Bloomberg Media wants marketers to capitalize on consumer mood swings.The publishing tycoon plans to use its NewFronts presentation on Monday to promote a new offering, dubbed Trigr, that allows marketers to serve a custom tailored creative or branded content after specific market conditions are met.Take for example the French election. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-01 00:00:00 UTC ]
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Directors of learned societies say clarity over the timing of transition to open access... Continue reading at The Bookseller
[ The Bookseller | 2012-07-09 00:00:00 UTC ]
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Random House has reprinted its record-busting Fifty Shades trilogy a further three times... Continue reading at The Bookseller
[ The Bookseller | 2012-07-06 00:00:00 UTC ]
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Led by big dollar gains at Amazon and Walt Disney Co., the Publishers Weekly Stock Index rose 16.7% in the first six months of 2012, almost triple the increase posted by the Dow Jones Industrial Average. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-06 00:00:00 UTC ]
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The European Commission has launched an "infringement procedure" against France and... Continue reading at The Bookseller
[ The Bookseller | 2012-07-05 00:00:00 UTC ]
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More than half of tablet adopters are reading books and other media on their tablet screens instead of relying on paper. Continue reading at PC World
[ PC World | 2012-07-04 00:00:00 UTC ]
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It used to be that offering customers coffee, tea, or occasionally wine or beer with their books was enough. But in some communities, books go better with heirloom tomatoes, sweet corn, and local organic meat. Outdoor marketplaces may not work for everyone—Powell’s Books in Portland, Ore.,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-06-29 00:00:00 UTC ]
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Random House is printing extra stock of Fifty Shades of Grey in Germany to help keep bookshelves... Continue reading at The Bookseller
[ The Bookseller | 2012-06-29 00:00:00 UTC ]
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As the app market evolves, a publisher’s success is measured less by the number of downloads and more by the engagement level and number of returning customers. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-28 00:00:00 UTC ]
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E L James' Fifty Shades trilogy has once again shattered records, as The Bookseller reported... Continue reading at The Bookseller
[ The Bookseller | 2012-06-27 00:00:00 UTC ]
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Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
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Vintage has won the best marketing campaign of the year award at the Book Marketing Society's... Continue reading at The Bookseller
[ The Bookseller | 2012-06-22 00:00:00 UTC ]
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The top 10 publishers in the world had their lowest combined market share last year in the Livres... Continue reading at The Bookseller
[ The Bookseller | 2012-06-22 00:00:00 UTC ]
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Headline is aiming to draw in younger male readers with a new look and website for historical... Continue reading at The Bookseller
[ The Bookseller | 2012-06-21 00:00:00 UTC ]
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Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend. A new study commissioned by the Online Publishers Association found that 54% of tabl ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
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Fiction Uncovered will be running a four-day pop-up radio station, Fiction Uncovered FM at Foyles... Continue reading at The Bookseller
[ The Bookseller | 2012-06-19 00:00:00 UTC ]
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Irish book, newspaper and stationery retailer Eason made an operating loss of €5.3m in the... Continue reading at The Bookseller
[ The Bookseller | 2012-06-18 00:00:00 UTC ]
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W H Smith has reported a like-for-like sales decrease of 3% across the group in the last quarter... Continue reading at The Bookseller
[ The Bookseller | 2012-06-14 00:00:00 UTC ]
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Next Thursday will see the largest gathering of book marketing professionals this year as 170... Continue reading at The Bookseller
[ The Bookseller | 2012-06-13 00:00:00 UTC ]
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Hay Festival founder Peter Florence has warned that it is “almost impossible” to make... Continue reading at The Bookseller
[ The Bookseller | 2012-06-08 00:00:00 UTC ]
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As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
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