TIME Names New Sales, Marketing Leads | People on the Move

[caption id="attachment_170617" align="alignright" width="150"] Viktoria Degtar[/caption] Five weeks into Keith Grossman's tenure as president of Time magazine, the list of new additions to its executive ranks is getting longer. Following last month’s appointment of chief legal officer Dana Rosen, Grossman notified staffers Tuesday that Viktoria Degtar is joining the company as chief revenue officer, overseeing all sales teams starting next week. Degtar previously worked with Grossman at Bloomberg, where she spent four years, most recently based out of London as the head of sales and marketing for Europe, the Middle East and Africa. Prior to that, Degtar was the VP of sales at HuffPost. She'll remain based in London through July 2020, Grossman said, "to help build 'local' infrastructures internationally." Additionally, three new execs have been promoted or hired to lead Time's marketing team:  [caption id="attachment_170619" align="alignright" width="150"] Susanna Schorbsdorff[/caption] Chief partnerships officer Susanna Schrobsdorff is now taking on two roles: SVP of partnerships and executive editor of the magazine. Schrobsdorff has nearly 17 years of experience at Time, primarily on the editorial side and split across two different tenures. She spent eight years in the 1990s as newsdesk editor, primarily based in Europe, then rejoined as assistant managing editor in 2010 after intermittent stops at Newsweek and NBC Universal.  "In her new role, [Schrobsdorff] will... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-09-05 19:34:18 UTC ]
News tagged with: #rolling stone #consumer technology #daily newsletter #climate crisis #public health #marie claire #associate publisher

Other Publishing stories related to: 'TIME Names New Sales, Marketing Leads | People on the Move'


Bonnie Slotnick Cookbooks to Move

A possible new home has opened up for the long-time out-of-print and antiquarian cookbook store, after being forced out of its Greenwich Village location. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-01 00:00:00 UTC ]
More news stories like this |


Black Friday Drives Sales of Kindles, Fire Tablets

Amazon kicked off this year’s cyber Monday by claiming that Black Friday sales of its Kindle e-readers and Fire tablets were up significantly over last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fire tablets #cyber monday #kindle e-readers


The Leading Players in the Amazon-Hachette Dispute: Notables of 2014

The dispute over ebook terms between Amazon and Hachette Book Group USA generated headlines around the world when the e-tailer stopped accepting preorders on HBG titles and delayed shipments on some print titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon-hachette dispute #leading players #ebook terms #print titles


Will Print Unit Sales Rise in 2014?

With unit sales of print books up about 2% in the first 47 weeks of 2014, year over year, at outlets that report to Nielsen BookScan, the industry is poised to post its first increase in print sales since 2008. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print books #nielsen bookscan #print sales


Google Play Store cyber sale offers discounted apps, movies, music, and books

The Google Play Store is joining in on the cyber week sale madness, offering some tempting deals on a variety of digital content.Click over to the Play Store to scroll through everything that is up for grabs. Some of the best deals are on entertainment, with Academy Award winner Her available... Continue reading at PC World

[ PC World | 2014-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #play store #google account #web apps


Two jobs cut at Egmont marketing

Egmont UK is cutting two roles in its marketing team following last year’s merger of its two book businesses.   Sales, marketing and PR director Ingrid Gilmore confirmed that two employees will be made redundant, saying: “The restructure means that the marketing team will now consist of five... Continue reading at The Bookseller

[ The Bookseller | 2014-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing team #egmont uk #made redundant


Can Barnes & Noble's Black Friday 'secret weapon' reverse the chain's slumping sales?

Barnes & Noble will be offering 500,000 copies of signed works by major authors to kick off the holiday shopping season. But will it be enough? Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #black friday #secret weapon


Exhibitors Find a Buzzing Shanghai Fair and a Booming Children's Market

A bigger venue and a much expanded professional program awaited exhibitors and visitors to this year's China Shanghai International Children's Book Fair, which recently completed its second run from November 20–22. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booming children #book fair #recently completed


Kinew Named New Host of Canada Reads Competition

Wab Kinew will be the new host of the Canadian Broadcasting Corporation’s annual battle-of-the-books competition, Canada Reads, replacing Jian Ghomeshi. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-25 00:00:00 UTC ]
More news stories like this |


Digital sales hit supermarkets 'more than other book retailers'

Big publishers are likely to feel a squeeze on their supermarket sales as a result of the sector experiencing a “once in a generation change”. Two of Britain’s biggest supermarkets, Tesco and Sainsbury’s, are also big retailers of books. Both retailers reported slumps in profits in their recent... Continue reading at The Bookseller

[ The Bookseller | 2014-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book retailers #big publishers #big retailers #pretax loss


Lepucki Moves to Crown for Second Novel

The 'California' author has sold her sophomore novel, 'Woman No. 17,' to Lindsay Sagnette at Crown. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lindsay sagnette


Sales Rose 1% at Books-A-Million

Revenue at Books-A-Million rose 1.3%, to $101.2 million, compared to the third quarter last year, while the net loss stayed at $6.9 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-25 00:00:00 UTC ]
More news stories like this |


How content providers can take on piracy in emerging markets -- and win

The recent news that musicians in Europe are making more from Spotify royalties than via iTunes is a big deal for all content producers. It may be a defining moment in the ongoing competition between subscription services and pay-as-you go digital downloads in the West. The same struggle is... Continue reading at Betanews

[ Betanews | 2014-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content producers #defining moment #subscription services #digital downloads #emerging markets #make money


New Content-Driven Ad Network Partners With Time Inc. and Meredith

With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an edge on those competitors. The Austin, Texas-based marketing vendor, which has big clients such... Continue reading at AdWeek

[ AdWeek | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #provide advertisers #larger trend


Content Marketing For Book Nerds

Two book companies from different ends of the spectrum are now using magazines to promote themselves. Continue reading at Folio Magazine

[ Folio Magazine | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content marketing #book nerds


Reinventing Book Printing: New Ideas for a New Market

When PW began this series in September 2013, the book publishing industry appeared headed to a market where print and digital books would coexist. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital books


Reinventing Book Printing: Toward a Hybrid Market

Even though the physical book market is more unpredictable than ever, “print is here to stay,” declares Stuart Applebaum, spokesman for Penguin Random House. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hybrid market


What Every Tech-Savvy Marketer Should Know About the Future of Programmatic Advertising

Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too. Instead of open exchanges where low-quality advertisers compete for low-quality Web inventory, a more... Continue reading at AdWeek

[ AdWeek | 2014-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #neal mohan


Young People's Literature at the 2014 National Book Awards: A Photo Essay

On November 19, five children's and YA authors headed to Cipriani Wall Street for the 65th National Book Awards. Our photographer caught up with the authors (and their editors) who were nominated in the Young People's Literature category, and also captured the winner. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literature category #photo essay #photographer caught


Brands Are Wasting Time And Money On Facebook And Twitter, Report Says

"Stop making Facebook the center of your relationship marketing efforts," says Nate Elliott, VP and principal analyst at Forrester.Today market research firm Forrester published a report for brands titled "Social Relationship Strategies That Work."Read Full Story Continue reading at Fast Company

[ Fast Company | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wasting time #principal analyst