Time Inc. has created an eight-person unit to focus on native advertising at the publishing company, led by a staffer from the editorial side, Sports Illustrated Group Creative Director Chris Hercik, and another from the business side, Senior VP-Marketing and Sales Development Priya Narang.Mr. Hercik continues his role at Sports Illustrated. Ms. Narang joined Time Inc. a few weeks ago from Cannondale, where she was VP-global marketing.Where individual magazine brands have been selling and creating native ads at the company, the new Time Inc. Native Group will work with advertisers, brand editors and publishers to develop and implement native programs and strategies across the company's 25-title portfolio, according to Mark Ford, exec VP-global ad sales. In addition to Sports Illustrated, Time Inc. brands include People, Fortune, Time, InStyle, Entertainment Weekly, Essence, Travel & Leisure and Food & Wine. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-17 00:00:00 UTC ]
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This year’s fall gatherings provide booksellers across the country with plenty of opportunities to meet authors, collect ARCs, and network with other booksellers as well as publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-16 04:00:00 UTC ]
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The study fits into a broader initiative by the media agency to become a hub of learning and experimentation around gen AI that’s accessible to all Omnicom clients (not just PHD or OMG) as well as the general public. Continue reading at Digiday
[ Digiday | 2024-08-15 04:01:00 UTC ]
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Susan Wojcicki, best known as the head of YouTube but also a key player in convincing the book world to allow Google to scan books into its search engine, died of lung cancer on August 9. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-14 04:00:00 UTC ]
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A revised Department of Education regulation likely to have delivered a setback to the popular Inclusive Access and Equitable Access programs, which provide course materials for college students, has been delayed by at least a year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-14 04:00:00 UTC ]
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State officials are funneling hundreds of millions to community health providers as the state begins its long-awaited Medicaid experiment, which will use the public health dollars in ways they haven’t been used before.Nine regional organizations, including three in the city, are set to receive... Continue reading at Crains New York
[ Crains New York | 2024-08-08 09:33:04 UTC ]
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Books of a feather do well in a series together—that seems to be a guiding principle for companies publishing STEM/STEAM titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-02 04:00:00 UTC ]
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Books of a feather do well in a series together—that seems to be a guiding principle for companies publishing STEM/STEAM titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-02 04:00:00 UTC ]
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Nicole Richie's claim to fame a few decades ago centered on her connected-at-the-hip relationship with debutante Paris Hilton, her co-starring role in their outlandish Fox reality show and her ability to crush the nightclub scene. Times have changed. The actress--who's... Continue reading at AdWeek
[ AdWeek | 2024-08-01 11:00:00 UTC ]
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When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising... Continue reading at Engadget
[ Engadget | 2024-07-30 13:00:52 UTC ]
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Last week, The New York Times Book Review published a list of the “100 Best Books of the 21st Century.” (Well, so far, obviously. Why not just call it the best books of the last 25 years? Do they know something we don’t? Oh well.) To put it together, the Book Review surveyed “hundreds of... Continue reading at Literrary Hub
[ Literrary Hub | 2024-07-16 08:56:08 UTC ]
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As the IPA prepares its International Publishers Congress to time with the Guadalajara book fair, Spain presents its guest-of-honor plans. The post Guadalajara’s Guest of Honor Spain Announces Its Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-07-10 17:46:04 UTC ]
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Dozens of jobs to be cut as the Nine-owned media company announces plan to stop licensing overseas titles and focus on wholly owned brandsFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastTech and culture news websites... Continue reading at The Guardian
[ The Guardian | 2024-07-08 03:27:57 UTC ]
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Burned out. Exhausted. Traumatized. Suffering. Lonely. Angry. Fearful. Grieving. To judge by many religion books on the fall horizon, we're all a mess right now. PW asked four editors and publishers about new books aimed at uplifting people from the spiritual pits. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-03 04:00:00 UTC ]
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Morton, who joined Rizzoli International Publications in 1987 and was named associate publisher in 2008, published titles by such leading architects as Frank Gehry, Zaha Hadid, and I.M. Pei. He died on June 27, a day shy of his 90th birthday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-02 04:00:00 UTC ]
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A self-imposed deadline of June 28 by Booktopia to revive trading of its stock has come and gone, with the struggling Australian online retailer asking for another delay until July 19. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-28 04:00:00 UTC ]
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Time has joined a growing number of publications to sign a licensing deal with OpenAI. The ChatGPT creator will legally be able to train its large language models on 101 years worth of the storied publication's journalism, as Axios first reported. OpenAI will also have access to real-time... Continue reading at Engadget
[ Engadget | 2024-06-27 14:40:58 UTC ]
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Last fall, around the time Britney Spears’s memoir The Woman in Me was published, I went to the Brooklyn stop of Liz Phair’s 30th anniversary tour for her debut album Exile in Guyville. Exile is one of the epochal albums of the 1990s, a Gen X classic; it came out when I was a freshman […] Continue reading at Literrary Hub
[ Literrary Hub | 2024-06-26 08:56:16 UTC ]
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The rise of artificial intelligence in our media and entertainment industries has raised a lot of concerns about programs like Open Al’s text-to-video maker Sora replacing the artistic endeavors and aspirations of humans. If those AI made movies are anything like a new brand film about the Toys... Continue reading at Engadget
[ Engadget | 2024-06-25 21:47:30 UTC ]
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Digital media agency Goodway Group has been laying off employees across multiple teams in the past year as part of an ongoing reduction in its workforce, according to multiple sources who have been terminated. Continue reading at Digiday
[ Digiday | 2024-06-14 16:05:57 UTC ]
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