Tinder is making a choose-your-own-adventure streaming series: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Tinder’s ‘Project X’ Tinder, arguably, is one extended choose-your-own-adventure game; you swipe left or right to follow different paths. So it’s fitting that the dating app is making a choose-your-own-adventure streaming series. Variety reports that the show, kept secret during production and known as “Project X,” is set as the apocalypse nears, forcing characters to choose who they want to spend their last night with. It's reportedly set to debut next month. “The show will upload directly to the Tinder app, and users will be able to swipe right or left (the service’s basic function of approving or denying a potential love match) and advance the plot as they see fit,” Variety writes. Agency 72andSunny was a producer, Variety says. Tinder hired its chief marketing officer, Jenny Campbell, away from the agency last year. But this project seems like a good consolation prize.  ‘Peacock’ There’s a lot of streaming-related news today: NBCUniversal revealed that it will call its subscription- and ad-supported service Peacock, a nod to NBC’s classic logo. “For us, it’s the perfect nod to the legacy without being too on the nose,” Bonnie Hammer, the streaming service’s chairwoman, said, as quoted by... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-18 10:00:00 UTC ]
News tagged with: #special projects #ad network #ad dollars #special advisor #hearst magazines #cream cheese #anonymous tip #hearst

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[ Book Riot | 2020-10-23 10:34:00 UTC ]
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Call for entries: young black writers competition

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[ The Guardian | 2020-10-22 11:23:42 UTC ]
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Three bookshops make Britain's Best Small Shop 2020 shortlist

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[ The Bookseller | 2020-10-22 09:29:05 UTC ]
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[ The Bookseller | 2020-10-20 16:12:08 UTC ]
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[ The Bookseller | 2020-10-15 21:47:37 UTC ]
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In ‘150 Glimpses of the Beatles,’ bits and pieces make up a poignant portrait

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[ The Washington Post | 2020-10-15 12:00:00 UTC ]
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[ The Bookseller | 2020-10-14 20:29:58 UTC ]
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#Merky Books makes Diversity in Advertising Award shortlist

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[ The Bookseller | 2020-10-14 20:10:57 UTC ]
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[ The Bookseller | 2020-10-14 15:31:39 UTC ]
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David Grossman calls on writers to bear witness to pandemic

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[ The Guardian | 2020-10-14 12:54:03 UTC ]
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[ The Bookseller | 2020-10-09 14:20:32 UTC ]
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[ The Bookseller | 2020-10-09 11:23:39 UTC ]
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[ The Washington Post | 2020-10-09 11:00:00 UTC ]
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Hungarian Government Calls Children's Book 'Homosexual Propaganda'

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[ HuffPost | 2020-10-08 22:57:55 UTC ]
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[ The Bookseller | 2020-10-08 20:32:38 UTC ]
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[ The Bookseller | 2020-10-07 09:15:33 UTC ]
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[ The Bookseller | 2020-10-06 00:42:59 UTC ]
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[ Literrary Hub | 2020-10-02 09:13:44 UTC ]
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