UK programmatic publisher alliance struggles to launch

Premium publisher programmatic alliances have become a go-to move in Europe. The attraction for publishers is that they offer fraud-free, brand-safe environments at scale, and protect the yields of the partner publishers. Yet they can be a nightmare to pull off. The AOP's own alliance hasn't managed to start trading yet due to legal complications with trying to onboard so many partners. But it has now sold the project to Intrinsic Media, which will help speed up roll-out and secure its financial backing. The post UK programmatic publisher alliance struggles to launch appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-06-20 00:00:00 UTC ]
News tagged with: #partner publishers #brand-safe environments #start trading

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IPA concerned about publisher "blacklist" in Iran

Written By: Lisa Campbell Publication Date: Tue, 22/02/2011 - 09:08 The International Publishers Association is urgently trying to locate an Iranian publisher on women's issues after she was named in an alleged blacklist of Iranian publishers. The blacklist, reportedly circulated by a chapter... Continue reading at The Bookseller

[ The Bookseller | 2011-02-22 00:00:00 UTC ]
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Forbes Launching Digital Ad Platform

Forbes is launching an ad platform that combines the Forbes Media Network with a new audience segmentation effort called FAST and offers custom units that blend advertising with content according to user preferences. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
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Quartet to launch investigative journalism imprint

Written By: Graeme Neill Publication Date: Mon, 21/02/2011 - 15:59 Quartet Books is launching a new imprint by veteran American broadcast journalist Charles Glass. The imprint, called Charles Glass Books, will focus on investigative journalism, war, world politics and corporate and political... Continue reading at The Bookseller

[ The Bookseller | 2011-02-21 00:00:00 UTC ]
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Michael O'Mara to publish book on sitcom pioneers

Written By: Charlotte Williams Publication Date: Mon, 21/02/2011 - 08:47 Michael O'Mara has acquired an anthology about the writers of "Hancock's Half Hour" and "Steptoe and Son", dubbed "the fathers of the British sitcom". Commissioning editor Kate Moore bought world rights with Elly James of... Continue reading at The Bookseller

[ The Bookseller | 2011-02-21 00:00:00 UTC ]
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Orion launches new commercial imprint

Written By: Charlotte Williams Publication Date: Fri, 18/02/2011 - 08:20 Orion has launched a new imprint, Swordfish, publishing a wide range of commercial non-fiction as well as a small selection of fiction. Non-fiction publishing director Rowland White will take on the role of publisher. Six... Continue reading at The Bookseller

[ The Bookseller | 2011-02-18 00:00:00 UTC ]
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Virago to publish newly discovered Daphne du Maurier stories

Written By: Charlotte Williams Publication Date: Fri, 18/02/2011 - 08:18 Virago is publishing a new collection of 13 early short stories by Daphne du Maurier, including five discovered by a Cornish bookseller and du Maurier enthusiast. read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-18 00:00:00 UTC ]
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CUP publishing staff reject 2% pay increase

Written By: Graeme Neill Publication Date: Fri, 18/02/2011 - 08:15 Publishing staff at Cambridge University Press (CUP) have voted to reject a pay increase of 2%. The proposed pay increase, which CUP has described as reasonable and in line with other pay settlements, has led the Unite union to... Continue reading at The Bookseller

[ The Bookseller | 2011-02-18 00:00:00 UTC ]
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Lure of IPad Subscriptions May Outweigh Pain for Publishers

There may not be a ton of enthusiasm in the publishing world for Apple's new policy for subscription services--particularly when it comes to giving Cupertino a... Continue reading at PC World

[ PC World | 2011-02-17 00:00:00 UTC ]
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Fifty UK libraries sign up to Overdrive ebook app

Written By: Lisa Campbell Publication Date: Wed, 16/02/2011 - 15:42 read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-16 00:00:00 UTC ]
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Atwood takes stage at TOC and tells publishers to keep feeding their authors

Written By: Philip Jones Publication Date: Wed, 16/02/2011 - 07:06 Author Margaret Atwood used her Tools of Change keynote speech to warn the industry not to eliminate authors, and make sure they are paid enough to "pay for the cheese sandwiches". read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-16 00:00:00 UTC ]
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Salt launches digital romance imprint

Written By: Charlotte Williams Publication Date: Tue, 15/02/2011 - 09:39 Indie publisher Salt has launched a digital imprint, Embrace Books, comprising four series of erotica and romance titles. Red Velvet is billed as "sexy, sophisticated romance", while After Dark is an "intense,... Continue reading at The Bookseller

[ The Bookseller | 2011-02-15 00:00:00 UTC ]
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Gardners to launch consumer website

Written By: Lisa Campbell Publication Date: Tue, 15/02/2011 - 09:57 read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-15 00:00:00 UTC ]
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Publisher demands delaying Borders liquidation

Written By: Bookseller Staff Publication Date: Tue, 15/02/2011 - 08:53 Publishers' demands for control of pricing in Borders' closing sales are delaying its impending bankruptcy ruling. Reuters reports the retailer is in discussions with liquidators over a plan to close around 20 of its 650... Continue reading at The Bookseller

[ The Bookseller | 2011-02-15 00:00:00 UTC ]
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Apple App Store subscription plan gouges publishers, eats their young

By Joe Wilcox, Betanews Somebody call the cops -- eh, antitrust authorities. Apple's subscription plan is here, and it's as bad for many, if not most, publishers as rumored. The first of several key sentences from Apple's press announcement: "Publishers may no longer provide links in their apps... Continue reading at Betanews

[ Betanews | 2011-02-15 00:00:00 UTC ]
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Xcite to launch "one-stop shop" for romance

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[ The Bookseller | 2011-02-14 00:00:00 UTC ]
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Time Inc. Launching 'All Access' Digital Subscription Plan

At a press conference this morning, Time Inc. announced it is launching an "all access" digital subscription plan in an effort to offer their brands to readers on any platform. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-11 00:00:00 UTC ]
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EU Publishers Blast Apple's IPad Subscription Plan

European publishers have added their voice to the chorus of criticism of Apple’s plans for iPad newspaper subscriptions. Continue reading at PC World

[ PC World | 2011-02-10 00:00:00 UTC ]
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Amazon appoints three to UK team

Written By: Lisa Campbell Publication Date: Thu, 10/02/2011 - 16:03 Amazon has appointed three staff to roles in the UK team. John Gahagan will head up Amazon’s UK Books business, with both the UK Books and print on demand teams reporting to him. Amy Worth will now lead the UK Kindle content... Continue reading at The Bookseller

[ The Bookseller | 2011-02-10 00:00:00 UTC ]
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Kobo opens door to UK retailers

Written By: Charlotte Williams Publication Date: Thu, 10/02/2011 - 08:39 Canadian ebook retailer Kobo has said that it would be keen to partner a UK retailer in an effort to establish a presence in the market. Michael Tamblyn, vice-president of content, sales and merchandising at Kobo... Continue reading at The Bookseller

[ The Bookseller | 2011-02-10 00:00:00 UTC ]
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National Maritime Museum looks to move into publishing

Written By: Lisa Campbell Publication Date: Thu, 10/02/2011 - 16:00 The National Maritime Museum is looking to publish its "unrivalled" archive of images. The London-based museum has appointed the Creative Rights Agency to pursue publishing opportunities and also seek product licensees for the... Continue reading at The Bookseller

[ The Bookseller | 2011-02-10 00:00:00 UTC ]
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