbert Mitgang wrote in the New York Times that A Wild Sheep Chase was a “bold new advance in... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-02 08:49:59 UTC ]
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Lucy Pearse is to join Simon & Schuster Children's as editorial director for fiction this autumn. Continue reading at The Bookseller
[ The Bookseller | 2020-09-02 03:18:25 UTC ]
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Oxford University Press has appointed Lisa Attenborough as its new group communications director. Continue reading at The Bookseller
[ The Bookseller | 2020-09-02 03:02:21 UTC ]
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With a reading festival already under way for a month, the Beijing trade show opens 'phase one' of its online evocation. The post Beijing International Book Fair’s Digital ‘Smart BIBF’ Is Open appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-01 14:12:22 UTC ]
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Edinburgh International Book Festival director Nick Barley has said this year's event has "generated its own sense of community", despite being entirely online for the first time. Continue reading at The Bookseller
[ The Bookseller | 2020-08-31 15:56:44 UTC ]
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Michael Schmidt shows how Trump’s style erodes constitutional limits on the president’s power. Continue reading at The Washington Post
[ The Washington Post | 2020-08-31 12:00:00 UTC ]
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