Time Inc. Is in Talks to Buy Jane Pratt's Millennial-Focused xoJane

Time Inc. is close to acquiring Jane Pratt's xoJane and xoVain sites for an undisclosed sum as it looks to increase its content targeting millennial women, sources tell Adweek. The New York publisher is interested in buying Pratt's two sites to build up its focus on digital-only brands, which already include homes-focused website The Snug and beauty-oriented Mimi. Most recently, Time Inc. launched The Drive, an automotive site for guys under 35. A Time Inc. spokesman said the company does not comment about speculative acquisitions. With xoJane and xoVain, Time Inc. appears to be making a push for millennial women. According to comScore, xoJane had 2.5 million unique visitors in September, up from 1.1 million in September 2014. Sister site xoVain clocked in 958,000 viewers in September. per comScore. xoVain launched in March 2013, but did not meet comScore's minimum traffic numbers to be tracked year-over-year. Pratt—the sites' co-founder and editor-in-chief—has been looking for a buyer for several months, since its previous owner, Say Media, sold off its editorial properties in February to focus on selling publishers advertising-technology software and online publishing platforms. At that time, Say Media vp of brand development and global marketing Michelle Panzer told Adweek: "Owning online publications can certainly be profitable. .. For us, it was too difficult to build both businesses. There are a lot of media companies that are learning this quickly. Media... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-17 00:00:00 UTC ]
News tagged with: #millennial women #editorial properties #brand development #traditional publishers #news online #undisclosed price

Other Publishing stories related to: 'Time Inc. Is in Talks to Buy Jane Pratt's Millennial-Focused xoJane'

Patricia Engel’s ‘Infinite Country’ focuses on the psychological pain of a family split apart

At its best, Engel’s novel interrogates the idea of American exceptionalism through the story of a Colombian couple and their three children. Continue reading at The Washington Post

[ The Washington Post | 2021-03-03 13:00:00 UTC ]
More news stories like this | News stories tagged with: #patricia engel #infinite country #american exceptionalism

Isabel Wilkerson, Jacob Soboroff, Akwaeke Emezi among L.A. Times Book Prize finalists

The awards recognize outstanding literary achievements in 12 categories, including the Ray Bradbury Prize for Science Fiction, with winners to be announced April 16. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-03-02 15:00:14 UTC ]
More news stories like this | News stories tagged with: #isabel wilkerson #akwaeke emezi #science fiction #times book

The time is right to cancel Dr. Seuss’s racist books

Anyone shocked by the cancellation of six Dr. Seuss books hasn’t been paying attention. Continue reading at The Washington Post

[ The Washington Post | 2021-03-02 06:26:28 UTC ]
More news stories like this | News stories tagged with: #paying attention #dr. seuss

Roku Buys Nielsen’s Advanced Video Advertising Business, Accelerating DAI Capabilities

Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek

[ AdWeek | 2021-03-01 21:30:00 UTC ]
More news stories like this | News stories tagged with: #connected tv #popular platform #landmark deal #strategic alliance #measurement company #nielsen

Your Ultimate Guide on Where to Buy Ebooks

Confused about where to buy ebooks without breaking the bank? Here's your ultimate guide to finding discounts and sales for your next read. Continue reading at Book Riot

[ Book Riot | 2021-03-01 11:35:00 UTC ]
More news stories like this | News stories tagged with: #ultimate guide #buy ebooks #ebooks

The Boy Who Talked to Dogs: a story of trauma brought to the stage with honesty and grace

This new play based on Martin McKenna’s memoir tells a difficult story with theatrical skill and artistic heart. Continue reading at The Conversation

[ The Conversation | 2021-03-01 05:56:16 UTC ]
More news stories like this | News stories tagged with: #play based #memoir tells #memoir

The Challenge of Writing Humor in Dark Times

Writing duo Whitney Phillips and Ryan M. Milner negotiate how funny writing should be in an unfunny time. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-26 05:00:00 UTC ]
More news stories like this | News stories tagged with: #dark times #funny writing

According to data, Black and Latinx Millennials are keeping the book industry alive.

Surprisingly, despite the heavy toll taken by the COVID-19 pandemic on brick and mortar bookstores (especially independent brick and mortar bookstores) nationwide, US book sales actually increased by 8 percent in 2020. What demographic is responsible for keeping the industry alive and thriving... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-23 19:04:39 UTC ]
More news stories like this | News stories tagged with: #covid-19 pandemic #book sales #book industry

Let’s talk about ‘Starship Troopers’ and other science fiction and fantasy novels that wowed us on screen

Many of our favorite books are better as films. Other times, it’s better to stick with the book. Continue reading at The Washington Post

[ The Washington Post | 2021-02-23 17:17:00 UTC ]
More news stories like this | News stories tagged with: #fantasy novels #science fiction

Shortlist for Jane Grigson Trust Award revealed

Kitty and Alex Tait, Claire Finney and Gurdeep Loyal have made the shortlist for the Jane Grigson Trust Award 2021. Continue reading at The Bookseller

[ The Bookseller | 2021-02-22 08:46:30 UTC ]
More news stories like this |

A library staffer has been fired for burning Trump and Ann Coulter books in his free time.

Cameron Williams, a former staffer at Chattanooga Public Library and a local Black Lives Matter activist, has been fired from his library job three months after being accused of “improperly” burning books written by Donald Trump and Ann Coulter. In December, as the Chattanooga Times Free Press... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-17 17:26:28 UTC ]
More news stories like this | News stories tagged with: #free time #books written

Quarto refinances to 'focus on growth'

Quarto has signed a new $20m bank facility, as well as extending $13m in loans it received in 2018 and getting a new $10m loan. Continue reading at The Bookseller

[ The Bookseller | 2021-02-16 21:21:58 UTC ]
More news stories like this | News stories tagged with: #quarto

Arrow buys second from Cousens

Cornerstone imprint Arrow has acquired Sophie Cousens' second novel Just Haven’t Met You Yet, a "high-concept love story" about a hopeless romantic. Continue reading at The Bookseller

[ The Bookseller | 2021-02-15 16:40:25 UTC ]
More news stories like this |

‘Remarkable Adaptability’: Children’s Publishing in the Time of Covid

With 2021 well underway, Publishers Weekly spoke with the heads of several children’s publishing divisions to see how the industry weathered the storm of last year, and to discuss what comes next in the midst of persistent uncertainty. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-12 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing divisions #publishers weekly

Time to detox

One issue that causes the most stress for many employees, including those in the publishing industry, is the dread of simply arriving at work. Far too many people know they will face a negative atmosphere the moment they walk (or rather Zoom) into their workspace. The job we are employed to do... Continue reading at The Bookseller

[ The Bookseller | 2021-02-09 15:02:23 UTC ]
More news stories like this | News stories tagged with: #publishing industry

Joan Didion’s ‘Let Me Tell You What I Mean’ shows a writer ahead of her time

Didion’s writing has often revealed what was previously hidden, parsed what was unconscious. Continue reading at The Washington Post

[ The Washington Post | 2021-02-09 13:00:00 UTC ]
More news stories like this | News stories tagged with: #joan didion

A Memoir About Queer Identity, Told One Gay Bar at a Time

In his new memoir, “Gay Bar,” Jeremy Atherton Lin documents his personal history and the history of queer identity by exploring gay bars around the world. Continue reading at The New York Times

[ The New York Times | 2021-02-09 10:00:09 UTC ]
More news stories like this | News stories tagged with: #personal history #queer identity #memoir

Read the American short stories George Saunders thinks will stand the test of time.

There’s so much contemporary fiction released every day, it’s hard to keep track—and it’s hard to know which works will still be remembered in a year and which will slip into obscurity. Luckily, we have George Saunders to guide us. In an interview with Los Angeles Review of Books, Saunders was... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-05 16:37:34 UTC ]
More news stories like this | News stories tagged with: #george saunders #short stories