Time Inc. is trying to win over millennial women

Time Inc. has had a string of acquisitions and launches aimed at young women over the past year, from HelloGiggles to homegrown startups Mimi and Motto. Like the publishing giant itself, the Gen Y strategy reflects the awareness that young people aren’t all alike. So each site targets audiences based on their interests rather than just their age group. "Time Inc. does not look at millennials as monolithic," said Deborah Marquardt, general manager of the Time Inc. Style Network. The post Time Inc. is trying to win over millennial women appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-02-29 00:00:00 UTC ]

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IAB Explores Its Options to Fight Ad Blockers, Including Lawsuits

As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry's more prominent organizing bodies.A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive... Continue reading at Advertising Age

[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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As the Mobile Messaging War Heats Up, Kik Tries to Win Over Marketers With GIFs

Twentieth Century Fox wants to talk to teens the way that they do with their friends, so it's using GIFs to chat with them on mobile messaging app Kik. The film studio and agency Trailer Park are launching a campaign today for the sci-fi flick Maze Runner: The Scorch Trials, the sequel to... Continue reading at AdWeek

[ AdWeek | 2015-08-06 00:00:00 UTC ]
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Two Roads snaps up Volpe self-published memoir

Two Roads has acquired an originally self-published memoir by the general manager of Opera Holland Park. Michael Volpe’s Noisy at the Wrong Times was chosen by The Bookseller’s Caroline Sanderson as an Independent Author pick in April, and was named by the Sunday Times as one of its “100... Continue reading at The Bookseller

[ The Bookseller | 2015-07-21 00:00:00 UTC ]
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BEA 2015: Checking HerCampus

Young women about to enter college will be glad to have one more item to pack: "The Her Campus Guide to College Life: How to Manage Relationships, Stay Safe and Healthy, Handle Stress, and Have the Best Years of Your Life." Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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Watch the Digiday Publishing Summit live

The Digiday Publishing Summit will stream live today from Vail, Colorado, starting at 6:30 p.m. EST. Sessions will cover how publishers adapt to technological change. Today's sessions focus in particular on the shift to mobile. Neil Vogel, CEO of About.com, will speak to how it is making mobile... Continue reading at Digiday

[ Digiday | 2015-03-26 00:00:00 UTC ]
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Obituary: Charlie Hart, Kensington General Manager, 62

Charlie Hart, general manager at Kensington Publishing Corp., died suddenly on March 4 at the age of 62. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-10 00:00:00 UTC ]
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Children's socioeconomic status 'affects digital reading preference'

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[ The Bookseller | 2014-12-01 00:00:00 UTC ]
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Condé Nast pays interns $5.8m to settle low-pay lawsuit

Publishing giant to pay more than 7,000 interns between $700 and $1,900 after lawsuit said some had been paid less than a dollar an hourTell us: how did you get by when working an unpaid internship? Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-11-15 00:00:00 UTC ]
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Canon’s New Camera Ads Focus on People, Not Products

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[ AdWeek | 2014-10-07 00:00:00 UTC ]
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Should You Freeze Your Eggs?

The cocktail party at the trendy Crosby Street Hotel in SoHo could have been a networking event for a hip New York investment bank or publishing house—a swarm of young women in their late 20s and 30s, mostly in business attire. But the attendees weren’t thinking about their careers. They were... Continue reading at Slate

[ Slate | 2014-10-01 00:00:00 UTC ]
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Inkshares Looks to Marry The Old with the New

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[ Publishers Weekly | 2014-08-15 00:00:00 UTC ]
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Conde Nast Puts Epicurious.com Under Bon Appetit Control

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[ Advertising Age | 2014-08-11 00:00:00 UTC ]
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Lellos to Head Klutz

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[ Publishers Weekly | 2014-06-12 00:00:00 UTC ]
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Time Inc. Announces Board of Directors

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[ Folio Magazine | 2014-04-25 00:00:00 UTC ]
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Panoramic Publishing/Laker Newspaper Sold on Lake Winnipesaukee

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[ Editor & Publisher | 2014-01-30 00:00:00 UTC ]
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Promotion for Sion Hamilton at Foyles

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[ The Bookseller | 2013-09-02 00:00:00 UTC ]
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People On The Move | 6.27.13

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[ Folio Magazine | 2013-06-28 00:00:00 UTC ]
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