Increasingly under fire from its clients, the Nielsen company says it will soon incorporate homes that have cut the cable cord and rely on broadband in its measurement of local TV viewership Continue reading at 'ABC News'
[ ABC News | 2021-09-21 20:37:02 UTC ]
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Study with iSpot.tv finds mix of up to 40% streaming is optimal for most brands, letting them reach more people with fewer impressions. Continue reading at Advertising Age
[ Advertising Age | 2022-06-16 22:45:00 UTC ]
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Efforts to assist Ukrainian refugee kids with books are paying off in Germany and Poland as colleagues support Ukraine's book industry. The post Update: The German Book Trade’s Efforts for Ukraine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-15 13:33:22 UTC ]
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The first of several hearings on last year's Capitol attack kicked off this week with a big audience. Continue reading at The Huffington Post
[ The Huffington Post | 2022-06-11 15:44:30 UTC ]
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The Association of American Literary Agents has expanded its membership criteria and canon of ethics in an effort to create, as it explained, a "more equitable, participatory, diverse, and inclusive publishing community." Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
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She was accused of ‘betraying motherhood’ when she was revealed as the author of the Guardian’s Living With Teenagers column. Will her novel about a child with addiction issues reopen old wounds?Few writers have published and been damned with quite the ferocity Julie Myerson was back in 2009 for... Continue reading at The Guardian
[ The Guardian | 2022-05-21 08:00:14 UTC ]
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'Without a doubt a multi-currency ecosystem will become the new norm,' says chief investment officer. Continue reading at Advertising Age
[ Advertising Age | 2022-04-19 16:22:07 UTC ]
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In a move that has alarmed library leaders, Kentucky bill SB 167—which came back from the dead last week with a veto override—will empower local politicians to “appoint whomever they want to library boards and block major library spending.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-18 04:00:00 UTC ]
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Deal with Comcast's Effectv covers 66 local markets, 35 million subscribers and supports shift toward selling custom audiences during pandemic. Continue reading at Advertising Age
[ Advertising Age | 2022-04-12 14:40:50 UTC ]
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Because we can never resist adding another line item to the eternal ledger of what we owe libraries: Californians can now use their library cards to get free entry into state parks! The three-year pilot program will give libraries (including mobile libraries) at least three passes to California... Continue reading at Literrary Hub
[ Literrary Hub | 2022-04-08 15:54:11 UTC ]
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Nielsen is being acquired for $16 billion, including debt, about a week after the media measurement company rejected a smaller offer Continue reading at ABC News
[ ABC News | 2022-03-29 21:47:16 UTC ]
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A consortium of private equity firms is buying video and TV ratings firm Nielsen in an all-cash $16 billion deal. The group is led by Evergreen Coast Capital Corp. and Brookfield Business Partners. Nielsen's board of directors voted unanimously to support the acquisition proposal after rejecting... Continue reading at AdWeek
[ AdWeek | 2022-03-29 13:52:12 UTC ]
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Stocks that traded heavily or had substantial price changes Monday: Boeing, Nielsen fall; Alleghany, Anaplan rise Continue reading at ABC News
[ ABC News | 2022-03-21 21:37:31 UTC ]
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Nielsen Holdings has rejected an acquisition offer of roughly $15 billion from a private equity consortium, explaining that the deal "significantly undervalues" the measurement company. On Sunday night, Nielsen said its board of directors had determined not to proceed with an "unsolicited... Continue reading at AdWeek
[ AdWeek | 2022-03-21 01:43:07 UTC ]
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The networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement company. This time, the Video Advertising Bureau is asking the Nielsen to delay its new "big data" monthly impact releases--set-top box and smart television viewership metrics... Continue reading at AdWeek
[ AdWeek | 2022-03-08 22:58:31 UTC ]
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The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
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Bill Livek announces departure amid growing industry interest in Nielsen competitors. Continue reading at Advertising Age
[ Advertising Age | 2022-03-01 00:04:04 UTC ]
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On February 17, Amazon implemented dramatic changes on ComiXology, prompting heavy backlash from the comic book community. Continue reading at Book Riot
[ Book Riot | 2022-02-25 11:30:00 UTC ]
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Their books look at the upheaval and protests of recent years from different perspectives, but both are pessimistic about the future. Continue reading at The Washington Post
[ The Washington Post | 2022-02-11 13:00:14 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday
[ Digiday | 2022-01-31 05:01:00 UTC ]
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