Time Inc. is trying to win over millennial women

Time Inc. has had a string of acquisitions and launches aimed at young women over the past year, from HelloGiggles to homegrown startups Mimi and Motto. Like the publishing giant itself, the Gen Y strategy reflects the awareness that young people aren’t all alike. So each site targets audiences based on their interests rather than just their age group. "Time Inc. does not look at millennials as monolithic," said Deborah Marquardt, general manager of the Time Inc. Style Network. The post Time Inc. is trying to win over millennial women appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-02-29 00:00:00 UTC ]
News tagged with: #young women #publishing giant #age group #general manager

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Time Warner Dumps Time Inc., and Wall Street Loves It

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[ AllThingsD | 2013-02-15 00:00:00 UTC ]
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Time Warner in talks to sell part of Time Inc.

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[ Crains New York | 2013-02-14 00:00:00 UTC ]
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Time Warner Put the "For Sale" Sign on Time Inc. Last Fall

Jeff Bewkes and company used to insist they wanted to hang on to their magazine business. They stopped saying that in September. Continue reading at AllThingsD

[ AllThingsD | 2013-02-14 00:00:00 UTC ]
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Barnes & Noble and Microsoft: A Win-Win?

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[ Publishers Weekly | 2012-05-04 00:00:00 UTC ]
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Media Decoder Blog: Time Warner Picks New Head for Time Inc. Magazine Unit

The selection of Laura Lang, the head of the digital ad agency Digitas, would add online expertise to the country’s largest magazine publisher. Continue reading at The New York Times

[ The New York Times | 2011-11-30 00:00:00 UTC ]
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L.A. author Percival Everett wins National Book Award for retelling of 'Huck Finn'

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[ Los Angeles Times | 2024-11-21 21:14:19 UTC ]
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Percival Everett, Author of ‘James,’ Wins National Book Award for Fiction

Jason De León received the nonfiction award for “Soldiers and Kings: Survival and Hope in the World of Human Smuggling.” Continue reading at The New York Times

[ The New York Times | 2024-11-21 03:36:15 UTC ]
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Samantha Harvey’s Booker-winning Orbital tops UK bestseller list

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[ The Guardian | 2024-11-20 15:01:38 UTC ]
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[ Publishers Weekly | 2024-11-20 05:00:00 UTC ]
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[ Literrary Hub | 2024-11-19 22:15:16 UTC ]
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[ The Guardian | 2024-11-19 11:16:40 UTC ]
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[ The New York Times | 2024-11-17 10:00:52 UTC ]
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[ Book Riot | 2024-11-01 11:00:00 UTC ]
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[ The Guardian | 2024-10-25 14:00:08 UTC ]
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[ Publishing Perspectives | 2024-10-24 20:18:40 UTC ]
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[ Publishing Perspectives | 2024-10-23 14:00:14 UTC ]
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Cherie Dimaline Wins NSK Neustadt Prize for Children’s and Young Adult Literature

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[ World Literature Today | 2024-10-22 22:01:04 UTC ]
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[ The Guardian | 2024-10-22 04:53:35 UTC ]
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