Time Inc. Is in Talks to Buy Jane Pratt's Millennial-Focused xoJane

Time Inc. is close to acquiring Jane Pratt's xoJane and xoVain sites for an undisclosed sum as it looks to increase its content targeting millennial women, sources tell Adweek. The New York publisher is interested in buying Pratt's two sites to build up its focus on digital-only brands, which already include homes-focused website The Snug and beauty-oriented Mimi. Most recently, Time Inc. launched The Drive, an automotive site for guys under 35. A Time Inc. spokesman said the company does not comment about speculative acquisitions. With xoJane and xoVain, Time Inc. appears to be making a push for millennial women. According to comScore, xoJane had 2.5 million unique visitors in September, up from 1.1 million in September 2014. Sister site xoVain clocked in 958,000 viewers in September. per comScore. xoVain launched in March 2013, but did not meet comScore's minimum traffic numbers to be tracked year-over-year. Pratt—the sites' co-founder and editor-in-chief—has been looking for a buyer for several months, since its previous owner, Say Media, sold off its editorial properties in February to focus on selling publishers advertising-technology software and online publishing platforms. At that time, Say Media vp of brand development and global marketing Michelle Panzer told Adweek: "Owning online publications can certainly be profitable. .. For us, it was too difficult to build both businesses. There are a lot of media companies that are learning this quickly. Media... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-17 00:00:00 UTC ]
News tagged with: #millennial women #editorial properties #brand development #traditional publishers #news online #undisclosed price

Other Publishing stories related to: 'Time Inc. Is in Talks to Buy Jane Pratt's Millennial-Focused xoJane'

Pearson in Penguin merger talks

Publisher Pearson says it is holding talks with German media group Bertelsmann about combining their Penguin and Random House businesses. Continue reading at BBC News

[ BBC News | 2012-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher pearson

Random House and Penguin in "merger" talks

Pearson has confirmed that it is in talks with Bertelsmann regarding a potential merger between... Continue reading at The Bookseller

[ The Bookseller | 2012-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #potential merger #random house

Ad revenue falls again at The New York Times Co.

Ad revenue at The New York Times Co. declined 8.9% in the third quarter from the quarter a year earlier as print ad revenue dropped 10.9% and digital ad revenue slipped 2.2%, the company said today. Circulation revenue, however, increased 7.4% on the strength of growing digital subscriptions and... Continue reading at Crains New York

[ Crains New York | 2012-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital subscribers #operating profit

Is Amazon Really Buying Brazil’s Biggest Bookstore Chain?

Amazon is said to be negotiating to acquire Saraiva, Brazil's dominant bookseller, with 102 stores. Is it realistic? We break down the facts and scenarios. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-19 00:00:00 UTC ]
More news stories like this |

Content Newswire NewsCred Buys Cloud Publisher Daylife

NewsCred is a media upstart that offers a one-stop shop for high quality content from the likes of the Economist and Bloomberg. After relaunching less than a year ago with a $4 million investment, the company&rsquo;s technology-driven syndication ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #one-stop shop

Amazon tells Kindle customers to expect buying credit, thanks to ebook price-fixing settlement

I bought my first ebook in 1999 and in recent years stopped purchasing print altogether. My wife is a relative ebook newbie, so I am surprised that she and not me received surprising email today from Amazon about a forthcoming purchasing credit. Perhaps you got similar message. In April, the... Continue reading at Betanews

[ Betanews | 2012-10-14 00:00:00 UTC ]
More news stories like this |

Collins & Brown snaps up Jane Foster

Collins & Brown is to publish a series of retro-styled craft books from designer Jane Foster... Continue reading at The Bookseller

[ The Bookseller | 2012-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #collins brown

Viking buys The Separation

Penguin imprint Viking has bagged The Separation by Dinah Jefferies, with publishing director... Continue reading at The Bookseller

[ The Bookseller | 2012-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #viking buys

'A Wrinkle in Time' receives the graphic novel treatment

Madeline L'Engle's classic 'A Wrinkle in Time' has been adapted into a graphic novel by writer and illustrator Hope Larson, the creative force behind the graphic novel 'Mercury.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative force

Sage buys Adam Matthew

Publisher Sage has bought online primary sources publisher Adam Matthew, best known for... Continue reading at The Bookseller

[ The Bookseller | 2012-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher sage

Chicago Tribune Launches Ebook Initiative - but L.A. Times Opts Out

Tribune Company has kicked off an ebook initiative in partnership with Agate Publishing, collecting stories and photos from the Chicago Tribune and two other newspapers and selling them as digital long-form features. Tribune, which has already relea ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tribune company #chicago tribune #ebook initiative #agate publishing

Times Publishing Company Selects Brainworks Advertising

Sayville, Long Island, October, 2012 &ndash; Brainworks Software, the leading provider of newspaper advertising and circulation systems for North America has announced that the Times Publishing Company has selected Brainworks to provide their pro ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long island #leading provider #newspaper advertising

Kobo buys Aquafadas

Kobo has acquired French digital software company Aquafadas for an undisclosed sum in a move... Continue reading at The Bookseller

[ The Bookseller | 2012-10-10 00:00:00 UTC ]
More news stories like this |

Time Inc., Quad/Graphics Expand Printing Partnership

Time Inc. and Quad/Graphics reached an agreement to expand their existing printing partnership, the companies announced today. Continue reading at Folio Magazine

[ Folio Magazine | 2012-10-09 00:00:00 UTC ]
More news stories like this |