Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's new integration with Facebook allows a brand to hit a target audience on Facebook and Instagram that it may have missed with its television advertising. By integrating with Facebook's API, TubeMogul helps advertisers retarget on the social media platforms based on data from Nielsen. Marketers will receive reporting metrics such as likes, comments, shares and video completion rates. Other metrics include purchase intent and sentiment. "We think that's what advertisers want," TubeMogul CEO Brett Wilson told Adweek. "They want holistic buying, they want unified reporting, and they need the help of technology to make sense of this fragmented world that we're living in." During a closed beta program, at least 40 advertisers ran more than 100 campaigns on Facebook and Instagram through TubeMogul's partnership. Brands including Expedia, Lenovo Australia and Kraft ran campaigns through advertisers like Publicis Health Media and Starcom Mediavest. Wilson said TubeMogul's platform essentially inverts the way Facebook has traditionally been used for advertising. Normally marketers see the social network as a lower funnel, direct-response vehicle. However, Expedia has been using it to expand reach and frequency. Expedia has used TubeMogul to... Continue reading at 'AdWeek'
[ AdWeek | 2016-03-31 00:00:00 UTC ]
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The digital edition of Readers Digest is now available for purchase through the App Store, the publisher announced today. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 18/08/2011 - 12:10 Man Booker-winning author Graham Swift has said there is a danger aspiring writers may be put off from writing if the rates they are paid decrease in the digital age. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-18 00:00:00 UTC ]
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Mobile advertising network JumpTap has announced partnerships with Acxiom, Datalogix, Polk and TARGUSInfo in order to target specific demographics with mobile advertisements. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 18/08/2011 - 15:35 Canadian novelist Kate Pullinger has said the power of Amazon, Apple and Google has put publishers in a "difficult situation". read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-18 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 15/08/2011 - 08:20 Abrams has bought a book looking at the history of Oprah Winfrey's US chat show. Abrams c.e.o. and president Michael Jacobs and editorial director Deborah Aaronson bought world rights from Erik Logan, president of Harpo, Inc,... Continue reading at The Bookseller
[ The Bookseller | 2011-08-15 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 11/08/2011 - 09:20 Canadian retailer Indigo Books & Music has reported 170% acceleration in digital sales growth, but blamed a drop in overall revenue for its first quarter on declining physical book sales. Indigo attributed the hike in its... Continue reading at The Bookseller
[ The Bookseller | 2011-08-11 00:00:00 UTC ]
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Measurement company Nielsen has long offered the industry standard for TV ratings, but can it do the same for the Web? Later this month, Nielsen will release a new service that measures online ad campaigns in a way thats similar to how branded ad campaigns are measured on television. Online... Continue reading at AdWeek
[ AdWeek | 2011-08-10 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 08/08/2011 - 16:08 Literary agent Andrew Wylie has said publishers need to "stand firm" in the face of digital companies like Amazon and Apple or risk being locked into an insupportable business model that is unable to reward writers. In an... Continue reading at The Bookseller
[ The Bookseller | 2011-08-08 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 05/08/2011 - 14:23 Publishers have welcomed the news that Amanda Ross, Cactus TV md, may launch a television programme dedicated to childrens books. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-05 00:00:00 UTC ]
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Written By: Charlotte Williams and Philip Stone Publication Date: Fri, 05/08/2011 - 09:00 Publishers and independent booksellers are stressing the importance of "working harder" on hardback fiction titles, as sales of the format fell by £3.2m over the first half of 2011. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-04 00:00:00 UTC ]
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The purchase sets off speculation about publishing ambitions at Facebook, and puts renewed focus on its highly-anticipated iPad app. Continue reading at PC World
[ PC World | 2011-08-04 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 03/08/2011 - 09:20 Digital sales more than doubled at Simon & Schuster in its second-quarter but did not offset the decline in print. However, the publisher reported an increase in profits of 12% off the back of the shift to digital and... Continue reading at The Bookseller
[ The Bookseller | 2011-08-03 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 03/08/2011 - 09:14 Facebook has bought the innovative ebook publisher Push Pop Press but will not use the company to publish ebooks. The giant social networking website will instead use PPP's platform and technology to give "people even richer... Continue reading at The Bookseller
[ The Bookseller | 2011-08-03 00:00:00 UTC ]
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In order to automate the workflow and offer solutions for publishers who have to do more with less, email service provider Contactology and content management system creator Metro Publisher have partnered to offer publishers a simpler solution for e-newsletter management. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-03 00:00:00 UTC ]
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While many publishers are still grappling with the question of digital properties and revenue, The Financial Times continues to reap positive benefits from its paid collection model, according to first half 2011 financials released Friday. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 02/08/2011 - 09:03 Ebury has launched a digital imprint, initially focusing on abridged versions of Ebury's narrative non-fiction titles, called Lives Less Ordinary. Deputy publisher Andrew Goodfellow is behind the new range of digital... Continue reading at The Bookseller
[ The Bookseller | 2011-08-02 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 29/07/2011 - 09:30 Penguin reported lower sales and profits in the first half of 2011 as it adjusted to the "unprecedented challenges" afflicting the publishing sector including the loss of high street booksellers in the US and Australia... Continue reading at The Bookseller
[ The Bookseller | 2011-07-29 00:00:00 UTC ]
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Former Schofield Media employees are still wondering if there is a chance that select brands may be revived after the company shut down last week as a result of lender Wells Fargo pulling financing. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-28 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 27/07/2011 - 09:10 The smaller publishers whose titles have been selected for the Man Booker longlist, including Seren Books, Sandstone Press and Oneworld, are preparing to reprint the titles and release digital versions to meet the... Continue reading at The Bookseller
[ The Bookseller | 2011-07-27 00:00:00 UTC ]
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TIME is ranked number one in the latest Digital IQ Index from "digital innovation think tank" L2 that measures the digital aptitude and ad revenue-per-page of 87 magazine brands.The rankings were developed by NYU Stern professor Scott Galloway. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-27 00:00:00 UTC ]
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