Time Inc. Sells Off Its Mexican Magazines to Concentrate on U.S. and U.K.

Time Inc., the owner of People, Time and Sports Illustrated, said Thursday that it had sold Grupo Editorial Expansin, Mexico's second-largest magazine publisher, to the Latin-American private equity firm Southern Cross Group.Terms of the deal were not disclosed.When Time Inc. bought Grupo in 2005 for an estimated $60 million, then-Time Inc. CEO Ann Moore called "international expansion a key element of our growth strategy." She added, "This represents an exceptional opportunity to establish Time Inc. as a major presence in the dynamic Mexican magazine market." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-06-26 00:00:00 UTC ]
News tagged with: #sports illustrated #international expansion #key element #growth strategy #major presence

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Survey: Digital Magazines Still Not a Break-Out Platform

Responses point to moderate interaction, but reader monetization and advertising still have a lot of catching up to do. The post Survey: Digital Magazines Still Not a Break-Out Platform appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-07-22 00:00:00 UTC ]
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Dunkin' Donuts Is Using 7 Social Platforms to Sell Iced Coffee to Music-Loving Millennials

Dunkin' Donuts wants to create cool musical buzz with millennials this summer to push its iced coffee products. So it's playing with enough social-media platforms to outfit a marketing septet: Spotify, Snapchat, Instagram, YouTube, Twitter, Vine, Facebook and Periscope. The initiative, called... Continue reading at AdWeek

[ AdWeek | 2015-07-21 00:00:00 UTC ]
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'We've Gone Headlong': Inside Time Inc.'s Video Strategy

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[ Editor & Publisher | 2015-07-21 00:00:00 UTC ]
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Veterans of Glenn Beck’s The Blaze Launch Digital Magazine

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[ Editor & Publisher | 2015-07-20 00:00:00 UTC ]
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Go Set a Watchman sells over 1m copies in the US and Canada

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[ The Guardian | 2015-07-20 00:00:00 UTC ]
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National Journal Magazine to Cease Publication By Year’s End

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[ Folio Magazine | 2015-07-17 00:00:00 UTC ]
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Brands Start Hosting Real-Time Video Chats on Facebook

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[ AdWeek | 2015-07-17 00:00:00 UTC ]
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Tampa Bay Times Publishing Company Not Out of the Woods Regarding Finances

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[ Editor & Publisher | 2015-07-14 00:00:00 UTC ]
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Download: 2015 Global Publishing Magazine and FBF Preview Guide

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[ Publishing Perspectives | 2015-07-14 00:00:00 UTC ]
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Times Defends Excluding Ted Cruz Book From Best-Seller List: 'We Are Confident'

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[ Advertising Age | 2015-07-14 00:00:00 UTC ]
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[ Folio Magazine | 2015-07-10 00:00:00 UTC ]
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[ Advertising Age | 2015-07-09 00:00:00 UTC ]
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Magazine M&A Moves In Two Directions

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[ Folio Magazine | 2015-07-08 00:00:00 UTC ]
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[ The Guardian | 2015-07-08 00:00:00 UTC ]
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[ Folio Magazine | 2015-07-07 00:00:00 UTC ]
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[ Publishing Perspectives | 2015-07-02 00:00:00 UTC ]
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[ Digiday | 2015-07-02 00:00:00 UTC ]
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[ Publishers Weekly | 2015-07-02 00:00:00 UTC ]
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[ Folio Magazine | 2015-07-01 00:00:00 UTC ]
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[ Folio Magazine | 2015-07-01 00:00:00 UTC ]
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