Time Inc. Creates Native Ad Group to Forge Programs Across Brands

Time Inc. has created an eight-person unit to focus on native advertising at the publishing company, led by a staffer from the editorial side, Sports Illustrated Group Creative Director Chris Hercik, and another from the business side, Senior VP-Marketing and Sales Development Priya Narang.Mr. Hercik continues his role at Sports Illustrated. Ms. Narang joined Time Inc. a few weeks ago from Cannondale, where she was VP-global marketing.Where individual magazine brands have been selling and creating native ads at the company, the new Time Inc. Native Group will work with advertisers, brand editors and publishers to develop and implement native programs and strategies across the company's 25-title portfolio, according to Mark Ford, exec VP-global ad sales. In addition to Sports Illustrated, Time Inc. brands include People, Fortune, Time, InStyle, Entertainment Weekly, Essence, Travel & Leisure and Food & Wine. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-07-17 00:00:00 UTC ]
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Media Briefing: European publishers speak out on advertisers’ punishing brand safety practices

This week's Media Briefing recaps what publishers had to say behind closed doors during last week's Digiday Publishing Summit Europe about the brand safety/suitability practices that are penalizing their ad businesses. Continue reading at Digiday

[ Digiday | 2024-11-07 05:01:00 UTC ]
More news stories like this | All news stories tagged with: #publishing summit #closed doors #media briefing


Hachette Expands Basic Books Group

The division of Hachette Book Group will add two new imprints to its portfolio following the promotion of Lara Heimert to president and publisher: Basic Venture, a new business and economics imprint, and Basic Liberty, a new conservative imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-07 05:00:00 UTC ]
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How Brands Find New Audiences As Media Habits Shift

Brands are always on the hunt for new audiences. At ADWEEK's Mediaweek event in New York last week, executives from Coca-Cola's Bodyarmor Sports Nutrition and news publisher The Shade Room discussed how they're expanding their audiences by working with influencers and... Continue reading at AdWeek

[ AdWeek | 2024-11-04 19:20:03 UTC ]
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Texas Library Re-Classifies Nonfiction Native American History Book as Fiction: Book Censorship News, November 1, 2024

"We know from history that a way you control a nation is by controlling what its citizens read" — Jodi Picoult Continue reading at Book Riot

[ Book Riot | 2024-11-01 11:00:00 UTC ]
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Penguin Random House Expands Its Christian Publishing Program

The Penguin Random House Christian Publishing Group, a new standalone entity, will expand and build upon on the publisher’s existing evangelical Christian publishing programs under the leadership of Campbell Wharton. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-31 00:00:00 UTC ]
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‘You don’t want to waste time on climate change’: TV weather’s big problem with the environmental crisis

Lack of time, difficulties with scientific rigour, an uninterested public … television meteorologists open up about why they’re so quiet about the reasons for extreme conditionsWhy do TV and radio forecasts rarely contextualise extreme weather events in terms of the climate crisis? After all,... Continue reading at The Guardian

[ The Guardian | 2024-10-25 14:00:08 UTC ]
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It’s time Australia called in the big guns on the social media firms. Our democracy is at risk | Belinda Barnet

Meta has made it very clear to Australians that they do not value our journalism or our public interest mediaThe joint select committee on social media and Australian society tabled their interim report on Monday, recommending that the government explore alternative revenue mechanisms to... Continue reading at The Guardian

[ The Guardian | 2024-10-22 04:53:35 UTC ]
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Quarto Group CEO Alison Goff to Step Down

Goff, who joined the Quarto Group in 2022, will step down at the end of the year due to personal reasons. Quarto Group president CK Lau will step in as interim CEO, effective November 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-22 04:00:00 UTC ]
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Ingram Content Group launches new research tool

Ingram Content Group has unveiled a new IP database and research tool, called MediaScout. Here's what it can do. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2024-10-18 18:59:37 UTC ]
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Top 5 TV-Themed Brand Activations at New York Comic Con 2024

It's that time of the year where the Javits Center will be full of superheroes, supervillains, and more. New York Comic Con kicked off Oct. 17 and will run through Oct. 20. While the East Coast leg is not nearly as large as San Diego's version that took place earlier... Continue reading at AdWeek

[ AdWeek | 2024-10-18 16:49:58 UTC ]
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Mexican restaurant group’s chef-owner claims partner skimmed funds to revive Kellogg’s Diner

A top chef has accused his longtime business partner of improperly funneling millions of dollars into side projects, including the revival of Williamsburg’s Kellogg’s Diner.Julian Medina says that Luis Skibar, who owns a fast-growing empire of Mexican-style eateries with Medina, has “unlawfully... Continue reading at Crains New York

[ Crains New York | 2024-10-15 17:41:30 UTC ]
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Finding Freedom One Breath at a Time: PW Talks with Jasmine Marie

PW talks with the author of ‘Black Girls Breathing’ about how mindful breathing and other practices can help heal chronic stress and generational trauma. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-11 04:00:00 UTC ]
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Finding Freedom One Breath at a Time: PW Talks with Jasmine Marie

PW talks with the author of ‘Black Girls Breathing’ about how mindful breathing and other practices can help heal chronic stress and generational trauma. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-11 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #generational trauma #mindful breathing #jasmine marie #finding freedom


Heartland Fall Forum: Changing the World, One Book at a Time

After a day of celebration, the 250 booksellers attending Heartland Fall Forum focused on the business of bookselling, with a busy trade show followed by a day of education as veteran booksellers mixed with 114 first-time attendees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-10 04:00:00 UTC ]
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Jeff Koons just uploaded his entire catalog of art to the internet for the first time

Working with Squarespace, the famous artist designed a new template to showcase his artwork. And you can use it, too. For the first time ever, Jeff Koons’ entire catalog is on a website. The newly revamped jeffkoons.com presents over four decades of Koons’ artwork in a comprehensive digital... Continue reading at Fast Company

[ Fast Company | 2024-10-09 12:00:00 UTC ]
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Luis Jaramillo on Creating a Multigenerational Speculative Story of the Borderlands

I highlighted Luis Jaramillo’s first book, the short story collection The Doctor’s Wife—a gathering of 91 ultra-short chapters, some as brief as a sentence, that add up to a portrait of a family—as a best book of 2012 for NPR. His first novel further reveals his wide-ranging literary talents.... Continue reading at Literrary Hub

[ Literrary Hub | 2024-10-08 08:55:05 UTC ]
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'Joker: Folie à Deux' Might Be the Worst Comic Book Adaptation of All Time

The sequel starring Joaquin Phoenix and Lady Gaga has proven to be both a critical disappointment and a box office one. Continue reading at Wired

[ Wired | 2024-10-07 16:43:09 UTC ]
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Tanzania suspends news websites over ad referencing killings of dissidents

Regulator says advert by publisher of the Citizen newspaper ‘likely to harm national unity’ Tanzania has suspended the online operations of a top newspaper publisher after one of its publications ran an animated advert depicting the country’s president, Samia Suluhu Hassan, and referencing a... Continue reading at The Guardian

[ The Guardian | 2024-10-03 15:13:30 UTC ]
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Blizzard is trying to make a StarCraft shooter again (for the third time)

Blizzard is diving into the StarCraft shooter well once again, after two previous titles were canceled. This information comes from a forthcoming book about the developer by games journalist Jason Schreier and was discussed during a recent IGN podcast. This time around, veteran developer Dan Hay... Continue reading at Engadget

[ Engadget | 2024-09-27 15:39:50 UTC ]
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Our 15 Most-Read Posts Of All Time

Fifteen years ago, Electric Literature started as a print and digital quarterly journal during the glory days of the print magazine era. Our very first issue surpassed 10,000 copies in sales, we were stocked in newsstands and bookstores, and as an e-book. We were one of the first to publish... Continue reading at Electric Literature

[ Electric Literature | 2024-09-27 11:10:00 UTC ]
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