Time Inc. Is in Talks to Buy Jane Pratt's Millennial-Focused xoJane

Time Inc. is close to acquiring Jane Pratt's xoJane and xoVain sites for an undisclosed sum as it looks to increase its content targeting millennial women, sources tell Adweek. The New York publisher is interested in buying Pratt's two sites to build up its focus on digital-only brands, which already include homes-focused website The Snug and beauty-oriented Mimi. Most recently, Time Inc. launched The Drive, an automotive site for guys under 35. A Time Inc. spokesman said the company does not comment about speculative acquisitions. With xoJane and xoVain, Time Inc. appears to be making a push for millennial women. According to comScore, xoJane had 2.5 million unique visitors in September, up from 1.1 million in September 2014. Sister site xoVain clocked in 958,000 viewers in September. per comScore. xoVain launched in March 2013, but did not meet comScore's minimum traffic numbers to be tracked year-over-year. Pratt—the sites' co-founder and editor-in-chief—has been looking for a buyer for several months, since its previous owner, Say Media, sold off its editorial properties in February to focus on selling publishers advertising-technology software and online publishing platforms. At that time, Say Media vp of brand development and global marketing Michelle Panzer told Adweek: "Owning online publications can certainly be profitable. .. For us, it was too difficult to build both businesses. There are a lot of media companies that are learning this quickly. Media... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-17 00:00:00 UTC ]
News tagged with: #millennial women #editorial properties #brand development #traditional publishers #news online #undisclosed price

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Time Inc senior executive denies IPC is up for sale

Evelyn Webster, executive vice president of Time Inc's lifestyle group, has denied long-running speculation that the company is considering the sale of the UK magazine unit, which houses titles such as NME, Marie Claire and Look, confirming "IPC is not being sold". Continue reading at Media Week

[ Media Week | 2012-10-02 00:00:00 UTC ]
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NY Times ex-chief Sulzberger dies

Award-winning newspaper publisher Arthur Sulzberger Sr, who led the New York Times for three decades, dies at 86 after a long illness. Continue reading at BBC News

[ BBC News | 2012-09-29 00:00:00 UTC ]
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North Atlantic Books Transforms with the Times

Almost four decades after Richard Grossinger and Lindy Hough founded North Atlantic Books in Vermont, the press, which has been in Berkeley, Calif., since 1977, continues to evolve within the body, mind, and spirit segment. From a two-person operation with roots in the poetry journal Io that... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-28 00:00:00 UTC ]
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Rowling talks embargoes at first Casual Vacancy event

J K Rowling has said the decisions about the strict embargoes surrounding the release of her... Continue reading at The Bookseller

[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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HC buys three novels from Lean

HarperCollins Children's Books has signed up three new titles from author Sarah Lean. The... Continue reading at The Bookseller

[ The Bookseller | 2012-09-25 00:00:00 UTC ]
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Weldon Owen buys A Bigger Picture

Illustrated reference publisher Weldon Owen has bought a title for its launch list by zoologist,... Continue reading at The Bookseller

[ The Bookseller | 2012-09-21 00:00:00 UTC ]
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Fourth Estate buys erotic tale from Gemmell

Fourth Estate has acquired a new erotica title from Nikki Gemmell, whose book, The Bride Stripped... Continue reading at The Bookseller

[ The Bookseller | 2012-09-20 00:00:00 UTC ]
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'Glamour' for Pan Mac with Taylor buy

Pan Macmillan has acquired two novels from Lulu Taylor, previously published by Arrow.... Continue reading at The Bookseller

[ The Bookseller | 2012-09-06 00:00:00 UTC ]
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Tesco buys Mobcast

Tesco has bought digital book platform Mobcast for £4.5m in a bid to strengthen its digital... Continue reading at The Bookseller

[ The Bookseller | 2012-09-04 00:00:00 UTC ]
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Razorbill UK buys 'New Adult' star

Razorbill, the teenage imprint of Penguin Children's, has done the first English language... Continue reading at The Bookseller

[ The Bookseller | 2012-09-04 00:00:00 UTC ]
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Why Is Jeff Bezos Always Talking To Me?

Every so often I land on Amazon.com and notice the homepage has changed. Instead of seeing my usual browsing history, the latest Kindle, or some other carefully tailored offers, I find a letter from Jeff Bezos. A couple of months ago, Jeff wrote to me on a scroll and announced, “Dear Muggles,”... Continue reading at Fast Company

[ Fast Company | 2012-08-30 00:00:00 UTC ]
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MPA Study: Social Media Enhances Magazine Consumption, Engagement for Millennials

  In a new study produced by the MPA, the Association of Magazine Media, and research firm GfK MRI, data reveals that Millennial magazine media readers aged 18 to 34 believe that technology has improved their experience of accessing various media—including magazines. Continue reading at Folio Magazine

[ Folio Magazine | 2012-08-27 00:00:00 UTC ]
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New stock focus boosts HMV book sales

HMV has seen a 16% rise in book sales year on year after refocusing its core offer back onto... Continue reading at The Bookseller

[ The Bookseller | 2012-08-24 00:00:00 UTC ]
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Open Road buys US rights to British erotica trilogy

In its first frontlist deal with agency Conville & Walsh, US digital publisher Open Road has... Continue reading at The Bookseller

[ The Bookseller | 2012-08-20 00:00:00 UTC ]
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New NY Times CEO could make $10.5M

The New York Times Co. named former BBC director general Mark Thompson as its new CEO earlier this week, and now comes word that he will receive a pay package totaling as much as $10.5 million, including an annual salary of $1 million, according to Bloomberg News. Mr. Thompson, who was... Continue reading at Crains New York

[ Crains New York | 2012-08-18 00:00:00 UTC ]
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Walker buys global rights in Leslye Walton

Walker Books Group has acquired global rights in YA title The Strange and Beautiful Sorrows of... Continue reading at The Bookseller

[ The Bookseller | 2012-08-17 00:00:00 UTC ]
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11 Other Localish Companies Google Might Buy

Early this week news broke that Google is acquiring the venerable guidebook publisher Frommers. That comes on the heels of the search giant's eye-opening deal to purchase Zagat last year. It can't be that Sergey and Larry just like to travel. Rather it seems clear that Google has a plan to... Continue reading at AdWeek

[ AdWeek | 2012-08-16 00:00:00 UTC ]
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Google buys Frommer’s Travel Guides

John Wiley & Sons work to sell off unwanted assets as Google makes its foray into the publishing industry.  Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-08-15 00:00:00 UTC ]
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Apple 'in talks' over Women's Prize for Fiction sponsorship

Apple has held talks with the organisers of the Women's Prize for Fiction with a view to... Continue reading at The Bookseller

[ The Bookseller | 2012-08-13 00:00:00 UTC ]
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Google buys Wiley travel brand Frommer's

Google has bought the travel brand Frommer's from John Wiley & Son, in a move that sees... Continue reading at The Bookseller

[ The Bookseller | 2012-08-13 00:00:00 UTC ]
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