Time Inc’s new beauty site is an e-commerce and data play

Time Inc. has launched a personalized beauty service, Powder, serving up recommended products and articles to users for Time Inc. This means it can re-target Powder users across its beauty portfolio, including titles like Marie Claire, InStyle and Look. L'Oreal is the only brand partner on board at launch. Powder offers several new revenue streams for the publisher looking to safeguard against losses -- promoted products, native content, events, affiliate e-commerce and also selling beauty boxes. The post Time Inc’s new beauty site is an e-commerce and data play appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-02-03 00:00:00 UTC ]
News tagged with: #including titles #marie claire #revenue streams #native content

Other Publishing stories related to: 'Time Inc’s new beauty site is an e-commerce and data play'

Buyers are circling Tronc after split with flagship L.A. Times

Tronc, the newly slimmed-down newspaper publisher, could get even slimmer.After completing the sale of the Los Angeles Times to billionaire Patrick Soon-Shiong, the Chicago-based company must now decide whether to forge ahead in the news business without its crown jewel or unload more, perhaps... Continue reading at Advertising Age

[ Advertising Age | 2018-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news business #struggling industry

Brazil and the Russian city it will play in are both seeking a comeback

The Brazilian national team has a lot in common with Samara, the sprawling city of 1.2 million where the Brazilians will play in the second round of the World Cup on Monday. Both the team and the city were once great, but now find themselves trying to rekindle past glories. Brazil won two World... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world cup

How commerce publishers cozy up to direct-to-consumer brands

As direct-to-consumer brands wean themselves off of Facebook ads, commerce-focused publishers are stepping in to get their business. The post How commerce publishers cozy up to direct-to-consumer brands appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #direct-to-consumer brands #facebook ads #commerce-focused publishers

Facebook quiz app maker exposed data on over 120 million users

While Facebook tries to close the book on its Cambridge Analytica scandal, it's still dealing with many more. The FTC is conducting a non-public probe into the company's behavior around privacy data, the EU's stricter laws are making it hard for the... Continue reading at Engadget

[ Engadget | 2018-06-29 00:00:00 UTC ]
More news stories like this |

O’Sullivan moves to Picador for The Sleeping Beauties

Award-winning science author and neurologist Suzanne O’Sullivan will move to Picador from Penguin Random House after her “waking coma” book was snapped up at auction. Continue reading at The Bookseller

[ The Bookseller | 2018-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sleeping beauties

How France’s top Facebook publisher Chefclub is growing commerce

“We’d rather keep ad-free content that promotes Chefclub products at the end rather than inserting the content with a Facebook ad. That’s much healthier.” The post How France’s top Facebook publisher Chefclub is growing commerce appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad-free content

ALA 2018: In ‘Turbulent’ Times, Doris Kearns Goodwin Offers a Ray of Hope

The award-winning historian, whose new book, 'Leadership: In Turbulent Times' will be published this fall, told librarians that America has faced and overcome great struggles in our past. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #turbulent times #told librarians

The Time Arthur Conan Doyle Helped Solve a Real Murder Case

Inside one of the most sensational crimes of the 20th century—and how Arthur Conan Doyle helped solve it. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #20th century—

O Mag Taps Arianna Davis as Digital Director of New Site | People on the Move

[caption id="attachment_126791" align="alignright" width="150"] Arianna Davis[/caption] Arianna Davis was appointed as digital director of O, The Oprah Magazine’s latest venture, OprahMag.com, a new website set to launch this fall. While existing as a stand-alone site, OprahMag.com has the same... Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business insider #extensive background

Veteran journalist Norman Pearlstine named executive editor of the Los Angeles Times

Norman Pearlstine, who has spent 50 years in journalism helping shape some of the nation’s most prominent publications — including Time Inc. magazines, Bloomberg News, Forbes and the Wall Street Journal — on Monday was named executive editor of the Los Angeles Times. It was the first major move... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #norman pearlstine #bloomberg news #major move

What is it like being a first-time novelist today? – books podcast

In some ways, it has never been easier to become an author – but in others, it has never been harder. While self-publishing, blogging and crowdfunding have opened up opportunities, there are also unprecedented financial pressures that determine who can and can’t afford to write, with books... Continue reading at The Guardian

[ The Guardian | 2018-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book today #books podcast #preti taneja #debut writers

Dispatches From IMAG: Print, Data and the Power of Brand Offer Hope to the Indies

[caption id="attachment_126697" align="alignright" width="290"] Hayley Romer, The Atlantic's CRO and Publisher[/caption] Optimism reverberated through the Petite Ballroom in Boston’s Taj Hotel last week at the MPA’s 2018 IMAG conference, and it was palpable. This was my first time attending the... Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reach audiences #increase revenue

Facebook, New York Times Execs Get Into Heated Debate Over Ad Policy

Campbell Brown, head of global news partnerships at Facebook, said publishers have "welcomed" the company's approach to including them in their political ads policy. Mark Thompson, CEO of The New York Times, called bullshit. Brown and Thompson were discussing the findings in the 2018 Reuters... Continue reading at AdWeek

[ AdWeek | 2018-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #campbell brown #mark thompson #heated debate #ad policy

AT&T completes purchase of Time Warner, ushering in new era for Warner Bros., CNN and HBO

Time Warner Inc. is no more. Late Thursday, AT&T Inc. announced that it completed its $85-billion acquisition of Time Warner Inc., just two days after a federal judge in Washington gave the deal the green light. AT&T wasted little time consolidating its hard-fought prize — a blockbuster... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time warner #warner bros #federal judge #green light

Perminder Mann gets Wikipedia entry to help close site's 'gender page gap'

Bonnier Publishing c.e.o. Perminder Mann is being given a Wikipedia entry as part of a drive to close Wikipedia's "gender page gap" through a series of "edit-a-thons" organised by the platform with Bloomberg as part of a programme from London mayor Sadiq Khan during London Tech Week. Continue reading at The Bookseller

[ The Bookseller | 2018-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #perminder mann #bonnier publishing

Community Writing Sites Draw Hollywood Attention

In their search for material, producers are forging new relationships with online platforms. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online platforms

Lawrence Ferlinghetti's 'experimental' new book due in time for 100th birthday

Blending autobiography, literary criticism poetry and philosophy, Little Boy will be published in March 2019, the author’s centenaryThe 99-year-old poet Lawrence Ferlinghetti, one of the last surviving members of the Beat generation, has sold an “experimental” new novel to a major American... Continue reading at The Guardian

[ The Guardian | 2018-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lawrence ferlinghetti #100th birthday #beat generation #world war

Political advertising online to be reformed, says UK data regulator

Twitter and Facebook told they will be held more responsible for the content they publishBritain’s chief data regulator has said the online political advertising industry will be forced to reform for good as a result of the Cambridge Analytica scandal.Elizabeth Denham, the head of the... Continue reading at The Guardian

[ The Guardian | 2018-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook told #elizabeth denham #personal data #political purposes