Time Inc’s new beauty site is an e-commerce and data play

Time Inc. has launched a personalized beauty service, Powder, serving up recommended products and articles to users for Time Inc. This means it can re-target Powder users across its beauty portfolio, including titles like Marie Claire, InStyle and Look. L'Oreal is the only brand partner on board at launch. Powder offers several new revenue streams for the publisher looking to safeguard against losses -- promoted products, native content, events, affiliate e-commerce and also selling beauty boxes. The post Time Inc’s new beauty site is an e-commerce and data play appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-02-03 00:00:00 UTC ]
News tagged with: #including titles #marie claire #revenue streams #native content

Other Publishing stories related to: 'Time Inc’s new beauty site is an e-commerce and data play'


Financial Times Thumbs Nose at Apple with Web App

Just as mainstream publishers are hitching their digital futures to Apple with a deal to sell subscriptions through the company's new Newsstand, one major publisher is saying, in effect, who needs it? On Tuesday, the Financial Times launched FT Web App, a browser-based app for tablets, which is... Continue reading at AdWeek

[ AdWeek | 2011-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stronger position #follow suit #digital business


Desmond in talks to sell US OK! to Time Warner

Richard Desmond is in talks with US media giant Time Warner about the possible sale of the US edition of celebrity OK! magazine, sources have confirmed. Continue reading at Media Week

[ Media Week | 2011-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #richard desmond #time warner


Data Shot: Bonnier Led Ad Page Growth Among Six Major Publishers in 1Q

Bonnier showed the biggest jump in ad pages (up 19 percent) while Meredith showed the largest drop in ad pages (down 10 percent) among six major publishers in the first quarter of 2011, according to data from MagazineRadar. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data shot #major publishers #ad pages


Metamarkets Raises $6 Million To Help Big Web Publishers Corral Big Data

A ad tech startup that promises to help Web publishers make sense of all the data their ad sales generate. Continue reading at AllThingsD

[ AllThingsD | 2011-05-31 00:00:00 UTC ]
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Zmags Introduces E-Commerce Platform CommercePro

Since the explosion of social media sites and web-capable smartphones and tablets, companies are ready to bring their content digital and engage with customers where they spend the most time - online. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-26 00:00:00 UTC ]
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Digital in the Black for First Time at Future

Future plc, the U.K.-based enthusiast publisher with a U.S operation in San Francisco, released half-year results for its fiscal 2011 and digital has become the star performer. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #future plc


Publishers Fight to Control Consumer Data They Barely Use

The sticking point in publishers’ negotiations with Apple to sell magazines on the iPad was over who would control the customer data. Publishers said they needed it to renew and cross-sell buyers of their digital content. Apple didn’t want to give it up. But the big irony in all this back and... Continue reading at AdWeek

[ AdWeek | 2011-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer data #eddy cue #publishing executive #mens health


Beautiful Books launches summer campaign

Written By: Charlotte Williams Publication Date: Tue, 24/05/2011 - 08:46 Beautiful Books has launched its own summer reading campaign, providing POS material and an extra 5% off the selected titles ordered by independent bookshops. The four titles being promoted through the Go Against the... Continue reading at The Bookseller

[ The Bookseller | 2011-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookshops #debut authors #clockwork apple


Three Reasons To Buy The New York Times

Is the time ripe to place a bet on a brighter and profitable future for the grand dame of the publishing world? Continue reading at Editor & Publisher

[ Editor & Publisher | 2011-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing world


Isle of Mull indie closes doors for last time

Written By: Lisa Campbell Publication Date: Wed, 18/05/2011 - 07:45 An independent bookshop on the remote Scottish Isle of Mull has closed its doors after 40 years. Coffee and Books in Dervaig, on the Isle of Mull, part of the Inner Hebrides, closed last Friday (13th May) after its owner David... Continue reading at The Bookseller

[ The Bookseller | 2011-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookshop


Report: 40 Percent of App Users Opt To Share Data With Publishers

Apple's attempts at limiting publisher requests for consumer data and the conversion of first-time downloads into regular users have been two of the larger stumbling blocks for magazine publishers building a business around apps. A new report from digital publishing vendor Yudu Media suggests... Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #share data #consumer data #regular users


The New York Times Sees Page Views Fall 24 percent from March to April

The New York Times may be starting to experience the price of their paywall, as page views for The New York Times Online fell 24.4 percent in April from March numbers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-12 00:00:00 UTC ]
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Publishers Make a Plan: A ‘One Stop’ Book Site

In starting Bookish.com, Simon & Schuster, Penguin Group USA and Hachette Book Group hope to provide one-stop shopping for books and information about authors. Continue reading at The New York Times

[ The New York Times | 2011-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers make #simon schuster


Book Publishers, AOL To Launch New Book Recommendation Site [MediaMemo]

Three big publishers and AOL are set to launch Bookish, a "new digital platform for readers". Hachette Book Group, Penguin Group, and CBS' Simon & Schuster are backing the new site, which is supposed to launch this summer; AOL will promote the property and handle ad sales. A press release... Continue reading at AllThingsD

[ AllThingsD | 2011-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishers #big publishers #digital platform #penguin group #simon schuster


Time Warner Inc. Sees Overall Revenues Rise Six Percent from Q1 2010 to Q1 2011

Time Warner Inc. has released their 2011 first quarter results, with the period ending on March 31, 2011. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time warner #quarter results


Time Inc secures print subscribers free iPad access

Time Inc, the owner of magazine publisher IPC, has agreed a deal with Apple that lets subscribers to its print magazines access their iPad editions for free, according to reports. Continue reading at Media Week

[ Media Week | 2011-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipad editions


E-Commerce News: New York Magazine To Launch Curated Deals Newsletter in May

Joining the line of publishers who are entering the e-commerce space is New York magazine and NY.com; they’ve announced a New York City-specific online deals program that is set to launch in May. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york magazine


Time Inc. in iPad Deal With Apple [Voices]

Time Inc., the country's largest magazine publisher, has reached a deal with Apple Inc. to make all its iPad editions free for print subscribers, marking a break in the impasse between publishers and Apple and lending support to Time's contention that it's business-as-usual after the ouster of... Continue reading at AllThingsD

[ AllThingsD | 2011-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print subscribers


Lovereading adds iBooks to site

Written By: Jenny Roper Publication Date: Wed, 27/04/2011 - 15:25 Book recommendation website Lovereading.co.uk has added Apple's iBooks to its ebook recommendations section. As well as pointing readers in the direction of ePub and Kindle formats, Lovereading.co.uk will now feature an... Continue reading at The Bookseller

[ The Bookseller | 2011-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial team


W H Smith to open in 50 new UK sites

Written By: Lisa Campbell Publication Date: Thu, 21/04/2011 - 15:43 W H Smith plans to open 50 stores in specially identified UK catchment areas over the next six years, with a "pragmatic" international expansion programme also planned. The high street retailer has bought 22 former British... Continue reading at The Bookseller

[ The Bookseller | 2011-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company plans #company revealed