Time Inc. Is in Talks to Buy Jane Pratt's Millennial-Focused xoJane

Time Inc. is close to acquiring Jane Pratt's xoJane and xoVain sites for an undisclosed sum as it looks to increase its content targeting millennial women, sources tell Adweek. The New York publisher is interested in buying Pratt's two sites to build up its focus on digital-only brands, which already include homes-focused website The Snug and beauty-oriented Mimi. Most recently, Time Inc. launched The Drive, an automotive site for guys under 35. A Time Inc. spokesman said the company does not comment about speculative acquisitions. With xoJane and xoVain, Time Inc. appears to be making a push for millennial women. According to comScore, xoJane had 2.5 million unique visitors in September, up from 1.1 million in September 2014. Sister site xoVain clocked in 958,000 viewers in September. per comScore. xoVain launched in March 2013, but did not meet comScore's minimum traffic numbers to be tracked year-over-year. Pratt—the sites' co-founder and editor-in-chief—has been looking for a buyer for several months, since its previous owner, Say Media, sold off its editorial properties in February to focus on selling publishers advertising-technology software and online publishing platforms. At that time, Say Media vp of brand development and global marketing Michelle Panzer told Adweek: "Owning online publications can certainly be profitable. .. For us, it was too difficult to build both businesses. There are a lot of media companies that are learning this quickly. Media... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-17 00:00:00 UTC ]
News tagged with: #millennial women #editorial properties #brand development #traditional publishers #news online #undisclosed price

Other Publishing stories related to: 'Time Inc. Is in Talks to Buy Jane Pratt's Millennial-Focused xoJane'


'Lord Of The Rings' Cast, Experts Form Fellowship To Buy House Of J.R.R. Tolkien

The collective hopes to turn the Oxford home of the famed author into a center celebrating his works. Continue reading at The Huffington Post

[ The Huffington Post | 2020-12-02 20:54:10 UTC ]
More news stories like this | News stories tagged with: #famed author


Look inside a new series of Jane Austen novels, rewritten and illustrated for children.

It is a truth universally acknowledged . . . that Northanger Abbey is less quotable than Pride and Prejudice. Nevertheless, Northanger Abbey is the latest of Austen’s six novels to be adapted into an illustrated children’s book for the Awesomely Austen: Illustrated and Retold series. The text of... Continue reading at Literrary Hub

[ Literrary Hub | 2020-12-01 17:54:13 UTC ]
More news stories like this | News stories tagged with: #literary hub #children’s book


Jane Smiley’s new novel gives voice to her favorite animal, the horse

‘Perestroika in Paris’ may star a talking horse, but it’s a story about humanity, too. Continue reading at The Washington Post

[ The Washington Post | 2020-12-01 13:00:00 UTC ]
More news stories like this | News stories tagged with: #talking horse #jane smiley


Devon indie to open in time for Christmas

Nigel Jones, formerly of Ottakar's and the Totnes Bookshop, and his wife Claire Jones, a former W H Smith children's buyer, are to open their own independent bookshop in Totnes, two weeks before Christmas.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-30 12:29:44 UTC ]
More news stories like this | News stories tagged with: #totnes bookshop #bookshop #w h smith


Talking About the 10 Best Books of 2020

On a special episode of the podcast, taped live, editors from The New York Times Book Review discuss this year’s outstanding fiction and nonfiction. Continue reading at The New York Times

[ The New York Times | 2020-11-27 16:44:05 UTC ]
More news stories like this | News stories tagged with: #special episode #taped live #outstanding fiction #times book


Penguin to buy Simon & Schuster, create publishing giant

German media giant Bertelsmann says that its Penguin Random House division is buying rival Simon & Schuster Continue reading at ABC News

[ ABC News | 2020-11-25 20:24:15 UTC ]
More news stories like this | News stories tagged with: #penguin random house #bertelsmann


Penguin Random House to Buy Simon & Schuster

ViacomCBS agreed to sell the 96-year-old company in a deal that potentially creates a megapublisher. Continue reading at The New York Times

[ The New York Times | 2020-11-25 17:08:27 UTC ]
More news stories like this | News stories tagged with: #random house


PRH owner Bertelsmann to buy Simon & Schuster in $2bn deal

German media firm, already owner of the giant Penguin Random House, says acquisition of another major publisher is ‘approvable’ within monopoly rulesGerman media group Bertelsmann is set to acquire publisher Simon & Schuster for $2.17bn, less than a year after it took control of Penguin... Continue reading at The Guardian

[ The Guardian | 2020-11-25 16:55:32 UTC ]
More news stories like this | News stories tagged with: #dan brown #hillary clinton #stephen king #advertising operations #$2bn deal #penguin random house #major publisher #bertelsmann


Germany’s Bertelsmann To Buy Simon & Schuster for US$2.175 Billion

Penguin Random House parent company Bertelsmann will acquire Simon & Schuster. If the sale is approved by regulators, the Big Five will become the the Big Four. The post Germany’s Bertelsmann To Buy Simon & Schuster for US$2.175 Billion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-11-25 15:02:49 UTC ]
More news stories like this | News stories tagged with: #post germany #penguin random house #bertelsmann


Penguin Random House To Buy Simon & Schuster

Penguin Random House acquires Simon and Schuster, creating the largest megapublisher in the United States. Continue reading at Book Riot

[ Book Riot | 2020-11-25 15:00:18 UTC ]
More news stories like this | News stories tagged with: #penguin random house #random house


Thanksgiving is a time to grieve, read and remember. Two new books capture the mood.

Two recently published and appealingly idiosyncratic memoirs reflect this week’s autumnal spirit. Continue reading at The Washington Post

[ The Washington Post | 2020-11-25 14:00:00 UTC ]
More news stories like this | News stories tagged with: #recently published


Penguin Random House is buying Simon & Schuster. That’s bad for readers.

For book lovers, the announcement may feel like background noise, but the ramifications are huge. Continue reading at The Washington Post

[ The Washington Post | 2020-11-25 12:57:10 UTC ]
More news stories like this | News stories tagged with: #book lovers #random house


PRH owner Bertelsmann to buy Simon & Schuster in $2.2bn deal

PRH owner Bertelsmann is to buy Simon & Schuster from ViacomCBS for $2.2bn, it has been announced. Continue reading at The Bookseller

[ The Bookseller | 2020-11-25 12:40:42 UTC ]
More news stories like this | News stories tagged with: #2bn deal #bertelsmann


Future swoops to buy GoCompare

Magazine publisher says acquisition will strengthen its content and ecommerce offer. Continue reading at Media Week

[ Media Week | 2020-11-25 09:46:45 UTC ]
More news stories like this | News stories tagged with: #magazine publisher


Talking to the Editor Behind Back-to-Back Booker Prizes

Last week, Douglas Stuart’s Shuggie Bain was announced this year’s Booker Prize winner. It’s no small feat for any writer, but what makes this win so spectacular is the fact that Shuggie Bain is a debut novel. (It’s only the fifth debut novel to win in the Booker’s 51-year-old history.) During... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-24 09:51:08 UTC ]
More news stories like this | News stories tagged with: #douglas stuart #shuggie bain #small feat #literary hub #debut novel


The Joy of Diverse Stories: One Book at a Time

Eileen Robinson and Move Books are inspiring middle graders to find joy in reading through diverse characters and exciting stories. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-23 05:00:00 UTC ]
More news stories like this | News stories tagged with: #diverse stories #move books #diverse characters


Ezra Klein Leaves Vox for The New York Times

Lauren Williams, the website’s editor in chief, is also leaving. The departures come against a backdrop of change in the digital media business. Continue reading at The New York Times

[ The New York Times | 2020-11-20 21:04:29 UTC ]
More news stories like this | News stories tagged with: #digital media


Marcus Rashford's book club couldn't come at a better time – children's reading is at a 15-year low

Research shows action is needed to get more kids reading for pleasure – especially those from disadvantaged and minority backgrounds. Continue reading at The Conversation

[ The Conversation | 2020-11-20 16:53:51 UTC ]
More news stories like this | News stories tagged with: #marcus rashford #book club


Now Is the Time to Finally Close the Digital Divide

The incoming president of the Association of Rural & Small Libraries argues that Covid-19 has shown us the urgent need for a national broadband strategy and a more equitable, sustainable digital library market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-20 05:00:00 UTC ]
More news stories like this | News stories tagged with: #digital divide #libraries


BuzzFeed is Buying HuffPost

Once they had digital media almost to themselves. Now, in a deal led by the BuzzFeed founder Jonah Peretti, two giants of the web plan to join forces to better compete in an increasingly crowded field. Continue reading at The New York Times

[ The New York Times | 2020-11-19 22:55:35 UTC ]
More news stories like this | News stories tagged with: #join forces #digital media