UK programmatic publisher alliance struggles to launch

Premium publisher programmatic alliances have become a go-to move in Europe. The attraction for publishers is that they offer fraud-free, brand-safe environments at scale, and protect the yields of the partner publishers. Yet they can be a nightmare to pull off. The AOP's own alliance hasn't managed to start trading yet due to legal complications with trying to onboard so many partners. But it has now sold the project to Intrinsic Media, which will help speed up roll-out and secure its financial backing. The post UK programmatic publisher alliance struggles to launch appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-06-20 00:00:00 UTC ]
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Apple App Store subscription plan gouges publishers, eats their young

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[ Betanews | 2011-02-15 00:00:00 UTC ]
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Publisher demands delaying Borders liquidation

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[ The Bookseller | 2011-02-15 00:00:00 UTC ]
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Xcite to launch "one-stop shop" for romance

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[ The Bookseller | 2011-02-14 00:00:00 UTC ]
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Time Inc. Launching 'All Access' Digital Subscription Plan

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[ Folio Magazine | 2011-02-11 00:00:00 UTC ]
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National Maritime Museum looks to move into publishing

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[ The Bookseller | 2011-02-10 00:00:00 UTC ]
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EU Publishers Blast Apple's IPad Subscription Plan

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[ PC World | 2011-02-10 00:00:00 UTC ]
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UK bestsellers help Hachette prove resilient as ebooks rise in the US

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[ The Bookseller | 2011-02-10 00:00:00 UTC ]
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Amazon.com launches Kindle app for WebOS

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[ The Bookseller | 2011-02-10 00:00:00 UTC ]
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Amazon appoints three to UK team

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[ The Bookseller | 2011-02-10 00:00:00 UTC ]
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[ The Bookseller | 2011-02-10 00:00:00 UTC ]
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E-reader market doubles over Christmas in the UK

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[ The Bookseller | 2011-02-09 00:00:00 UTC ]
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[ The Bookseller | 2011-02-08 00:00:00 UTC ]
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Asda unveils UK's cheapest ebook reader

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[ The Bookseller | 2011-02-07 00:00:00 UTC ]
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[ Publishers Weekly | 2011-02-07 00:00:00 UTC ]
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[ The Bookseller | 2011-02-04 00:00:00 UTC ]
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[ The Bookseller | 2011-02-04 00:00:00 UTC ]
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[ Betanews | 2011-02-04 00:00:00 UTC ]
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[ Folio Magazine | 2011-02-03 00:00:00 UTC ]
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[ The Bookseller | 2011-02-03 00:00:00 UTC ]
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