Bon Appétit’s "Hot 10" list of the best new restaurants in the country began as a typical magazine feature when it made its debut in BA's September restaurants issue in 2009. The following year, the magazine threw a party to honor and celebrate the restaurants, inviting them to New York to cook for an audience of editors and other VIPs. Every year that followed, the event expanded to include a wider audience, mostly comprised of Condé Nast editors, sales and marketing clients and other friends of the brand. In 2015, the magazine decided to sell 100 tickets to the event. They sold out within minutes. “We realized that we might have something there,” says Bree McKenney, head of marketing for Condé Nast's lifestyle division. “So the following year we pivoted the event from being exclusively for insiders to consumer facing. We knew that the experiential strategy would be a great way for our audience to touch and feel and taste what they love about the brand.” Ticket sales have since grown tenfold for what is now a weekend-long event, featuring sit-down meals and cooking classes with the hosts featured in Bon Appétit's popular videos and passes to Saturday night's "Hot 10 Party" ranging from $199 to $499. Bon Appétit expects more than 3,000 people to attend four days of eating, drinking, cooking this October in what’s evolved into "BA’s Best Weekend Ever." Driving the brand At a time when any site can throw together a listicle and hope that it goes viral, legacy print... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-09-27 19:55:46 UTC ]
News tagged with:
#daily podcast
#hotel chain
#100th anniversary
#selma blair
#associate professor
#syracuse university
#bonnier
Chronicle Books has acquired three toy and game brands from Wild + Wolf, a Bath, England–based gift specialist. The deal adds some 350 products to Chronicle's gift and game offerings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#chronicle books
#game brands
Alison Rich has been named to the newly created role of senior v-p of author development at Penguin Random House, and is charged with growing authors' platforms in ways that may be tangential to the business of marketing their books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-12 05:00:00 UTC ]
More news stories like this |
Headquartered in Miami, Penguin Random House Español dedicates more than 20 employees to PRH's Spanish-language content. The post Vintage Español Joins PRH Grupo Editorial USA To Create PRH Español appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-11-09 16:41:37 UTC ]
More news stories like this | News stories tagged with:
#spanish-language content
#penguin random house
Actor has announced he will be exiting the Harry Potter prequel series after losing his libel case over allegations of assault towards ex-wife Amber HeardJohnny Depp is set to exit the Fantastic Beasts franchise after being asked to resign by Warner Bros.The actor announced the decision in a... Continue reading at The Guardian
[ The Guardian | 2020-11-06 16:53:04 UTC ]
More news stories like this | News stories tagged with:
#johnny depp
#libel case
#warner bros
#harry potter
DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:20:24 UTC ]
More news stories like this | News stories tagged with:
#demand-side platform
#digital media
A classic library of health books becomes new again and aims to reach another generation of readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-02 05:00:00 UTC ]
More news stories like this |
HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 10:43:11 UTC ]
More news stories like this | News stories tagged with:
#brand identity
#harpercollins
Kishani Widyaratna, currently commissioning editor at Picador, is joining HarperCollins as editorial director for Fourth Estate. Continue reading at The Bookseller
[ The Bookseller | 2020-10-27 20:51:30 UTC ]
More news stories like this | News stories tagged with:
#kishani widyaratna
#join harpercollins
#fourth estate
#harpercollins
Forbes staff writer Dan Alexander argues the president has grotesquely abused public power for private gain. Continue reading at The Washington Post
[ The Washington Post | 2020-10-16 12:00:00 UTC ]
More news stories like this |
A selection of memoirs and novels that can help connect and lift us through these scary and sad times. Continue reading at The Washington Post
[ The Washington Post | 2020-10-07 05:22:15 UTC ]
More news stories like this |
Thomas Nelson's Nelson Books imprint is partnering with bestselling author Lysa TerKeurst on COMPEL, a new author training and publishing program geared toward female Christian authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-05 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#thomas nelson
#publishing program
#bestselling author
#books imprint
Martin Scorsese’s 1990 film was far from a surefire hit, but it cemented his legacy. Continue reading at The Washington Post
[ The Washington Post | 2020-09-24 12:03:35 UTC ]
More news stories like this | News stories tagged with:
#martin scorsese
When John Bolton was preparing to publish The Room Where It Happened, his memoir of serving in the Trump White House, he and his legal team took the routine step of submitting it for review at the National Security Council. It was Ellen Knight’s job to oversee that process, as she had done... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-23 20:07:06 UTC ]
More news stories like this | News stories tagged with:
#john bolton
#legal team
#memoir
Communications agency Midas has launched a new brand identity as it expands into fresh business areas under c.e.o. Jason Bartholomew. Continue reading at The Bookseller
[ The Bookseller | 2020-09-22 17:44:05 UTC ]
More news stories like this | News stories tagged with:
#brand identity
#jason bartholomew
BookMachine has announced a new editorial board, with some former members stepping down to make way for change, to better reflect the diversity it hopes to see in the industry. Continue reading at The Bookseller
[ The Bookseller | 2020-09-14 05:55:52 UTC ]
More news stories like this |
The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek
[ AdWeek | 2020-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cold war
#late 1950s
#dark side
#science fiction
‘Mrs Dan’ called a ‘mean girl’ for liking positive tweets about her husband. Plus, AM and PM escape the big cities“A ban from Mrs Dan” were the words on the front page of the Australian on Thursday, pointing to a column inside that took issue with Catherine Andrews, the wife of the Victorian... Continue reading at The Guardian
[ The Guardian | 2020-09-11 02:08:51 UTC ]
More news stories like this | News stories tagged with:
#victorian premier
#front page
#daniel andrews
#news corp
Review of ‘Compromised: Counterintelligence and the Threat of Donald J. Trump’ by former FBI agent Peter Strzok Continue reading at The Washington Post
[ The Washington Post | 2020-09-05 13:00:27 UTC ]
More news stories like this |
Joshua Powell, former second in command at the National Rifle Association, said the gun group caters "to the extreme fringe." Continue reading at The Huffington Post
[ The Huffington Post | 2020-09-03 17:27:20 UTC ]
More news stories like this |
Harper Inspire's marketing and publicity manager Bengono Bessala – who first started working at the company as a trainee and is now a 2020 Rising Star – shares her top tips for securing a job after an internship. Continue reading at The Bookseller
[ The Bookseller | 2020-09-03 07:33:01 UTC ]
More news stories like this | News stories tagged with:
#harper inspire
#started working
#top tips