Time Inc. Is in Talks to Buy Jane Pratt's Millennial-Focused xoJane

Time Inc. is close to acquiring Jane Pratt's xoJane and xoVain sites for an undisclosed sum as it looks to increase its content targeting millennial women, sources tell Adweek. The New York publisher is interested in buying Pratt's two sites to build up its focus on digital-only brands, which already include homes-focused website The Snug and beauty-oriented Mimi. Most recently, Time Inc. launched The Drive, an automotive site for guys under 35. A Time Inc. spokesman said the company does not comment about speculative acquisitions. With xoJane and xoVain, Time Inc. appears to be making a push for millennial women. According to comScore, xoJane had 2.5 million unique visitors in September, up from 1.1 million in September 2014. Sister site xoVain clocked in 958,000 viewers in September. per comScore. xoVain launched in March 2013, but did not meet comScore's minimum traffic numbers to be tracked year-over-year. Pratt—the sites' co-founder and editor-in-chief—has been looking for a buyer for several months, since its previous owner, Say Media, sold off its editorial properties in February to focus on selling publishers advertising-technology software and online publishing platforms. At that time, Say Media vp of brand development and global marketing Michelle Panzer told Adweek: "Owning online publications can certainly be profitable. .. For us, it was too difficult to build both businesses. There are a lot of media companies that are learning this quickly. Media... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-17 00:00:00 UTC ]
News tagged with: #millennial women #editorial properties #brand development #traditional publishers #news online #undisclosed price

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The 19 best books ‘Fast Company’ staffers read during quarantine—and the indie bookstores where you can buy them

Independent bookstores are hurting as shoppers stay online. Pick up one of our staff picks to support bookstores throughout the U.S. Whether you’re diving into an engrossing period drama, reading up on the history of protests or pandemics, or escaping into a fantastical world, chances are you’ve... Continue reading at Fast Company

[ Fast Company | 2020-11-06 16:00:54 UTC ]
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The Gift of Time

Writers stuck at home during the pandemic can either binge more Netflix or get down to work Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-06 05:00:00 UTC ]
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Reading Nicole Krauss’s ‘To Be a Man’ feels like talking all night with a brilliant friend

Krauss’s four previous novels proved she’s a writer’s writer; her new story collection cements her reputation. Continue reading at The Washington Post

[ The Washington Post | 2020-11-05 14:31:07 UTC ]
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‘Let’s Talk’ Program Opens Monday, Aligned with Thessaloniki’s Book Fair

Six seminars offer discussions and presentations about issues and best practices in COVID-era bookselling, translation, and publishing. The post ‘Let’s Talk’ Program Opens Monday, Aligned with Thessaloniki’s Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-11-04 18:43:40 UTC ]
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How the Literary World Reinvented the Book Festival in Real Time

As the literary world moved online in 2020, a central question for many organizations was how to manage the annual festivals that gather thousands of readers from around the world. Here, the directors of five festivals—Sara Ortiz of the Believer Festival, Lissette Mendez of the Miami Book Fair,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-03 09:57:24 UTC ]
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A Thin Line Between Love and Hate: PW Talks with Peter Bagge

This month, cartoonist Peter Bagge returns to his indie comics roots and to Buddy Bradley, one of his most enduring characters, when Fantagraphics publishes 'The Complete Hate', a three-volume collection of Bagge’s fictional chronicle of the gruff, heading nowhere fast 1990s slacker. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-03 05:00:00 UTC ]
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Bertelsmann Buys Quad's Book Printing Plants

In a deal that closed on October 31, Bertelsmann Printing Group USA’s Berryville Graphics division acquired Quad’s book printing plants in Fairfield, Pa., and Martinsburg, W.Va. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-03 05:00:00 UTC ]
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From Baby Sitters to a Fairy-Tale Kingdom: PW Talks with Katy Farina

After adapting the first two novels in Ann Martin's Baby Sitters Littlle Sister series into graphic novels, cartoonist Katy Farina has just released 'Song of the Court,' her own original graphic novel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-03 05:00:00 UTC ]
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What Do We Owe Our Comunity in a Time of Crisis?

In her first novel published in 14 years, author Julia Alvarez explores grief, isolation, and sisterhood. Afterlife follows Antonia, a writer and retiring English professor, who has just lost her husband Sam. As she reimagines what her life will be without her husband, Antonia also struggles... Continue reading at Electric Literature

[ Electric Literature | 2020-11-02 12:00:33 UTC ]
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HCG buys 'funny, feminist' YA tale from Tuffs

Hachette Children's Group is to publish two books in a "funny, feminist, witchy" YA series from debut author Julia Tuffs. Continue reading at The Bookseller

[ The Bookseller | 2020-10-30 01:58:02 UTC ]
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Navigate360, a security-services company, buys Social Sentinel, a threat-detection company

Social Sentinel technology scans and analyzes digital content to identify potential safety and security threats, according to Richfield-based Navigate360. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-10-27 16:39:45 UTC ]
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16 new books to buy from your local indie bookstore this week.

With Halloween fast-approaching, I feel the need (along with every other person on the book internet) to remind you that one of the scariest things imaginable might happen: your local indie bookstore might close. Their fate is in your hands. Go on and pick up one (or two or three) of these new... Continue reading at Literrary Hub

[ Literrary Hub | 2020-10-27 13:16:05 UTC ]
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DK puts focus on 'green' titles for spring

Dorling Kindersley will put a focus on sustainability in its spring list next year, revealing titles to encourage the public to "make more sustainable choices". Continue reading at The Bookseller

[ The Bookseller | 2020-10-23 10:44:48 UTC ]
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The Longest Book Series to Get You Through Winter 2020, AKA The Longest Time of All Our Lives

Get through the winter with some of the longest series on shelves, including The Guin Saga by Kaoru Kurimoto. Continue reading at Book Riot

[ Book Riot | 2020-10-23 10:34:00 UTC ]
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'The Receipts Podcast' hosts bring 'ultimate guide for Millennial women' to Headline

Headline will publish Keep the Receipts by the presenters of "The Receipts Podcast", Tolani Shoneye, Audrey Indome and Milena Sanchez. Continue reading at The Bookseller

[ The Bookseller | 2020-10-20 13:32:31 UTC ]
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‘Reclaiming Her Time’ is a Maxine Waters biography with as much panache as its subject

Helena Andrews-Dyer and R. Eric Thomas look at the long career of the congresswoman turned social media darling. Continue reading at The Washington Post

[ The Washington Post | 2020-10-20 13:07:36 UTC ]
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PW Talks to Walter Mosley

Walter Mosley was given a Lifetime Achievement Award at this year's Bouchercon 2020. In an interview with 'PW,' Mosley touched on topics ranging from his career to the progress mystery organizations have made in addressing diversity concerns. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-20 04:00:00 UTC ]
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