Time Inc. Creates Native Ad Group to Forge Programs Across Brands

Time Inc. has created an eight-person unit to focus on native advertising at the publishing company, led by a staffer from the editorial side, Sports Illustrated Group Creative Director Chris Hercik, and another from the business side, Senior VP-Marketing and Sales Development Priya Narang.Mr. Hercik continues his role at Sports Illustrated. Ms. Narang joined Time Inc. a few weeks ago from Cannondale, where she was VP-global marketing.Where individual magazine brands have been selling and creating native ads at the company, the new Time Inc. Native Group will work with advertisers, brand editors and publishers to develop and implement native programs and strategies across the company's 25-title portfolio, according to Mark Ford, exec VP-global ad sales. In addition to Sports Illustrated, Time Inc. brands include People, Fortune, Time, InStyle, Entertainment Weekly, Essence, Travel & Leisure and Food & Wine. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-07-17 00:00:00 UTC ]
News tagged with: #vp-global marketing #mark ford #entertainment weekly #travel leisure

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All the times Sally Rooney was saner than Book Media.

It’s delightful, on the one hand, to have a feverish Book Event. I’m as excited as anyone that we’re doing midnight release parties for literary fiction in the year of our lord 2024. That said, we need to talk about the Rooneyverse. This week, we’re getting a novel—Intermezzo—from Sally Rooney,... Continue reading at Literrary Hub

[ Literrary Hub | 2024-09-23 13:55:56 UTC ]
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UAE in Japan: Sheikh Zayed Book Award Opens a New Program

Scholarly analysis of the 'Arabian Nights' was the focus of the Sheikh Zayed Book Award and Arabic Language Centre program in Tokyo. The post UAE in Japan: Sheikh Zayed Book Award Opens a New Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-09-20 17:43:18 UTC ]
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NYCC 2024 Preview: Program Highlights

New York Comic Con offers a wide-ranging slate of panels and other programming for fans and industry professionals alike. This year’s event will feature discussions of book banning, trends in the romance and speculative fiction spaces (including, of course, the booming romantasy subcategory),... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-20 04:00:00 UTC ]
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Penguin Random House Creates New Role to Help Battle Book Bans

Rosalie (Rosie) Stewart, most recently manager of grassroots communications for the ALA's Public Policy and Advocacy Office, will join the publisher as senior manager for public policy, reporting directly to PRH VP Skip Dye, a key move that signals the publisher's intent to expand its battle... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-20 04:00:00 UTC ]
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Here’s how the ‘New York Times’ became the ‘Gotham Gazette’ for a single day

Old school newspaper hawkers will be handing out copies of the ‘Gotham Gazette,‘ a newspaper inspired by the new show ‘The Penguin.’ Given the semi-annual world-ending events and the bevy of unhinged, heavily costumed folks behind them, a comic book universe would be an objectively terrible... Continue reading at Fast Company

[ Fast Company | 2024-09-19 14:04:17 UTC ]
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Guardian Media Group in talks to sell the Observer newspaper to Tortoise

News publisher Guardian Media Group says it is in talks to sell The Observer newspaper to “slow news” outlet Tortoise Media Continue reading at ABC News

[ ABC News | 2024-09-17 16:30:04 UTC ]
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Hooray, It’s Time for New Books!

This week's new books include an excellent graphic memoir, a fiercely honest memoir, and more. Continue reading at Book Riot

[ Book Riot | 2024-09-17 15:30:00 UTC ]
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Google’s ad tech practices have landed them in court. Here’s why

The trial over the alleged ad tech monopoly begins Monday in Virginia. One month after a judge declared Google’s search engine an illegal monopoly, the tech giant faces another antitrust lawsuit that threatens to break up the company, this time over its advertising technology.The Justice... Continue reading at Fast Company

[ Fast Company | 2024-09-09 13:38:21 UTC ]
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ACX Testing AI Program to Replicate Narrators Voices

Under the initiative, narrators will be able submit a sample voice recording for free to ACX, which will turn it into a replica of the participant’s own voice. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-09 04:00:00 UTC ]
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HarperCollins Moves Harvest to Morrow Group; Diana Baroni to Lead Harvest, Harper Wave

Baroni, formerly SVP, editor-in-chief, and publisher of Harmony Books and Rodale Books at Penguin Random House, will join HarperCollins on October 7 as SVP and publisher for Harvest and Harper Wave, which will now both be housed under the Morrow Group. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-05 04:00:00 UTC ]
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Wiley Wraps Up Divestiture Program, Looks at AI Opportunities

The company it has completed the sale of three companies and saw gains from recent AI partnerships in the first quarter of fiscal year 2025, with CEO Matthew Kissner promising that Wiley is prepared to "move decisively on AI opportunities." Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-05 04:00:00 UTC ]
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Appeals Court Upholds Decision Against Internet Archive’s Book Scanning Program

The decision leaves only the Supreme Court left for the Internet Archive, suggesting the case may finally be winding down after years of contentious legal wrangling. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-04 04:00:00 UTC ]
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Nine executives’ bonuses take a hit as profits plummet 31% in soft ad market

Drop in revenue in broadcasting and publishing partly offset by increase in income from Stan and DomainFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastNine Entertainment has recorded a steep 31% slide in annual net profit to... Continue reading at The Guardian

[ The Guardian | 2024-08-28 06:35:43 UTC ]
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American Short Fiction Announces Fall 2024 ‘MFA for All’ Program

American Short Fiction, a nonprofit literary organization based in Austin, Tex., has announced its fall 2024 "MFA for All" program. The series will feature three accomplished authors as faculty: Jamel Brinkley, Susan Choi, and Karen Russell. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-28 04:00:00 UTC ]
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Leonard Riggio, who forged a bookselling empire at Barnes & Noble, dead at 83

Leonard Riggio, a brash, self-styled underdog who transformed the publishing industry by building Barnes & Noble into the country’s most powerful bookseller but later saw his company overtaken by the rise of Amazon Continue reading at ABC News

[ ABC News | 2024-08-27 20:22:22 UTC ]
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Amazon’s Kindle just went on sale for the second time this year

If you’re an avid reader, an Amazon Kindle just makes sense. You can carry hundreds of books with you everywhere you go, and you don’t have to break your back doing it. The thing is, the Kindle doesn’t go on sale very often, which is why this rare discount is so exciting. Right now, you... Continue reading at PC World

[ PC World | 2024-08-26 16:30:38 UTC ]
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Windows unleashed: 7 easy programs that unlock command line powers

Windows, Microsoft, and third-party software makers supply numerous useful tools for the command line — but these are not always easy to use. Graphical user interfaces (GUI), on the other hand, usually offer a more intuitive experience. Instead of developing a program from scratch,... Continue reading at PC World

[ PC World | 2024-08-23 10:30:00 UTC ]
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SPCK Group Signs Distribution Deal with Two Rivers Distribution

The London-based Christian publisher, established in 1698, publishes about 80 titles annually, and has a backlist of more than 3,000 titles across nine imprints. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-21 04:00:00 UTC ]
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In hard times for media companies, these people are working to bolster Indigenous news coverage in Sask.

Times are hard for print media in Saskatchewan. This is true for Indigenous-focused news outlets just like any other. But some are adapting to change and hoping to inspire the next generation of Indigenous journalists. Continue reading at CBC

[ CBC | 2024-08-19 10:00:00 UTC ]
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