Time Inc. Is in Talks to Buy Jane Pratt's Millennial-Focused xoJane

Time Inc. is close to acquiring Jane Pratt's xoJane and xoVain sites for an undisclosed sum as it looks to increase its content targeting millennial women, sources tell Adweek. The New York publisher is interested in buying Pratt's two sites to build up its focus on digital-only brands, which already include homes-focused website The Snug and beauty-oriented Mimi. Most recently, Time Inc. launched The Drive, an automotive site for guys under 35. A Time Inc. spokesman said the company does not comment about speculative acquisitions. With xoJane and xoVain, Time Inc. appears to be making a push for millennial women. According to comScore, xoJane had 2.5 million unique visitors in September, up from 1.1 million in September 2014. Sister site xoVain clocked in 958,000 viewers in September. per comScore. xoVain launched in March 2013, but did not meet comScore's minimum traffic numbers to be tracked year-over-year. Pratt—the sites' co-founder and editor-in-chief—has been looking for a buyer for several months, since its previous owner, Say Media, sold off its editorial properties in February to focus on selling publishers advertising-technology software and online publishing platforms. At that time, Say Media vp of brand development and global marketing Michelle Panzer told Adweek: "Owning online publications can certainly be profitable. .. For us, it was too difficult to build both businesses. There are a lot of media companies that are learning this quickly. Media... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-17 00:00:00 UTC ]
News tagged with: #millennial women #editorial properties #brand development #traditional publishers #news online #undisclosed price

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'Talk Art' podcast hosts land deal with Ilex Press

Ilex Press, an imprint of the Octopus Publishing Group, has acquired Talk Art: Everything You Wanted to Know About Contemporary Art but Were Afraid to Ask by actor Russell Tovey and gallerist Robert Diament. Continue reading at The Bookseller

[ The Bookseller | 2020-10-15 01:00:34 UTC ]
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See Earth Transform Like You're a Time-Traveling Astronaut

The new photo book Overview Timelapse shows the startling ways humanity is changing the planet, from lithium mines to the ravages of climate change. Continue reading at Wired

[ Wired | 2020-10-14 12:00:00 UTC ]
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Jerry Seinfeld’s ‘Is This Anything?’ charts his life as a comedian, one bit at a time

“Is This Anything?” is not a traditional memoir, but it does offer insights into Seinfeld’s personal history. Continue reading at The Washington Post

[ The Washington Post | 2020-10-13 12:00:00 UTC ]
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Getting an MLIS While Working Full Time

Getting an MLIS to work in libraries while working a full time job can be challenging, and this librarian shares her experience. Continue reading at Book Riot

[ Book Riot | 2020-10-12 10:30:00 UTC ]
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Time to look at digital media through 'hot' and 'cold' channels

YouTube, Spotify, podcasts or TikTok may be digital, but they are decidedly warmer than, say, search-engine optimisation. Continue reading at Media Week

[ Media Week | 2020-10-12 09:21:30 UTC ]
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Frankfurter Buchmesse Online: Our Publishing Perspectives Talks 2020

The trio of Publishing Perspectives Talks this year brings together some of the sharpest players in their respective sectors for agile debate. The post Frankfurter Buchmesse Online: Our Publishing Perspectives Talks 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-12 02:42:40 UTC ]
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How Do Readers Rate The New York Times Best-Selling Books?

What do actual readers think about the books which land on the New York Times Bestseller List? A new study finds out. Continue reading at Book Riot

[ Book Riot | 2020-10-09 10:33:00 UTC ]
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Michael Joseph buys Tyler's Walk from the Wild Edge

Michael Joseph has bought a memoir from Jake Tyler, the mental health advocate, adventurer, runner, walker and depression sufferer who made headlines when he embarked on a 3,000-mile journey around the UK. Continue reading at The Bookseller

[ The Bookseller | 2020-10-08 12:33:17 UTC ]
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‘Solutions and Other Problems’ author Allie Brosh talks cats, depressions and the joys of Zoom book tours

Brosh’s long-awaited graphic memoir comes seven years after her bestseller, “Hyperbole and a Half.” Continue reading at The Washington Post

[ The Washington Post | 2020-10-08 11:49:19 UTC ]
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Transworld buys four more from Trisha Ashley

Transworld has acquired four more novels from Trisha Ashley, who has been with the publisher since 2016.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-08 06:34:02 UTC ]
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Mindy Kaling’s new essays are lightweight entertainment for trying times

For better or worse, the six stories in “Nothing Like I Imagined (Except for Sometimes)” deliver pure fluff. Continue reading at The Washington Post

[ The Washington Post | 2020-10-06 12:00:00 UTC ]
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Sarah Hall wins BBC National Short Story Award for second time

Sarah Hall has become the first author to win the BBC National Short Story Award twice in its 15-year history.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-06 01:38:09 UTC ]
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Op-Ed: Buy from your independent bookstore now — or you may never be able to again

Vroman's Bookstore is just one of many independent bookstores in danger of closing as a result of the pandemic. It's not too late to save them. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-10-05 10:00:03 UTC ]
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8 Science Fiction Novels by Authors of Color for the End Times

Are these the end times? Who knows! Settle into this current quasi-dystopian reality with recent books by American writers of color. Continue reading at Book Riot

[ Book Riot | 2020-10-02 10:35:59 UTC ]
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10 New Horror Manga To Read in Time for Halloween

Are you prepared for the explicit gore of these new horror manga reads? Dive into our recommendations for your best starting points. Continue reading at Book Riot

[ Book Riot | 2020-09-29 10:39:00 UTC ]
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Hodder buys audio of Otele's history of Africans in Europe

Hodder has acquired audio rights in Professor Olivette Otele’s history of Africans in Europe, African Europeans. Continue reading at The Bookseller

[ The Bookseller | 2020-09-29 01:56:39 UTC ]
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The Times drops the mother lode on Trump’s taxes

Yesterday, the New York Times reporters Russ Buettner, Susanne Craig, and Mike McIntire—and if you recognize the byline you’ll know where this sentence is headed—published a mammoth story based on recent tax returns that President Trump filed with the Internal Revenue Service, records that the... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-09-28 12:10:20 UTC ]
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Hamilton buys Bannister debut for John Murray Press

John Murray Press will publish Ilona Bannister's debut novel When I Ran Away on its Two Roads imprint. Continue reading at The Bookseller

[ The Bookseller | 2020-09-28 10:28:24 UTC ]
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London Library offer e-book loans for first time

The London Library has started offering e-book loans to its members for the first time in a partnership with OverDrive. Continue reading at The Bookseller

[ The Bookseller | 2020-09-28 00:23:57 UTC ]
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For Comey, time has not healed a major wound

The former FBI director was certain that history would vindicate him. But instead, it has made things even worse. Continue reading at The Washington Post

[ The Washington Post | 2020-09-25 05:02:29 UTC ]
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