Time Inc. is trying to win over millennial women

Time Inc. has had a string of acquisitions and launches aimed at young women over the past year, from HelloGiggles to homegrown startups Mimi and Motto. Like the publishing giant itself, the Gen Y strategy reflects the awareness that young people aren’t all alike. So each site targets audiences based on their interests rather than just their age group. "Time Inc. does not look at millennials as monolithic," said Deborah Marquardt, general manager of the Time Inc. Style Network. The post Time Inc. is trying to win over millennial women appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-02-29 00:00:00 UTC ]

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The precarious state of local news giants

Even compared to this year’s other brutal weeks for American journalism, the past seven days have been particularly turbulent. Last Wednesday, the publishing giant McClatchy reported severe liquidity problems along with its third-quarter results; its share price has since collapsed from $2.28 to... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2019-11-20 13:10:34 UTC ]
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Media Execs Talk New Revenue Streams and Building on Loyal Audiences at the Folio: Show

Day two of the Folio: Show opened with another panel of industry veterans sharing insights on leveraging content for revenue, moderated by Christa Carone, president of Group Nine Media.  Eric Schurenberg, CEO of Mansueto Ventures, the parent company of Inc. and Fast Company, shared intel on how... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-31 21:34:33 UTC ]
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At Le Monde, journalists win a battle for editorial independence

In recent months, a shareholder battle has roiled Le Monde, which is effectively France’s paper of record. In October 2018, staff and readers, representatives of whom own 25 percent of its parent company, lashed out after one of Le Monde’s shareholders furtively sold a chunk of his stake to a... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2019-10-08 12:07:56 UTC ]
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Cassell bags influencer Given's 'accessible leap into feminism'

Cassell has bagged the debut book from Cosmopolitan Influencer of the Year 2019, Florence Given, billed as "the only book for young women trying to determine feminism on their terms". Continue reading at The Bookseller

[ The Bookseller | 2019-09-26 00:17:22 UTC ]
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Four More Execs Depart SourceMedia in Latest Restructuring

The shakeup continues at SourceMedia. Chief content officer David Longobardi is out after 11 years in the role and 15 with the company as it prepares to reveal a series of new additions to its executive team, Folio: has learned. The lone holdover on a five-person C-suite that has now entirely... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-22 18:08:05 UTC ]
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An American Bookseller's Summer in Rome

John Francisconi, the general manager of Bank Square Books in Mystic, Conn., is finishing up a three-week residency at Otherwise Bookshop in Rome and reflects on the experience for PW. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-02 04:00:00 UTC ]
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New ABA Board President Has a Full Agenda

Jamie Fiocco, owner and general manager of Flyleaf Books in Chapel Hill, N.C., is prepared to expand the focus of the American Booksellers Association as its new president. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-26 04:00:00 UTC ]
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Pampers’ new smart diapers give parents smartphone pee alerts: Marketer’s Brief

Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. Internet of things, meet the baby’s bottom: Parents too busy looking at their smartphones to pay attention to... Continue reading at Advertising Age

[ Advertising Age | 2019-07-24 20:54:06 UTC ]
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The New York Times would like to have a private word with you

Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition. A private word: Back in April, The New York Times announced the launch of... Continue reading at Advertising Age

[ Advertising Age | 2019-07-17 18:51:36 UTC ]
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Inaugural NYT Food Festival is a go, with backing from Mastercard, Uber Eats, Bulleit and more

Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition. Food for thought: Back in April, The New York Times announced that it would be... Continue reading at Advertising Age

[ Advertising Age | 2019-07-11 19:24:56 UTC ]
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LiveRamp inks deal to acquire Data Plus Math

LiveRamp has agreed to acquire Boston-based Data Plus Math for $150 million, a move the company says will allow marketers to measure TV ad effectiveness across linear and advanced TV. LiveRamp provides brands the ability to match their first-party data to platforms such as Pinterest, for... Continue reading at Advertising Age

[ Advertising Age | 2019-06-24 15:34:50 UTC ]
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Small media company to run Sports Illustrated for new owner

The company that recently bought has found someone to run it: a small media company called Maven. Authentic Brands Group bought Sports Illustrated from publishing giant But in a filing Monday,... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2019-06-18 15:21:07 UTC ]
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Ex-'Hearthstone' Designers Are Working on a New Marvel Game

Plus unfortunate controversy in the competitive 'Overwatch' scene, a publishing giant goes on the market, and more gaming news. Continue reading at Wired

[ Wired | 2019-01-04 00:00:00 UTC ]
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At Peter Mayer’s Memorial Service: Appreciation for a Publishing Giant

The late Peter Mayer is remembered as the man who made the Penguin Group 'the world’s most admired and successful publishing company.' The post At Peter Mayer’s Memorial Service: Appreciation for a Publishing Giant appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-12-07 00:00:00 UTC ]
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Facebook gets CNN to bring Anderson Cooper to its new media venture

Anderson Cooper is bringing a version of his CNN show to Facebook, joining Shepard Smith of Fox News as the two main media stars tapped to join the social network's fledgling news platform.On Wednesday, Facebook announced an initial lineup of seven news programs produced by networks and digital... Continue reading at Advertising Age

[ Advertising Age | 2018-06-06 00:00:00 UTC ]
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More paywalls are ‘highly likely’: A Digiday+ Slack town hall with Conde Nast’s Fred Santarpia

Fred Santarpia, Conde Nast's chief digital officer, discussed the publishing giant's paywall strategy, e-commerce plans and more. The post More paywalls are ‘highly likely’: A Digiday+ Slack town hall with Conde Nast’s Fred Santarpia appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-02 00:00:00 UTC ]
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Pearson sells slice of Penguin for $1bn

The beleaguered FTSE 100 firm strengthens balance sheet by selling a 22% stake to Bertelsmann in deal valuing the publishing giant at $3.55bn Pearson has sold a 22% stake in Penguin Random House, the world’s biggest publisher, with titles ranging from Fifty Shades of Grey, Jamie Oliver and The... Continue reading at The Guardian

[ The Guardian | 2017-07-11 00:00:00 UTC ]
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Milo Yiannopoulos sues former publisher for $10m

Rightwing provocateur seeks damages from Simon & Schuster after it dropped memoir Dangerous over contentious remarks – but imprint says suit is ‘without merit’A $10m (£7.7m) lawsuit announced by far-right provocateur Milo Yiannopoulos has been dismissed by his former publisher as... Continue reading at The Guardian

[ The Guardian | 2017-07-10 00:00:00 UTC ]
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Cosmopolitan's New Editor Is Bringing Her Health and Digital Know-How to Hearst

Specs Who Michele Promaulayko  Current gig Editor in chief of Cosmopolitan and editorial director of Seventeen Previous gig Editor in chief, Yahoo Health Twitter @michprom Age 46 Adweek: Right around the time that you were named editor of Cosmopolitan, E! began filming a docuseries about... Continue reading at AdWeek

[ AdWeek | 2017-01-18 00:00:00 UTC ]
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