Time Inc. Is in Talks to Buy Jane Pratt's Millennial-Focused xoJane

Time Inc. is close to acquiring Jane Pratt's xoJane and xoVain sites for an undisclosed sum as it looks to increase its content targeting millennial women, sources tell Adweek. The New York publisher is interested in buying Pratt's two sites to build up its focus on digital-only brands, which already include homes-focused website The Snug and beauty-oriented Mimi. Most recently, Time Inc. launched The Drive, an automotive site for guys under 35. A Time Inc. spokesman said the company does not comment about speculative acquisitions. With xoJane and xoVain, Time Inc. appears to be making a push for millennial women. According to comScore, xoJane had 2.5 million unique visitors in September, up from 1.1 million in September 2014. Sister site xoVain clocked in 958,000 viewers in September. per comScore. xoVain launched in March 2013, but did not meet comScore's minimum traffic numbers to be tracked year-over-year. Pratt—the sites' co-founder and editor-in-chief—has been looking for a buyer for several months, since its previous owner, Say Media, sold off its editorial properties in February to focus on selling publishers advertising-technology software and online publishing platforms. At that time, Say Media vp of brand development and global marketing Michelle Panzer told Adweek: "Owning online publications can certainly be profitable. .. For us, it was too difficult to build both businesses. There are a lot of media companies that are learning this quickly. Media... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-17 00:00:00 UTC ]
News tagged with: #millennial women #editorial properties #brand development #traditional publishers #news online #undisclosed price

Other Publishing stories related to: 'Time Inc. Is in Talks to Buy Jane Pratt's Millennial-Focused xoJane'


Indie Reps: Changing with the Times

The fate of the independent sales representative may be inextricably linked to that of the independent bookstore. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #inextricably linked #independent bookstore


Time Warner 4Q earnings up

Time Warner Inc. said Wednesday that net income grew 51% in the last three months of 2012 even as revenue was largely unchanged. Rising fees from cable and satellite companies and higher ad revenue at the TV networks offset revenue declines at its movie studio and magazine businesses.Net income... Continue reading at Crains New York

[ Crains New York | 2013-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video game #magazine business


Baker & Taylor appoints Walden as buying director

Baker & Taylor has appointed Sarah Walden to the role of buying director. Walden succeeds... Continue reading at The Bookseller

[ The Bookseller | 2013-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buying director #baker taylor


j2’s Ziff Davis Buys News Corp’s IGN

j2 Global continues to build out its digital media portfolio with the acquisition of popular gamer lifestyle brand IGN Entertainment, a News Corp property. Terms of the deal were not disclosed. Continue reading at Folio Magazine

[ Folio Magazine | 2013-02-05 00:00:00 UTC ]
More news stories like this |


W&N buys ‘astonishing’ debut

Weidenfeld & Nicolson has acquired a debut novel by US journalist Rene Denfield. Publishing... Continue reading at The Bookseller

[ The Bookseller | 2013-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #weidenfeld nicolson


Templar buys Piccadilly Press

Bonnier-owned Templar Publishing has bought fellow children's publisher Piccadilly Press,... Continue reading at The Bookseller

[ The Bookseller | 2013-02-01 00:00:00 UTC ]
More news stories like this |


Chatto buys third Lawson novel

Chatto & Windus has acquired Road Ends, the third novel by Mary Lawson, author of Crow Lake... Continue reading at The Bookseller

[ The Bookseller | 2013-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chatto windus


Time Inc. cuts some 500 jobs

Time Inc., the publisher of magazines including Time and Sports Illustrated, has begun eliminating about 6% of its head count—nearly 500 jobs—in the biggest round of cuts at the company since 2008."With the significant and ongoing changes in our industry, we must continue to transform our... Continue reading at Crains New York

[ Crains New York | 2013-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trouble spots #meredith corp #home journal #family circle #year totaled #equivalent period #financial results #fourth quarter


W&N buys new Walter Mosley novel

Weidenfeld & Nicolson has acquired a new novel by US crime writer, Walter Mosley, which will... Continue reading at The Bookseller

[ The Bookseller | 2013-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wn buys #walter mosley #weidenfeld nicolson #crime writer


Advance Publications Buys Digital Marketing Agency, POP

Advance Publications, parent company of Condé Nast, has stepped up its efforts on two fronts with the acquisition of digital marketing agency, POP. Continue reading at Folio Magazine

[ Folio Magazine | 2013-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advance publications


Hilco buys HMV debt

Restructuring company Hilco has bought HMV’s debt, taking effective control of the... Continue reading at The Bookseller

[ The Bookseller | 2013-01-22 00:00:00 UTC ]
More news stories like this |


Oahu Publications, Inc. Buys 'The Garden Island' Newspaper

HONOLULU/LIHUE – Oahu Publications, Inc. (OPI) and Kauai Publishing Co. announced today that OPI has purchased The Garden Island newspaper from Lee Enterprises, of Davenport, Iowa. The expected closing date is February 11, 2013. Financial ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #oahu publications #garden island #announced today #lee enterprises


Orion races to buy McCoy thriller

Orion has bought a thriller written by champion jockey A P McCoy, set in the world of horse... Continue reading at The Bookseller

[ The Bookseller | 2013-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #thriller written


OUP buys Nelson Thornes

OUP has bought education publisher Nelson Thornes from Infinitas Learning for an undisclosed sum... Continue reading at The Bookseller

[ The Bookseller | 2013-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #infinitas learning


What We Buy Now

The first thing I do each Monday morning when I get to work at the White Plains Public Library is review a purchase alert report. By seeing what items have received the largest numbers of holds—or reserves—from my customers, I gain insight into what books and DVDs are trending in my community. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #monday morning


Advance Buys Digital Ad Agency Pop

Newspaper and magazine publishing company Advance Publications Inc. has acquired Seattle-based digital advertising agency Pop, the companies announced this week. Pop will operate as an independent division of Advance Publications. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #companies announced #advance publications


Canongate buys new Pilkington tie-in

Canongate has bought a new book by TV presenter Karl Pilkington, with the title, The Moaning of... Continue reading at The Bookseller

[ The Bookseller | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #canongate buys


Rupert Murdoch says Los Angeles Times purchase not a sure thing

Now that Rupert Murdoch is spinning off News Corp.’s publishing properties into a separate company, media observers have identified the Los Angeles Times as a likely target for acquisition. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #separate company


Liverpool UP buys Exeter's history lists

Liverpool University Press is to acquire University of Exeter Press' medieval studies,... Continue reading at The Bookseller

[ The Bookseller | 2013-01-14 00:00:00 UTC ]
More news stories like this |


Historic Time for Journal Inc with New Press Launch

From Clay Foster, chairman and CEO of Journal Inc. and publisher of the Daily Journal: Today’s paper is the culmination of months of planning and hard work to go live on a new printing press. In challenging economic times this was not an e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hard work #printing press