Bloomberg Media wants marketers to capitalize on consumer mood swings.The publishing tycoon plans to use its NewFronts presentation on Monday to promote a new offering, dubbed Trigr, that allows marketers to serve a custom tailored creative or branded content after specific market conditions are met.Take for example the French election. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-01 00:00:00 UTC ]
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W H Smith says it increased its market share over the Christmas period, with retail analysts... Continue reading at The Bookseller
[ The Bookseller | 2012-01-26 00:00:00 UTC ]
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Matteo Berlucchi, chief executive of the social e-retailer Anobii, has urged publishers to drop... Continue reading at The Bookseller
[ The Bookseller | 2012-01-26 00:00:00 UTC ]
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Children's publishing emerged relatively unscathed from a recessionary 2011, with 13 of the... Continue reading at The Bookseller
[ The Bookseller | 2012-01-23 00:00:00 UTC ]
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U.S. online ad spending is set to eclipse that of print this year by 15.5 percent, according to eMarketer, suggesting that the long-awaited print-to-digital inflection point may now be here for both content creators and marketers. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-21 00:00:00 UTC ]
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In a new study undertaken by comScore to support the release of a new digital ad measurement solution, the company found that 31 percent of ads are delivered, but not seen by consumers. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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Even as more consumers buy dedicated digital reading devices and tablets, a hybrid market for books is developing in which readers will buy both print and digital books. That was one of the main conclusions from Verso Digital’s “2011 Survey of Book-Buying Behavior,” presented by the company’s... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
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The Public Lending Right (PLR) payment made to authors by government each time their books are... Continue reading at The Bookseller
[ The Bookseller | 2012-01-18 00:00:00 UTC ]
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Children's publishers remain confident that the printed book will be the dominant format for... Continue reading at The Bookseller
[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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Waterstones is reverting to its original logo in the Baskerville serif font and dropping its... Continue reading at The Bookseller
[ The Bookseller | 2012-01-11 00:00:00 UTC ]
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Publishers are planning to up their marketing campaigns over the crucial festive period,... Continue reading at The Bookseller
[ The Bookseller | 2011-12-16 00:00:00 UTC ]
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Bloomsbury has set up a literary events arm called Bloomsbury Institute, hosting literary salons... Continue reading at The Bookseller
[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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Sales and profit have fallen in the last year at book wholesaler Gardners but the company said it... Continue reading at The Bookseller
[ The Bookseller | 2011-12-08 00:00:00 UTC ]
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In a major magazine publisher first, Condé Nast launched a private advertising exchange for select digital clientele. Partnering with service provider AdMeld, inventory from Condés entire digital portfolio was available at the time of the exchanges launch. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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Scholastic UK is building its younger fiction in order to replicate its strength in the Young... Continue reading at The Bookseller
[ The Bookseller | 2011-11-28 00:00:00 UTC ]
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The surge of students attending higher education institutions ahead of funding changes in 2012... Continue reading at The Bookseller
[ The Bookseller | 2011-11-28 00:00:00 UTC ]
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Digital royalty rates paid to authors by publishers are increasing, though there remains... Continue reading at The Bookseller
[ The Bookseller | 2011-11-25 00:00:00 UTC ]
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English PEN has prepared a written submission to the Leveson inquiry, warning that if tough new... Continue reading at The Bookseller
[ The Bookseller | 2011-11-25 00:00:00 UTC ]
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For the past five years publishers have talked about the need to consolidate trade showsand lower their costs. A struggling economy, the increased power of Amazon, and the erosion of print book sales to ebooks have only accelerated calls for change from not only publishers but from some... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-18 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 17/11/2011 - 07:30 Illustrated publisher Redstone Press is celebrating its 25th anniversary by launching its first Christmas pop-up shop, open for 12 days between 12th and 24th December, on west London's Portobello Road. read more Continue reading at The Bookseller
[ The Bookseller | 2011-11-17 00:00:00 UTC ]
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