Tumblr Director Coatney Talks Social Strategy and Platform Monetization

Magazine publishers and editors are bombarded with social networking platforms and are constantly cultivating ideas as to how to take advantage of them to reach readers, monetize and refer traffic. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-11-05 00:00:00 UTC ]
News tagged with: #magazine publishers #reach readers

Other Publishing stories related to: 'Tumblr Director Coatney Talks Social Strategy and Platform Monetization'

Time Warner in talks to sell part of Time Inc.

Time Warner is in talks to sell a large portion of its Time Inc. magazine division, including People, InStyle and Real Simple, according to a report Wednesday afternoon by Fortune.Headed for Meredith, Berkshire Hathaway or nowhere new after all?Fortune is itself a Time Inc. magazine but reported... Continue reading at Crains New York

[ Crains New York | 2013-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$142 million #made good

Facebook Eying Movies, Books, TV as Next Dominant Social Content

Outside of photos and status updates, Facebook's original shareable content was game activity. So-and-so just planted a new crop, etc. Next Facebook rolled out the Like button, and news articles became popular. Then Facebook debuted its Open Graph in fall 2011 so that someone could listen to a... Continue reading at AdWeek

[ AdWeek | 2013-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big fish

Baker & Taylor appoints Walden as buying director

Baker & Taylor has appointed Sarah Walden to the role of buying director. Walden succeeds... Continue reading at The Bookseller

[ The Bookseller | 2013-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buying director #baker taylor

New Executive Director Bringing Change to The SCIBA

With the appointment of new executive director Andrea Vuleta in January, the Southern California Independent Booksellers Association is looking forward to the implementation of changes that will strengthen and rejuvenate the regional association. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #regional association

Social Analytics: What to Measure and How to Drive Growth

Measuring social traffic should not be confused with engagement—driving a reader to a website is a long way from having them actually interact in a meaningful way with a brand’s content. Continue reading at Folio Magazine

[ Folio Magazine | 2013-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #drive growth

Quercus directors up investment in company

Quercus chief executive Mark Smith (pictured), chairman David Potter and c.f.o. Colin Adams have... Continue reading at The Bookseller

[ The Bookseller | 2013-01-30 00:00:00 UTC ]
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3 Epiphanies About Social Media Marketing for Books

When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketing

10 Strategies for Publishers to Succeed and Survive

Guy Kawasaki says traditional publishers need to 'think about maximizing sales not minimizing losses' and offers 10 strategies to put them back on the right path. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional publishers

Move to hand York libraries to social enterprise

Libraries in York could be run by community or social enterprise, after the city's council... Continue reading at The Bookseller

[ The Bookseller | 2013-01-09 00:00:00 UTC ]
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Touch Publishing Platform Onswipe Now Reaching 10M Monthly Active Users On iOS

Onswipe, a startup that helps publishers build websites optimized for iPads and other touchscreen devices, is closing out what sounds like a big year. Content published through the Onswipe platform reached 44 million unique visitors over the course o ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #touchscreen devices #big year

Children's publishers ready Christmas digital strategies

Children's publishers' digital Christmas strategies are already being unwrapped, with... Continue reading at The Bookseller

[ The Bookseller | 2012-12-17 00:00:00 UTC ]
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Sturrock promoted to Orion editorial director

Orion has promoted Jane Sturrock to the role of editorial director, non-fiction. She will... Continue reading at The Bookseller

[ The Bookseller | 2012-12-12 00:00:00 UTC ]
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Should Book Editors Be Involved in Social Media Engagement?

The cry has gone out that publishers need to engage more with readers. Who is the right person for the job? Editors? Marketers? Or should it be the authors? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book editors

Mobile Self-publishing Platform XinXii Launches in Russia

German self-publishing platform XinXii, which allows indie authors to sell their titles through mobile ebook shops, has gone live in Russia. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie authors

‘The Hobbit’ Tops in Social Media

The books drawing the most interest on social media in November were mostly tied to movies, according to CoverCake, whose analytical tools track what is trending on various social media platforms. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-03 00:00:00 UTC ]
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Ben Horslen new Puffin editorial director

Ben Horslen has been appointed as editorial director of Puffin Fiction. Horslen is currently... Continue reading at The Bookseller

[ The Bookseller | 2012-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ben horslen

London Book Fair Names Jacks Thomas as Director

Jacks Thomas, currently CEO at Midas PR, will take over as new director of the London Book Fair in January 2013, succeeding Alistair Burtenshaw. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jacks thomas #midas pr

HC in 'merger talks' with S&S

HarperCollins is in early talks about merging with Simon & Schuster, according to reports in... Continue reading at The Bookseller

[ The Bookseller | 2012-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #merger talks #simon schuster

Could Tumblr Save Web Publishing?

Last month, as storm surges from Hurricane Sandy inundated lower Manhattan, Datagram, a New York-based media ISP, watched as its basement full of severs took on over five feet of water, causing major outages for prominent online publishers like Gawker Media, BuzzFeed and the Huffington Post. ... Continue reading at AdWeek

[ AdWeek | 2012-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #front door #coming months