TubeMogul Partners With Facebook to Help Brands Extend TV Audience Reach to Digital

Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's new integration with Facebook allows a brand to hit a target audience on Facebook and Instagram that it may have missed with its television advertising. By integrating with Facebook's API, TubeMogul helps advertisers retarget on the social media platforms based on data from Nielsen. Marketers will receive reporting metrics such as likes, comments, shares and video completion rates. Other metrics include purchase intent and sentiment. "We think that's what advertisers want," TubeMogul CEO Brett Wilson told Adweek. "They want holistic buying, they want unified reporting, and they need the help of technology to make sense of this fragmented world that we're living in." During a closed beta program, at least 40 advertisers ran more than 100 campaigns on Facebook and Instagram through TubeMogul's partnership. Brands including Expedia, Lenovo Australia and Kraft ran campaigns through advertisers like Publicis Health Media and Starcom Mediavest. Wilson said TubeMogul's platform essentially inverts the way Facebook has traditionally been used for advertising. Normally marketers see the social network as a lower funnel, direct-response vehicle. However, Expedia has been using it to expand reach and frequency. Expedia has used TubeMogul to... Continue reading at 'AdWeek'

[ AdWeek | 2016-03-31 00:00:00 UTC ]
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[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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[ The Bookseller | 2012-01-13 00:00:00 UTC ]
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[ The Bookseller | 2012-01-13 00:00:00 UTC ]
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[ The Bookseller | 2012-01-12 00:00:00 UTC ]
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Wenner Hires New Digital Chief, Again

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[ AdWeek | 2012-01-11 00:00:00 UTC ]
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Watson joins 10 'unputownables' for TV Book Club

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[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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Watson joins 10 'unputdownables' for TV Book Club

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[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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[ The Bookseller | 2012-01-04 00:00:00 UTC ]
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Digital Domain: For Libraries and Publishers, an E-Book Tug of War

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[ The New York Times | 2011-12-25 00:00:00 UTC ]
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[ Folio Magazine | 2011-12-22 00:00:00 UTC ]
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Inc. Partners with E-Commerce Platform RapidBuyr

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[ Folio Magazine | 2011-12-21 00:00:00 UTC ]
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[ The Bookseller | 2011-12-20 00:00:00 UTC ]
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[ The Bookseller | 2011-12-19 00:00:00 UTC ]
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[ AdWeek | 2011-12-19 00:00:00 UTC ]
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[ The Bookseller | 2011-12-16 00:00:00 UTC ]
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[ Media Week | 2011-12-16 00:00:00 UTC ]
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