Time Inc. Confirms Its Purchase of Jane Pratt's xoJane and xoVain

Time Inc. has acquired Jane Pratt's xoJane and xoVain websites in a bid to build up its portfolio of brands that target millennials. Adweek first reported that the acquisition was imminent on Oct. 16.   The deal is the latest in a string of big moves from the New York magazine publisher this month. On Oct. 18, Time Inc. bought HelloGiggles, a lifestyle site founded by actress Zooey Deschanel in 2011. The Wall Street Journal pegged the deal at $20 million. The next day, Time Inc. also announced it was shutting down the women's shopping magazine AllYou.  With xoJane and xoVain, Time Inc. continues to bolster its beauty, fashion and digital-only content. The publisher also runs the home-focused website The Snug, beauty-oriented Mimi and The Drive, an automotive site for guys under 35. Pratt's editorial team will report to Deborah Marquardt, vp and general manager of Time Inc.'s Style Network. "We are delighted to have the opportunity to serve this modern, inclusive community of women, increasing our reach in this important segment and providing our advertising partners with more access to targeted, engaged audiences," Time Inc.'s evp Evelyn Webster said in a statement. According to comScore, xoJane had 2.5 million unique visitors this September, up from 1.1 million in September 2014. Sister site xoVain clocked in 958,000 viewers in September. And while it launched in March 2013, it did not meet comScore's minimum traffic numbers to be tracked year over year. Pratt—the... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-28 00:00:00 UTC ]
News tagged with: #editorial team #general manager #style network #advertising partners #engaged audiences #editorial properties

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Q&A: Nancy Gibbs, Time’s New Managing Editor

Nancy Gibbs has been a long-time member of Time, but with Richard Stengel's departure to the U.S. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-19 00:00:00 UTC ]
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Amazon title on Financial Times shortlist

The Financial Times and Goldman Sachs Business Book of the Year shortlist has been announced,... Continue reading at The Bookseller

[ The Bookseller | 2013-09-19 00:00:00 UTC ]
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Time Inc. Is Ready to Launch Its Ambitious New Video Strategy

Last November, then-Time Inc. CEO Laura Lang announced that the company was gearing up to launch a digital video unit complete with new studios and programming, plus a new leader in former Meredith video exec J.R. McCabe, Time Inc.’s first svp, video. It wasn’t exactly a revolutionary move—other... Continue reading at AdWeek

[ AdWeek | 2013-09-16 00:00:00 UTC ]
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China’s CN Times Books Debuts U.S. List

CN Times Books is the U.S. publishing subsidiary of Beijing Media Time Book Co. Ltd., one of the largest trade book publishers in China. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-13 00:00:00 UTC ]
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Time’s Top Editor Leaving for State Dept.

With a new CEO and a new set of titles, it's been a busy week (in the midst of a busy year) for Time Inc. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-13 00:00:00 UTC ]
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Graphic Novel “Beirut 1990″ is a Timely, Fresh Treatment of War

The new translation of the graphic novel Beirut 1990 is a timely reminder that when it comes to depicting the reality of war, sometimes waiting a while is best. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-06 00:00:00 UTC ]
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Amazon's Kindle MatchBook turns past print purchases into low-cost ebooks

It's yet another step in Amazon's merging of the physical and digital worlds—and another ploy for platform lock-in. Continue reading at PC World

[ PC World | 2013-09-03 00:00:00 UTC ]
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Kindle MatchBook: Re–Purchase your Library from Amazon for $2.99 or less

In October Amazon launches Kindle MatchBook, an arrangement that lets you purchase the Kindle edition of books you've already bought from them in print for $2.99 or less. The agreement currently covers about 10,000 books from a variety of publishers, and the prices are valid for any book... Continue reading at Fast Company

[ Fast Company | 2013-09-03 00:00:00 UTC ]
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DOJ offers to cut injunction time in Apple ebook case, stays firm on key points

The US Justice Department was insistent that its proposed injunction against Apple for alleged ebook price fixing was the proper remedy earlier this month, but it's now willing to budge on that somewhat. As Reuters reports, the DOJ has offered to cut the length of the injunction from ten to five... Continue reading at Engadget

[ Engadget | 2013-08-24 00:00:00 UTC ]
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[ Publishers Weekly | 2013-08-23 00:00:00 UTC ]
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[ Editor & Publisher | 2013-08-16 00:00:00 UTC ]
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[ Engadget | 2013-08-14 00:00:00 UTC ]
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Time Inc. Launches Documentary Video Unit

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[ Folio Magazine | 2013-08-13 00:00:00 UTC ]
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[ Crains New York | 2013-08-08 00:00:00 UTC ]
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[ Crains New York | 2013-08-07 00:00:00 UTC ]
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[ Editor & Publisher | 2013-08-05 00:00:00 UTC ]
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[ Crains New York | 2013-08-01 00:00:00 UTC ]
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Meet XKeyscore: The NSA's Secret Real-Time Internet Snooping System That May Have Already Met You

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[ Fast Company | 2013-07-31 00:00:00 UTC ]
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[ Betanews | 2013-07-31 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-07-31 00:00:00 UTC ]
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