Increasingly under fire from its clients, the Nielsen company says it will soon incorporate homes that have cut the cable cord and rely on broadband in its measurement of local TV viewership Continue reading at 'ABC News'
[ ABC News | 2021-09-21 20:37:02 UTC ]
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Cross-industry initiative outlines scoring process and streaming data service roadmap. Continue reading at Advertising Age
[ Advertising Age | 2023-06-22 07:00:00 UTC ]
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Steam is the world’s most popular platform for PC games and a bedrock of the industry. But if you compare the Steam of today with, say, the Steam of ten years ago, surprisingly little has changed. Or surprisingly little had changed, because Steam just released one of its biggest updates in... Continue reading at PC World
[ PC World | 2023-06-15 14:35:55 UTC ]
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Agency expects more trading on new currencies this year after disappointment in last year's upfront. Continue reading at Advertising Age
[ Advertising Age | 2023-05-24 13:00:00 UTC ]
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We were enamored with the Kindle Scribe when we reviewed it, but we weren't blind to its shortcomings, including its limited editing capabilities. Now, Amazon has rolled out an update for the device, which solves some of the issues we had with it and makes it a much better option for... Continue reading at Engadget
[ Engadget | 2023-05-23 05:17:53 UTC ]
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The Guild says it met with the agency's leadership on May 18 and was assured of transition plans to support a number of authors who were recently dropped by the agency following the departure of agent Jordan Hamessley. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-23 04:00:00 UTC ]
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Libraries need our support now more than ever. Here are some of the ways you can volunteer and give back to help your local library. Continue reading at Book Riot
[ Book Riot | 2023-05-15 10:30:00 UTC ]
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A first-time survey of the ethnic, racial, and gender makeup of Christian publishing shows the industry is overwhelmingly white and chiefly led by men. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-09 04:00:00 UTC ]
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Amazon’s well-reviewed hybrid tablet, the Kindle Scribe, is receiving a software update that brings some new tools to the e-reader/doodle machine. The most notable feature here is the ability to send documents directly from Microsoft Word to the e-reader with just a few clicks. This allows you... Continue reading at Engadget
[ Engadget | 2023-04-24 16:00:04 UTC ]
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Just a few short weeks after Nielsen CEO David Kenny told Adweek the company was "making real progress" on earning back its accreditation status, the Media Rating Council lifted its suspension imposed in 2021. Top line The MRC first stripped Nielsen's accreditation of its national ratings in... Continue reading at AdWeek
[ AdWeek | 2023-04-17 15:00:00 UTC ]
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Nielsen and rivals are challenged by homes that only stream to mobile devices, which are growing fast but not included in big data sets. Continue reading at Advertising Age
[ Advertising Age | 2023-03-27 14:00:00 UTC ]
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WPP outfit merged with the UK's biggest media agency Mediacom earlier this year. Continue reading at Media Week
[ Media Week | 2023-03-26 21:50:25 UTC ]
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In 2022, Nielsen BookData saw a 10-percent fall in ebook volumes in the UK, and a 3-percent drop in print. Audiobooks' growth slowed. The post Nielsen BookData 2022: A ‘Slight Decline’ in UK Book Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-22 12:42:13 UTC ]
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Measurement company VideoAmp has hired its first CMO as it works to establish itself as a serious contender in the battle to dominate the space. Top line There's been a vacancy for a lead measurement company since Nielsen lost its accreditation, and VideoAmp is looking to fill the gap. The... Continue reading at AdWeek
[ AdWeek | 2023-03-09 17:32:38 UTC ]
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Mainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer. Continue reading at Advertising Age
[ Advertising Age | 2023-03-07 17:55:42 UTC ]
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Media mogul’s admission in Dominion Systems election case that he let cable network broadcast falsehoods stuns observersIn his 71 years as a media executive, Rupert Murdoch has proved himself to be a grand master in the arts of survival. He has weathered bruising battles with British trade... Continue reading at The Guardian
[ The Guardian | 2023-02-28 21:09:35 UTC ]
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Amazon is adding new features to the Kindle Scribe. A new update gives the e-reader / digital notebook new brush types, including a fountain pen, marker and pencil — each with five thickness settings. The new tools respond to various pressures and angles, and you can use them anywhere you can... Continue reading at Engadget
[ Engadget | 2023-02-27 21:00:11 UTC ]
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Amid calls for better and more comparable data among publishing markets, Nielsen's BookData makes a timely expansion in Colombia. The post Nielsen BookData Opens BookScan Tracking in Colombia appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-14 17:19:31 UTC ]
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New measurement and data initiatives include retail media deal with Publicis Groupe's CitrusAd and a metric counterweight to creator content. Continue reading at Advertising Age
[ Advertising Age | 2023-02-08 19:00:34 UTC ]
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The end of the year has produced a spike in financial troubles that include at least four independent comics publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-22 05:00:00 UTC ]
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Authors including Nana Kwame Adjei-Brenyah, R. F. Kuang, and Molly McGhee rally with HarperCollins union workers outside the company's headquarters on December 16. Meanwhile, nearly 80% of literary agents responding to a recent poll said they support the ongoing strike. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-16 05:00:00 UTC ]
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