TIME Names New Sales, Marketing Leads | People on the Move

[caption id="attachment_170617" align="alignright" width="150"] Viktoria Degtar[/caption] Five weeks into Keith Grossman's tenure as president of Time magazine, the list of new additions to its executive ranks is getting longer. Following last month’s appointment of chief legal officer Dana Rosen, Grossman notified staffers Tuesday that Viktoria Degtar is joining the company as chief revenue officer, overseeing all sales teams starting next week. Degtar previously worked with Grossman at Bloomberg, where she spent four years, most recently based out of London as the head of sales and marketing for Europe, the Middle East and Africa. Prior to that, Degtar was the VP of sales at HuffPost. She'll remain based in London through July 2020, Grossman said, "to help build 'local' infrastructures internationally." Additionally, three new execs have been promoted or hired to lead Time's marketing team:  [caption id="attachment_170619" align="alignright" width="150"] Susanna Schorbsdorff[/caption] Chief partnerships officer Susanna Schrobsdorff is now taking on two roles: SVP of partnerships and executive editor of the magazine. Schrobsdorff has nearly 17 years of experience at Time, primarily on the editorial side and split across two different tenures. She spent eight years in the 1990s as newsdesk editor, primarily based in Europe, then rejoined as assistant managing editor in 2010 after intermittent stops at Newsweek and NBC Universal.  "In her new role, [Schrobsdorff] will... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-09-05 19:34:18 UTC ]
News tagged with: #rolling stone #consumer technology #daily newsletter #climate crisis #public health #marie claire #associate publisher

Other Publishing stories related to: 'TIME Names New Sales, Marketing Leads | People on the Move'


People on the Move | 10.23.14

Jennifer Hitzges has been named fashion director at Redbook. She was previously a celebrity stylist. Also, Petra Kobayashi has been named art director. She previously held the same role at SELF. Maura Fritz has been named editorial recruiter at Hearst Magazines. She was previously with... Continue reading at Folio Magazine

[ Folio Magazine | 2014-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #previously held #hearst magazines #deputy editor


It's Time to Take a Responsive Approach to Content Marketing

Lots of companies are grouping a few writers and designers together and proclaiming themselves "brand newsrooms," but most of the messaging that comes out of newsrooms like these feels stale and awkward. The culprit? Process. Most brands won't let a single Tweet, Facebook image, or banner ad out... Continue reading at Advertising Age

[ Advertising Age | 2014-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content producers #banner ad


In the Name of Content Marketing, Leo Burnett to Share Client Work With Huffington Post

The rise of content marketing and native advertising occasionally makes for strange bedfellows, as in a recent alliance between ad agency Leo Burnett and digital publisher The Huffington Post, which the companies plan to announce Monday.Under the agreement, HuffPost Partner Studio, the... Continue reading at Advertising Age

[ Advertising Age | 2014-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #announce monday #in-house team #produce content #ad agency


Verizon Names J. Crew Executive to New Role of Marketing Chief

Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company... Continue reading at Advertising Age

[ Advertising Age | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american express #mobile video


MoCCA Moves to Chelsea; Names First 2015 Guests

The Society of Illustrators, the organizer of MoCCA Arts Festival, the annual indie comics show, announced plans to move the show to a new venue in 2015 in addition to releasing names of the initial guest artists for 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #announced plans


People on the move 9.4.14

  NewBay Media has named John Laposky editor-in-chief of TWICE. Laposky had served as the magazine's managing editor since 1995. Continue reading at Folio Magazine

[ Folio Magazine | 2014-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newbay media #managing editor


IPC name to disappear as Time Inc rebrands magazine publisher

Home of Marie Claire, NME and Whats on TV to become Time Inc UK to provide strategic clarity Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marie claire


Time Inc. Names New Editors, Including a Former Hill Holliday and JWT Exec

Time Inc., the nation's largest magazine publisher and owner of titles like People and Time, announced another editorial shakeup Wednesday, marking its second masthead move in a week.Hunter Lewis, the executive editor at Time Inc.'s Southern Living magazine, was named editor of Cooking Light on... Continue reading at Advertising Age

[ Advertising Age | 2014-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #named editor #cooking light #verified circulation #audited media


People on the Move | 8.28.14

  Nathan Lump has rejoined Travel + Leisure as editor. He previously worked for the magazine from 2000 to 2006. He most recently worked as director of branded content at Condé Nast. Continue reading at Folio Magazine

[ Folio Magazine | 2014-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #previously worked #branded content


People on the Move | 7.24.14

  Andy Wright is now publisher at The New York Times Magazine. He was previously senior vice president of advertising at The New York Times. Continue reading at Folio Magazine

[ Folio Magazine | 2014-07-25 00:00:00 UTC ]
More news stories like this |


People on the Move | 7.10.14

  Emmis Publishing named Brian Sweany editor-in-chief of Texas Monthly. He has worked at the magazine since 1996, most recently as senior executive editor. Continue reading at Folio Magazine

[ Folio Magazine | 2014-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #texas monthly


Oceano Moves Into Ebooks, Mines Smaller Spanish Markets

Oceano, one of the largest Spanish-language publishers, has finally launched a line of ebook titles out of its Mexico subsidiary aimed at Latin America. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #finally launched #ebook titles #latin america


Mobile Marketing Startup Taps Data Firm to Measure Sales Impact

Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix... Continue reading at AdWeek

[ AdWeek | 2014-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app publishers #weather channel #big player #consumer data


Time shares drop on market debut

Shares in newly spun-off Time Inc - publisher of magazines including Time, People and Fortune - plunge 4% after being spun off from parent company Time Warner. Continue reading at BBC News

[ BBC News | 2014-06-09 00:00:00 UTC ]
More news stories like this |


People on the Move | 6.5.14

Hearst Magazine Digital Media has named Lee Sosin as senior vice president. He was formerly the vice president of strategic solutions for Yahoo!. Peter van Roden has been appointed as senior vice president of global experiences and events at the National Geographic Society. Continue reading at Folio Magazine

[ Folio Magazine | 2014-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vice president


Quercus moves US sales to Hachette

Quercus is to move it sales and distribution services in the US to Hachette Book Group (HBG).... Continue reading at The Bookseller

[ The Bookseller | 2014-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution services


DC’s 2013 Direct Market Sales Show Slippage

A look at DC Comics periodical sales trends in 2013 shows strong titles at the top buoying some weaker titles at the bottom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-15 00:00:00 UTC ]
More news stories like this |


People on the Move | 4.2.14

Time magazine has announced several staff changes to its editorial team: • Tom Weber has been promoted to executive editor. He was previously serving as assistant managing editor. Continue reading at Folio Magazine

[ Folio Magazine | 2014-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time magazine #editorial team


Polish Bookstore Chain Sale Could Reshuffle Market

Poland’s second-largest bookstore chain, Matras, is set to be sold. Potential buyers include book distributor FK Olejesiuk and a consortium of publishers, led by Prószyński. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
More news stories like this |


Ex-New York Times Writer Develops An App To Get Busy People Reading More

In Dickens's day, serialized novels were all the rage. Rooster aims to revive that trend, making it easier than ever to find good books (and the time to read them).In the age of abbrevs., sitting down to read a novel can feel like gearing up for a marathon, no matter how much you love books. The... Continue reading at Fast Company

[ Fast Company | 2014-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #love books #written word #sheer number