'Trigr' Warning: Bloomberg To Show Ads Depending on Stock Market Pops -- And Drops

Bloomberg Media wants marketers to capitalize on consumer mood swings.The publishing tycoon plans to use its NewFronts presentation on Monday to promote a new offering, dubbed Trigr, that allows marketers to serve a custom tailored creative or branded content after specific market conditions are met.Take for example the French election. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-01 00:00:00 UTC ]
News tagged with: #bloomberg media #newfronts presentation #branded content

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U.S. Book Show: PW Editors’ Picks Panels

From current affairs to comics and mysteries to middle grade, here are the big fall titles our reviews editors will be discussing with their editors at the inaugural U.S. Book Show from May 25 to 27. Mark your calendars! Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #pw editors #reviews editors #book show #picks panels #current affairs #middle grade


U.S. Book Show: Libraries Are Essential

The U.S. Book Show’s opening seminar will offer attendees a look at challenges and opportunities for libraries in 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book show #libraries


U.S. Book Show Keynote Speaker: Brian Selznick

The Caldecott Medalist and genre-defying storyteller Brian Selznick will speak about his new book and do a live q&a at the inaugural U.S. Book Show on May 27. Here's a preview. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book show #brian selznick #caldecott medalist


U.S. Book Show: Around the Booths

Visit more than 100 virtual booths at the U.S Book Show to meet authors and publishers and get swag. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book show #meet authors


Oprah, Keanu Join U.S. Book Show Lineup

Publishers Weekly's new virtual book publishing trade show, the U.S. Book Show, will feature Oprah Winfrey as its opening keynote speaker, and actor Keanu Reeves will speak on a panel about his new graphic novel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book show #book publishing


Fund These Classroom Libraries to Show Teachers Some Appreciation!

For Teacher Appreciation Week, help fund these classroom library and literacy projects in deserving classrooms! Continue reading at Book Riot

[ Book Riot | 2021-05-03 10:42:00 UTC ]
More news stories like this | News stories tagged with: #classroom libraries #classroom library #libraries


Ad Age Agency Report 2021: Rankings and analysis

Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age

[ Advertising Age | 2021-05-02 18:39:14 UTC ]
More news stories like this | News stories tagged with: #agency business #agency companies #public relations #top executives #agency websites #agency report #agency missed #ll add #biggest advertisers #agencyreport@adage #email customerservice@adage #print version


HCCP New Imprint Dives Deep into Bible Study Market

HarperCollins Christian Publishing, already the nation’s largest religion publisher, has moved to broaden its stake in the church curriculum and Bible study market with a new imprint, HarperChristian Resources. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #harperchristian resources #harpercollins


World Book Day: A Rights Roundup From Five Markets

Today's Rights Roundup, coinciding with World Book Day, includes titles from Germany, Finland, Canada, Sweden and the United Kingdom. The post World Book Day: A Rights Roundup From Five Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-23 17:25:41 UTC ]
More news stories like this | News stories tagged with: #markets appeared #rights roundup #includes titles #united kingdom #world book


Covering systemic violence without showing video of police killings

By now, many (if not most) of us have seen the cellphone video of the murder of George Floyd by Minnesota Police officer Derek Chauvin multiple times. The video—captured by a Black teenager named Darnella Frazier while she was walking to the store with her young cousin—has featured prominently... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-04-22 12:44:36 UTC ]
More news stories like this | News stories tagged with: #front-page story #prince philip #sacramento bee #communicating risk #protest #journalism #pulitzer prize


Hamnet heads back to top spot as print market jumps by a third

Maggie O'Farrell's Hamnet (Tinder Press) has bounced back into the UK Official Top 50 number one spot, the week bookshops reopened across England following the third national lockdown. Continue reading at The Bookseller

[ The Bookseller | 2021-04-19 18:26:28 UTC ]
More news stories like this | News stories tagged with: #bounced back #national lockdown


PRH US realigns international sales and marketing teams

Penguin Random House US has restructured its international sales team with a string of promotions and two departures.  Continue reading at The Bookseller

[ The Bookseller | 2021-04-17 08:55:38 UTC ]
More news stories like this | News stories tagged with: #marketing teams #penguin random house


February Bookstore Sales Dropped 22.3%

February bookstore sales fell to $446 million in February compared to sales of $573 million in 2020, according to preliminary estimates from the U.S. Census Bureau. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #february compared #preliminary estimates #census bureau #bookstore sales


Digital ‘US Book Show’ Announces Panels for Late May

A three-day digital program, the US Book Show–which lies on the calendar where BookExpo did–is announcing panel discussions. The post Digital ‘US Book Show’ Announces Panels for Late May appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-14 17:07:57 UTC ]
More news stories like this | News stories tagged with: #post digital #book show #bookexpo


U.S. Book Show Gears Up

More than 100 of publishing’s most influential editors will be on hand to discuss the biggest books of the fall when the first U.S. Book Show, presented by 'Publishers Weekly,' debuts on May 25-27. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #biggest books #book show


Nielsen, networks clash on stats showing fewer viewers

It's a reliable sign of spring: television networks are grumbling that the Nielsen company is not accurately measuring how many people are watching their programs Continue reading at ABC News

[ ABC News | 2021-04-13 20:52:43 UTC ]
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Report: Russian Book Market Down 20 Percent in 2020

Publishers in Russia talk of little hope of a turnaround in 2021, describing a book market that was sliding before the pandemic. The post Report: Russian Book Market Down 20 Percent in 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-13 16:54:20 UTC ]
More news stories like this | News stories tagged with: #post report #book market #russian book


Publisher catalogues show representation on the rise but patchy

There are over 200 books published this spring alone by British writers of colour, and 400-plus when including writers of colour from around the globe. Continue reading at The Bookseller

[ The Bookseller | 2021-04-09 04:13:16 UTC ]
More news stories like this | News stories tagged with: #british writers


For the Sackler family, a dynasty built on medicine, marketing and pain

Patrick Radden Keefe aims to hold the family accountable for its role in the opioid crisis. Continue reading at The Washington Post

[ The Washington Post | 2021-04-08 14:00:00 UTC ]
More news stories like this | News stories tagged with: #opioid crisis


Show Your Nerd Pride With These Bookstore Pins

10 swoon-worthy bookstore pins that'll show off your nerd cred -- and make you want to hit your local indie ASAP. - Kelly Jensen Continue reading at Book Riot

[ Book Riot | 2021-03-30 10:38:00 UTC ]
More news stories like this | News stories tagged with: #ll show #bookstore