Time Inc. is close to acquiring Jane Pratt's xoJane and xoVain sites for an undisclosed sum as it looks to increase its content targeting millennial women, sources tell Adweek. The New York publisher is interested in buying Pratt's two sites to build up its focus on digital-only brands, which already include homes-focused website The Snug and beauty-oriented Mimi. Most recently, Time Inc. launched The Drive, an automotive site for guys under 35. A Time Inc. spokesman said the company does not comment about speculative acquisitions. With xoJane and xoVain, Time Inc. appears to be making a push for millennial women. According to comScore, xoJane had 2.5 million unique visitors in September, up from 1.1 million in September 2014. Sister site xoVain clocked in 958,000 viewers in September. per comScore. xoVain launched in March 2013, but did not meet comScore's minimum traffic numbers to be tracked year-over-year. Pratt—the sites' co-founder and editor-in-chief—has been looking for a buyer for several months, since its previous owner, Say Media, sold off its editorial properties in February to focus on selling publishers advertising-technology software and online publishing platforms. At that time, Say Media vp of brand development and global marketing Michelle Panzer told Adweek: "Owning online publications can certainly be profitable. .. For us, it was too difficult to build both businesses. There are a lot of media companies that are learning this quickly. Media... Continue reading at 'AdWeek'
[ AdWeek | 2015-10-17 00:00:00 UTC ]
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Rachel Cohen never imagined that she would experience a stretch of time in which she only wanted to read Austen. Until it happened. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-07-22 22:40:11 UTC ]
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Rachel Cohen never imagined that she would experience a stretch of time in which she only wanted to read Austen. Until it happened. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-07-22 22:40:11 UTC ]
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Rachel Cohen never imagined that she would experience a stretch of time in which she only wanted to read Austen. Until it happened. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-07-22 22:40:00 UTC ]
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Mark Dawson’s purchase pushed his thriller The Cleaner up the Sunday Times chart, but the sales monitor Nielsen has now revised its figuresAuthor Mark Dawson has lost his Top 10 position in the Sunday Times bestseller charts for his thriller The Cleaner after revealing that he bought 400 copies... Continue reading at The Guardian
[ The Guardian | 2020-07-22 11:24:02 UTC ]
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A new study of the book market in Spain shows consumers are reading more during the pandemic lockdown, buying more books online, and still prefer print over digital. The post Spain’s Book Market: 40 Percent More Online Buying During Lockdown appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-21 14:30:43 UTC ]
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Through the trials of new motherhood and the loss of a parent, Rachel Cohen read the English novelist exclusively. “Austen Years” is her memoir of the experience. Continue reading at The New York Times
[ The New York Times | 2020-07-21 09:00:08 UTC ]
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Elliott developed his London listings and culture magazine into a ‘global media empire’Tony Elliott, the founder of the events listings magazine Time Out, has died after a long illness, the magazine has said.The 73-year-old set up the magazine in London in 1968 and grew it into a major... Continue reading at The Guardian
[ The Guardian | 2020-07-17 18:46:36 UTC ]
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HarperNonFiction has signed a book of illustrations by artist and former NHS doctor Amber Fossey, whose Instagram posts are followed by 18,000 fans. Continue reading at The Bookseller
[ The Bookseller | 2020-07-17 05:14:13 UTC ]
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Fourth Estate has bought journalist Lorraine Candy's first book, a “candid, helpful and hilarious” guide to the many unexpected challenges of mothering teenage girls. Continue reading at The Bookseller
[ The Bookseller | 2020-07-16 16:51:35 UTC ]
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‘PW’ Talks with bestselling fantasy novelist V.E. Schwab about 'The Rebel Army', the final volume in her graphic novel trilogy 'Shades of Magic: The Steel Prince', which was published July 8. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-15 04:00:00 UTC ]
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The 40th annual Los Angeles Times Book Prizes were announced today on Twitter. The prizes are given in 12 categories, and titles from Penguin Random House took home six. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-14 04:00:00 UTC ]
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Author Gill Lewis has been shortlisted for a fifth time in the Little Rebels Award's eight-year history for The Closest Thing to Flying (OUP). Continue reading at The Bookseller
[ The Bookseller | 2020-07-14 03:33:09 UTC ]
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Hedge fund Chatham Asset Management said it plans to buy newspaper publisher McClatchy out of bankruptcy, ending 163 years of family control Continue reading at ABC News
[ ABC News | 2020-07-12 18:42:02 UTC ]
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Hedge fund Chatham plans to buy newspaper publisher McClatchy out of bankruptcy, ending 163 years of family control Continue reading at ABC News
[ ABC News | 2020-07-12 18:20:00 UTC ]
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Sony Pictures has bought the film rights to Kevin Kwan's new novel Sex and Vanity (Hutchinson). Continue reading at The Bookseller
[ The Bookseller | 2020-07-12 16:38:32 UTC ]
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During the ongoing round of upfront talks, media companies were seemingly operating from a defensive position amid economic uncertainty due to Covid-19 and linear ratings continuing to decline--but thought they had an ace up their sleeve. Nielsen had planned to integrate its out-of-home viewing... Continue reading at AdWeek
[ AdWeek | 2020-07-10 15:04:30 UTC ]
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MJH Life Sciences, the New Jersey-based medical publisher that expanded dramatically last year in a $100 million acquisition of the former UBM Life Sciences portfolio from Informa plc, announced another purchase on Thursday: Pharmaceutical Commerce, a trade magazine and digital outlet serving... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-09 18:18:12 UTC ]
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The 2020 campaign to mark National Poetry Day on 1st October will highlight a list of 40 new books focused on poetry participation, including work from Michael Rosen, Inua Ellams and Kate Clanchy. Continue reading at The Bookseller
[ The Bookseller | 2020-07-09 10:54:41 UTC ]
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Paying close attention to market trends is key to buying new books in a pandemic, speakers at a conference co-hosted by The Midwest Indie Booksellers Association and Great Lakes Indie Booksellers Association said. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-08 04:00:00 UTC ]
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When the pandemic shut down U.S. schools nationwide in March, Scholastic Corp. immediately offered a free online learning hub for millions families with kids Continue reading at ABC News
[ ABC News | 2020-07-05 14:03:09 UTC ]
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