Tinder is making a choose-your-own-adventure streaming series: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Tinder’s ‘Project X’ Tinder, arguably, is one extended choose-your-own-adventure game; you swipe left or right to follow different paths. So it’s fitting that the dating app is making a choose-your-own-adventure streaming series. Variety reports that the show, kept secret during production and known as “Project X,” is set as the apocalypse nears, forcing characters to choose who they want to spend their last night with. It's reportedly set to debut next month. “The show will upload directly to the Tinder app, and users will be able to swipe right or left (the service’s basic function of approving or denying a potential love match) and advance the plot as they see fit,” Variety writes. Agency 72andSunny was a producer, Variety says. Tinder hired its chief marketing officer, Jenny Campbell, away from the agency last year. But this project seems like a good consolation prize.  ‘Peacock’ There’s a lot of streaming-related news today: NBCUniversal revealed that it will call its subscription- and ad-supported service Peacock, a nod to NBC’s classic logo. “For us, it’s the perfect nod to the legacy without being too on the nose,” Bonnie Hammer, the streaming service’s chairwoman, said, as quoted by... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-18 10:00:00 UTC ]
News tagged with: #special projects #ad network #ad dollars #special advisor #hearst magazines #cream cheese #anonymous tip #hearst

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S&S to launch Sperring and Hunt picture book series

Simon & Schuster Children's UK is to publish two rhyming picture books by author Mark Sperring and illustrator Matt Hunt, with the first out next year. Continue reading at The Bookseller

[ The Bookseller | 2020-08-25 22:03:02 UTC ]
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5 of the Best Series on Audio to Keep You Listening for Days

Get immersed in a world and get in deep with the characters in these compelling audiobook series (and learn the length of each series). Continue reading at Book Riot

[ Book Riot | 2020-08-25 10:33:00 UTC ]
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Tinder bags debut novel of former Mr B's bookseller Ishiguro

Tinder Press has acquired a debut novel by Naomi Ishiguro, former bookseller and bibliotherapist at Mr B’s Emporium in Bath. Continue reading at The Bookseller

[ The Bookseller | 2020-08-20 02:07:21 UTC ]
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US Publishers, Authors, Booksellers Call Out Amazon’s ‘Concentrated Power’ in the Book Market

American professional associations for authors, publishers, and booksellers write to the House subcommittee on antitrust issues about Amazon. The post US Publishers, Authors, Booksellers Call Out Amazon’s ‘Concentrated Power’ in the Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-17 14:51:35 UTC ]
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Vertebrate scoops Mort's mountain dog adventures

Vertebrate Publishing has scooped Never Leave the Dog Behind, a celebration of mountain adventures with four-legged friends by award-winning author Helen Mort. Continue reading at The Bookseller

[ The Bookseller | 2020-08-14 03:06:11 UTC ]
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As schools reopen, pediatricians call for morning screenings, multilingual info

Pediatricians from the Somos network say input from community physicians is essential to safely reopening the city's schools. On Tuesday they unveiled a set of recommendations for city officials at... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2020-08-13 14:05:40 UTC ]
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OUP completes Zola's Les Rougon-Macquart series with final release

Oxford University Press is publishing a new translation of Émile Zola’s Doctor Pascal, marking the first time that the English translation of his complete 20-book Les Rougon-Macquart series has been in print under one publisher. Continue reading at The Bookseller

[ The Bookseller | 2020-08-13 10:21:05 UTC ]
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How Ali Smith wrote a fast, newsy, transcendent book series during the darkest of timelines

The author discusses her quartet of novels, written fast on the heels of Brexit, Trump and the ensuing horrors and concluding with "Summer." Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-08-12 14:00:44 UTC ]
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Women's Prize sponsor Baileys launches free Reclaim Her Name series

In collaboration with the Women's Prize for Fiction, sponsor Baileys is re-releasing free e-books of classic works using the real names of female writers who originally published under male pseudonyms. Continue reading at The Bookseller

[ The Bookseller | 2020-08-12 02:14:44 UTC ]
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Penguin to release audio study guides series

Penguin is to release a series of audio study guides to accompany key English literature A-level texts.  Continue reading at The Bookseller

[ The Bookseller | 2020-08-11 19:08:23 UTC ]
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Three new audiobooks make a long drive fly by

Among the picks: Natasha Trethewey’s poignant memoir, which the poet narrates herself. Continue reading at The Washington Post

[ The Washington Post | 2020-08-10 12:00:00 UTC ]
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Frankfurter Buchmesse Calls for 2020 Film Awards Entries

Eligible books in this year's Frankfurter Buchmesse Film Awards have been published since August 1 of 2019 and entries are made digitally. The post Frankfurter Buchmesse Calls for 2020 Film Awards Entries appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-10 04:30:40 UTC ]
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Hodder acquires 'hopeful' memoir on choosing to parent alone

Hodder & Stoughton has acquired Liv's Alone by Liv Thorne, an "honest and hopeful memoir that captures the joy and the challenge that is parenting alone by choice". Continue reading at The Bookseller

[ The Bookseller | 2020-08-09 12:38:16 UTC ]
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Three Indie Presses Make Moves in Nonfiction

Deep Vellum Books, Europa Editions, and Transit Books—three independent publishing houses best known for their fiction in translation—are upping their nonfiction game. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-07 04:00:00 UTC ]
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Bridgman to release debut junior fiction series with Tiny Tree

Tiny Tree has acquired a new junior fiction series from Bonnie Bridgman, featuring fun, adventure and a strong female lead. Continue reading at The Bookseller

[ The Bookseller | 2020-08-07 03:55:34 UTC ]
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Movie animal trainer Tottman pens series for Sphere

Movie animal trainer Julie Tottman has signed with Sphere to author two books, about two of the deserving animals she has rescued, loved and trained to appear in films over the past 20 years. Continue reading at The Bookseller

[ The Bookseller | 2020-08-06 21:16:42 UTC ]
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MCB flies in for Morayo's fairy fiction series

Macmillan Children's Books has won a multi-publisher auction for a young fiction series by debut author Lola Morayo. Continue reading at The Bookseller

[ The Bookseller | 2020-08-06 14:22:34 UTC ]
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HBO Max Expands Originals With Ridley Scott Sci-Fi Series, Selena Gomez Cooking Show

NBCUniversal's streaming service Peacock has an original science fiction series, Brave New World. Netflix is prepping Away, an upcoming sci-fi drama following a group of astronauts on a journey to Mars. Now, HBO Max has announced the premiere date of its own ambitious sci-fi show. Raised by... Continue reading at AdWeek

[ AdWeek | 2020-08-05 21:37:25 UTC ]
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Arcadia to Launch Spooky America Series

Arcadia Publishing will increase its presence in the children’s market this fall with the release of a new series, Spooky America. The series launches in September with eight titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-04 04:00:00 UTC ]
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Penguin's Great Ideas series returns

Penguin is to relaunch its non-fiction Great Ideas series after a decade's hiatus, with a new selection of 20 pocket-sized titles, featuring bespoke cover designs. Continue reading at The Bookseller

[ The Bookseller | 2020-08-04 02:20:41 UTC ]
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