Troubled Nielsen to update measurements for local television

Increasingly under fire from its clients, the Nielsen company says it will soon incorporate homes that have cut the cable cord and rely on broadband in its measurement of local TV viewership Continue reading at 'ABC News'

[ ABC News | 2021-09-21 20:37:02 UTC ]
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How Publishers Measure Native Ads

Publishers still aren't sure how to measure the effectiveness of native ads. Some say pageviews are the answer. Others say the proof is in engagement. At the Digiday Publishing Summit this week, we asked several publishers how they quantify the success of native ads at their publications. Here’s... Continue reading at Digiday

[ Digiday | 2013-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads


Big Data Added $156 Billion in Revenue to Economy Last Year [Updated]

Responding to growing Washington attacks on data brokers, the Direct Marketing Association is mounting its biggest defense by unveiling a new study Monday during its annual conference in Chicago. The study quantifies how much of the economy is driven by companies that use consumer-level data to... Continue reading at AdWeek

[ AdWeek | 2013-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #19th century #political organizations


The Trouble With Malcolm Gladwell

Malcolm Gladwell, the New Yorker writer and perennial best-selling author, has a new book out. It's called David and Goliath: Misfits, Underdogs, and the Art of Battling Giants. I reviewed it on Sept. 28 in The Wall Street Journal. (Other reviews have appeared in the Atlantic, the New York... Continue reading at Slate

[ Slate | 2013-10-09 00:00:00 UTC ]
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Religion Update Fall 2013: Different Faiths, Side by Side

In our increasingly global society, books that compare and illuminate the worlds’ faiths can prove useful tools in fostering tolerance and cooperation. Today, with events in the Middle East still at center stage, understanding Islam in the context of other faiths dominates the field. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-05 00:00:00 UTC ]
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Religion Update Fall 2013: Books on Buddhism

As the Buddhist community in America continues to grow, and readers who are not necessarily Buddhist are drawn to Buddhist ideas and practices, publishers have found success promoting translated classic titles along with general, concise introductions that can both appeal to a general audience... Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #general audience


Religion Update Fall 2013: The Spirit of Cultural Shifts

We live in the age of new media and the kingdom of pop culture, and a new crop of books looks at how those spheres intersect with religion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-05 00:00:00 UTC ]
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Stik protects local businesses from fraudulent user reviews

Word-of-mouth has long been a driver of small business success (and failure), and these days it takes the form of online customer reviews. But the relative anonymity provided by the Web has added a new wrinkle: review fraud. In fact, fake reviews have been a real problem on Yelp. Last fall the... Continue reading at PC World

[ PC World | 2013-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #address book #wreak havoc #bad reviews


Nielsen buys Bowker businesses

Nielsen has signed an agreement to purchase two of Bowker's key businesses. The move gives it... Continue reading at The Bookseller

[ The Bookseller | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key businesses


Nielsen To Buy Two R. R. Bowker Book Tracking Services

In a move that enhances its global print and ebook tracking and sales analysis capabilities, Nielsen is acquiring book data vendor R. R. Bowker’s Business Intelligence and Commerce Solutions product units. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global print #business intelligence


Facebook eyes making local connections with mesh networks

Facebook has designed a system that would allow individuals and advertisers to make direct connections to those physically nearby that share similar interests or are open to receiving certain advertisements. The company’s work was outlined in a U.S. patent filing for a “wireless social... Continue reading at PC World

[ PC World | 2013-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #patent filing #direct link #direct contact


Kindle for Android app updated with library sorting, keeps a watchful eye on remaining read time

Amazon's Android-flavored reading app is offering up a couple more of its own e-reader's features for those with Google-fied devices. Just like folks with Kindles have already encountered, the Kindle for Android app now keeps tabs on time remaining in both chapter and book should pace be of... Continue reading at Engadget

[ Engadget | 2013-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile software #source link #android app #chief concern #google play


Publishers join Apple in objecting to proposed measures by the DOJ

Following the ebook price-fixing trial, the Department of Justice wants to impose measures on Apple, but publishers say they'll be the ones hurt by the rules. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-09 00:00:00 UTC ]
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A win for readers? DOJ's proposed measures for Apple would make price-shopping easier

One part of a proposal to enforce the verdict against Apple for allegedly fixing ebook prices would require Amazon and Barnes & Noble 'buy' buttons in the Apple store, allowing consumers to easily compare ebook costs. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple store #proposed measures #barnes noble


DOJ demands Apple terminate publisher deals and rival ebookstore restrictions (updated)

In a decisive move in the legal battle surrounding Apple's fishy ebook pricing practices, the US Department of Justice has issued a proposed remedy aimed at leveling the playing field. The terms of the proposal, which requires approval by the court, call for an end to Apple's deals with major... Continue reading at Engadget

[ Engadget | 2013-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #punitive intrusion #potential harm #ten years


Nielsen launches BookScan Brazil

Book retail sales measurement service Nielsen BookScan has launched its service in Brazil.... Continue reading at The Bookseller

[ The Bookseller | 2013-07-29 00:00:00 UTC ]
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Xbox One retail consoles double as debug units, Microsoft to allow indie self-publishing (update)

Microsoft's Xbox One is getting decidedly more indie-friendly with today's confirmation from Microsoft that its forthcoming game console will double as a developer debug unit. In so many words, each $500 unit purchased at retail this holiday will also run in-progress game code, enabling... Continue reading at Engadget

[ Engadget | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full statement #late august


Digital fiction to overtake paperbacks in 2014, says Nielsen

Nielsen is predicting that fiction ebooks will overtake sales of fiction paperbacks, but not... Continue reading at The Bookseller

[ The Bookseller | 2013-07-24 00:00:00 UTC ]
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Bing updates autosuggest categories, gussies up your vague search parameters

Having a hard time finding something on the internet? You're probably doing it wrong -- at least that seems to be Microsoft's supposition. The company has recently revised its Bing autosuggest categories to help users find the correct search parameters for the content they're looking for. The... Continue reading at Engadget

[ Engadget | 2013-07-18 00:00:00 UTC ]
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Yahoo Improves Local Lead-Gen Services

As city, regional and specialty titles continue to fight for local business listings and ad dollars, massive web corporations are scaling their ground-level efforts and getting into the mix. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad dollars


Is Amazon Too Much Trouble to Deal With? One Pub Says Yes

Frustrated by what it sees as poor service, independent children's book publisher Barefoot Books says 'life is too short' to deal with Amazon and is cutting its ties. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #poor service #independent children