The Times Literary Supplement has launched a digital archive with publishing company Exact Editions to showcase more than 300 of the literary journal's issues stretching back to 2012. Continue reading at 'The Bookseller'
[ The Bookseller | 2018-07-04 00:00:00 UTC ]
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Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age. The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 10:00:00 UTC ]
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London's inaugural Capital Crime festival launched last night with British Book Award winner Louise Candlish and Mark Edwards. Continue reading at The Bookseller
[ The Bookseller | 2019-06-18 07:53:10 UTC ]
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#british book award
Amanda Ridout has announced a "thrilling" 20-strong, all-female launch list for her new commercial fiction press Boldwood, with plans to publish in e-book, audio and print-on-demand simultaneously on a global scale. Continue reading at The Bookseller
[ The Bookseller | 2019-06-18 02:56:15 UTC ]
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#amanda ridout
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A 40-year-old independent bookshop in London has undergone a digital transformation after its owner signed up to a Google project which pairs young people with businesses. Continue reading at The Bookseller
[ The Bookseller | 2019-06-17 12:35:21 UTC ]
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As digital media penetration reaches near-universal status, digital advertising revenues around the world, including in the U.S., are anticipated to slow by several percentage points compared to years past, according to Magna Global's newest advertising forecast. The report from IPG Mediabrands'... Continue reading at AdWeek
[ AdWeek | 2019-06-17 01:00:56 UTC ]
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#years past
Ebury has launched an independent external review of Pedro Baños’ How They Rule the World, as the PRH imprint comes under mounting pressure to withdraw the book amid allegations of antisemitism. Continue reading at The Bookseller
[ The Bookseller | 2019-06-16 21:16:29 UTC ]
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#prh imprint
Sainsbury's-owned retailer's digital media account moves from retail-specialist agency Summit. Continue reading at Media Week
[ Media Week | 2019-06-14 08:24:52 UTC ]
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In order to succeed, traditional media companies must repurpose content and make it work even harder across digital channels. Here’s an inside look at using tools to reinvent the way traditional media companies master digital publishing. The post Reinventing the way traditional media... Continue reading at Digiday
[ Digiday | 2019-06-13 04:03:22 UTC ]
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#digital channels
#digital publishing
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Facebook has apparently been busy designing new variants of its Portal video chatting devices. According to the company's Vice President of AR/VR, Andrew "Boz" Bosworth, Facebook plans to unveil new Portal models this fall. Bosworth has made the anno... Continue reading at Engadget
[ Engadget | 2019-06-11 05:27:00 UTC ]
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The Miami-based Czech news correspondent Jana Ciglerová is the author of the first book to be released in October by the newly established Edice N in Prague. The post Czech Newspaper Launches Crowdfunded Effort in Book Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-31 05:30:45 UTC ]
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#book publishing
The legacy magazine publisher, which has been giving advertisers more opportunities to communicate directly with its audience, extends the strategy to its social channels. The post Hearst Magazines launches new ad unit that will send people product samples appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-30 04:00:01 UTC ]
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A bookseller once said that readers think they love writers, but without knowing it, they love editors just as much. That notion is at the foundation of Avid Reader Press, the newly announced Simon & Schuster imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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The insurance industry is facing its most profound disruption in decades. It is partnering with 'insurtech' startups to digitally transform, says RGAX CEO Dennis Barnes. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2019-05-29 20:03:55 UTC ]
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IDW cofounders Ted Adams and Robbie Robbins are teaming up to launch Clover Press, a new publishing house that will release prose works, graphic novels, art books, and other works. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-29 04:00:00 UTC ]
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#graphic novels
#art books
A Thomas Harris fan has won a one-off gold edition of the author's latest thriller in a nationwide social media treasure hunt. Continue reading at The Bookseller
[ The Bookseller | 2019-05-28 00:02:18 UTC ]
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Bradford Literature Festival and Edinburgh Book Festival have joined forces to launch a new collaboration to unite publishers from Scotland and the North of England. Continue reading at The Bookseller
[ The Bookseller | 2019-05-27 18:45:49 UTC ]
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#joined forces
BBC Arts is launching an "ambitious new season" across BBC TV and radio this autumn, with a year-long festival celebrating the novel and a series on how novels have shaped the world. Continue reading at The Bookseller
[ The Bookseller | 2019-05-27 15:33:06 UTC ]
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#bbc tv
Facebook, Instagram and Google are still the most powerful customer acquisition channels for online brands, but maturing means building a more diversified marketing mix. The post ‘Digital has its limitations’: DTC brands are testing direct mail appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-24 04:01:40 UTC ]
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#post digital
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Ian Rankin has donated his literary archive, including correspondence with authors like J K Rowling, Iain Banks and Ruth Rendell, to the National Library of Scotland. Continue reading at The Bookseller
[ The Bookseller | 2019-05-23 15:07:11 UTC ]
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#national library
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The new ad units, which are both video and interactive, require a minimum spend of $20,000. The post Conde Nast launches new ad program for performance marketers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-23 04:01:28 UTC ]
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#ad units