Tinder is making a choose-your-own-adventure streaming series: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Tinder’s ‘Project X’ Tinder, arguably, is one extended choose-your-own-adventure game; you swipe left or right to follow different paths. So it’s fitting that the dating app is making a choose-your-own-adventure streaming series. Variety reports that the show, kept secret during production and known as “Project X,” is set as the apocalypse nears, forcing characters to choose who they want to spend their last night with. It's reportedly set to debut next month. “The show will upload directly to the Tinder app, and users will be able to swipe right or left (the service’s basic function of approving or denying a potential love match) and advance the plot as they see fit,” Variety writes. Agency 72andSunny was a producer, Variety says. Tinder hired its chief marketing officer, Jenny Campbell, away from the agency last year. But this project seems like a good consolation prize.  ‘Peacock’ There’s a lot of streaming-related news today: NBCUniversal revealed that it will call its subscription- and ad-supported service Peacock, a nod to NBC’s classic logo. “For us, it’s the perfect nod to the legacy without being too on the nose,” Bonnie Hammer, the streaming service’s chairwoman, said, as quoted by... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-18 10:00:00 UTC ]
News tagged with: #special projects #ad network #ad dollars #special advisor #hearst magazines #cream cheese #anonymous tip #hearst

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Who’s the killer in ‘The Undoing’? The novelist behind the series wonders, too.

Jean Hanff Korelitz, author of “You Should Have Known,” talks about the surprising adaptation of her book. Continue reading at The Washington Post

[ The Washington Post | 2020-11-13 14:00:00 UTC ]
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California’s Self-help and Spirituality Publishers Make a Difference

California’s self-help and spirituality publishers step up to provide encouragement Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
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10 Manga Like THE GAMER To Read After Catching Up With The Series

These are our favorite manhwa and manga like The Gamer to check out if you can’t get enough of this popular manhwa. Read on. Continue reading at Book Riot

[ Book Riot | 2020-11-11 11:39:00 UTC ]
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Rudd and Turnbull will be called to give evidence at Senate inquiry into media diversity

Sarah Hanson-Young secures inquiry after the popularity of Kevin Rudd’s petition for a royal commission into News CorpThe former prime ministers Kevin Rudd and Malcolm Turnbull will be called to give evidence at a Senate inquiry into media diversity that will examine the dominance of News Corp... Continue reading at The Guardian

[ The Guardian | 2020-11-11 08:24:08 UTC ]
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Making virtual local

When we started planning Book Week Scotland 2020, the natural fit for the theme was future: the year was filled with exciting possibilities and interactive, grassroot community projects. At Scottish Book Trust, planning that started in February soon shuddered to a halt: although we didn’t know... Continue reading at The Bookseller

[ The Bookseller | 2020-11-10 20:24:05 UTC ]
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Read one bookstore owner’s impassioned call to help all independent bookstores.

As COVID cases surge to record numbers and Republicans flirt with a paper coup the future of the nation’s bookstores remains perilous. Yes, we all have a lot to worry about—but if you care about that unwieldy, amorphous thing called literary culture, please spare a moment (or a dollar) to... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-10 16:14:32 UTC ]
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BA calls for bookshops to be classified essential retailers

The Booksellers Association (BA) has written to key government ministers and Lords calling for bookshops be classed as essential retailers, allowing them to reopen during lockdown in England. Continue reading at The Bookseller

[ The Bookseller | 2020-11-10 11:56:02 UTC ]
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Tinder Press wins Patterson's 'heartbreaking yet joyful' memoir

Tinder Press has won at auction Christina Patterson’s next book, Outside, the Sky is Blue: A Memoir of Faith, Hope and Loss. Continue reading at The Bookseller

[ The Bookseller | 2020-11-09 23:01:40 UTC ]
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Trigger to launch new mental health series in 2021

Specialist mental health publisher Trigger Publishing is launching a new book series next year, focusing on "empowering people to help others with their mental health". Continue reading at The Bookseller

[ The Bookseller | 2020-11-09 07:44:22 UTC ]
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The Skillset Podcast #4: Academic Libraries in the Wake of Covid-19 with Clemson University’s Christopher Cox

Host David Lankes catches up with Christopher Cox, Dean of Libraries at Clemson University, to talk about the lessons Clemson—and academic libraries more broadly—are learning in the wake of the Covid-19 pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-06 05:00:00 UTC ]
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[ The Bookseller | 2020-11-04 10:27:16 UTC ]
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S&S sells Steadman's middle-grade series in 23 languages

Simon & Schuster's rights team has sold A F Steadman's debut middle-grade series Skandar and the Unicorn Thief in 23 languages, with total advances in excess of £1m.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-04 00:06:17 UTC ]
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Retail site Bookshop makes £65k sales on UK launch day

New online retailer Bookshop.org secured sales of around £65,000 in its first day, making £16,000 for indies. Continue reading at The Bookseller

[ The Bookseller | 2020-11-02 12:21:42 UTC ]
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McAnulty, Bennett and O’Farrell make Waterstones Book of the Year shortlist

Dara McAnulty, Brit Bennett and Maggie O’Farrell are among the authors shortlisted for the Waterstones Book of the Year 2020 title. Continue reading at The Bookseller

[ The Bookseller | 2020-11-02 04:03:38 UTC ]
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Thalia Mayersche makes strategic partnership with Osiander

German bookseller Osiander’s shock decision to enter a strategic partnership with Thalia Mayersche is sending ripples of concern throughout the industry. Continue reading at The Bookseller

[ The Bookseller | 2020-11-01 19:10:51 UTC ]
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How to Make a Children’s Book Museum COVID-Compliant

A reader visited the Story Museum in Oxford, England to learn how the space modified its "interactive" exhibits for COVID-19 compliance. Continue reading at Book Riot

[ Book Riot | 2020-10-28 10:36:00 UTC ]
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Evaristo curates new series Black Britain: Writing Back for Hamish Hamilton

Bernardine Evaristo is curating a new series of lost or hard-to-find books, now rediscovered, by black writers who wrote about black Britain and the diaspora across the last century.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-28 09:32:56 UTC ]
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Spare 'Zoom' Project calls on professionals to meet publishing hopefuls virtually

The Spare Room Project is collaborating with Penguin Random House to temporarily transform into "The Space Zoom Project" – an adaptation of the scheme in light of continued home-working across the industry. Continue reading at The Bookseller

[ The Bookseller | 2020-10-27 21:12:52 UTC ]
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Owlet coins Royal Mint deal for children's series

Owlet Press has coined a partnership with the Royal Mint for a series of children's books bringing the story of the Tooth Fairy to life. Continue reading at The Bookseller

[ The Bookseller | 2020-10-26 14:20:17 UTC ]
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