As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic technology for ad targeting. Six-year-old Adelphic is a demand-side platform that helps brands plan and manage mobile and digital campaigns. It will also help Viant advertisers more precisely target groups of consumers across Time Inc.'s properties, which include People, Time, Fortune and Sports Illustrated. Terms of the deal were not disclosed. In a statement, Time Inc. president and CEO Rich Battista said the move will extend the company's reach to 1 billion global consumers. Adelphic's self-serve platform, which lets marketers buy and manage their own media, was also a selling point. "We know that in addition to premium content, advertisers are looking for more efficient buying processes for digital audiences," Battista said in a statement. "With Adelphic's proven self-service capabilities, Time Inc. and Viant will be able to deliver greater programmatic competencies and benefits to our partners." The acquisition is also part of Time Inc.'s goal to become a "people-based platform," per the statement—similar wording that Facebook and Google have used to position themselves as digital ad players in recent years. The move is the latest shift from print to digital at Time... Continue reading at 'AdWeek'
[ AdWeek | 2017-01-24 00:00:00 UTC ]
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Times Square is no stranger to women's bodies, but a particular advertisement recently stirred controversy, reflecting deep societal tensions surrounding motherhood and female sexuality. The ad promoted lactation cookies in a provocative campaign by breastfeeding startup... Continue reading at AdWeek
[ AdWeek | 2024-05-13 20:32:01 UTC ]
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The purchase of children's publisher Dry Climate, best known for its alphabetical books spotlighting cities, states, and regions across the U.S., is the latest in a string of acquisitions made by the regional books publisher Arcadia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-10 04:00:00 UTC ]
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'Our shared goal is to expand the audience for our authors and their books,' says S&S CEO Jonathan Karp in announcing the VBK acquisition. The post Simon & Schuster To Acquire the Netherlands’ VBK appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-06 21:39:31 UTC ]
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Winning books include Night Watch and King: A Life, while journalism winners focused on coverage of the Israel-Gaza warThis year’s Pulitzer winners include the New York Times and ProPublica as well as authors including Jayne Anne Phillips and Jonathan Eig.The Pulitzers honored the best in... Continue reading at The Guardian
[ The Guardian | 2024-05-06 21:10:55 UTC ]
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S&S has acquired VBK, the largest Dutch book publishing house, and its subsidiaries and sister companies. The move marks the first major instance of a promised international expansion at S&S since its acquisition by private equity firm KKR last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-06 04:00:00 UTC ]
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Audio platform Spotify made its first appearance at NewFronts week on Wednesday evening, part of a larger bid from the streaming platform to attract advertising to its growing inventory of digital video. While Spotify remains predominantly a music, podcast and audiobook... Continue reading at AdWeek
[ AdWeek | 2024-05-01 21:11:08 UTC ]
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The Financial Times has become the latest news organization to strike a deal with OpenAI. In a joint announcement on Monday, the Financial Times and OpenAI said that maker of ChatGPT will use the Financial Times’ journalism to train its AI models and collaborate on developing new AI products and... Continue reading at Engadget
[ Engadget | 2024-04-29 17:32:56 UTC ]
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Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads'... Continue reading at AdWeek
[ AdWeek | 2024-04-25 12:00:00 UTC ]
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Winners at the 2024 L.A. Times Book Prizes included Ed Park for fiction, Ivy Pochoda for mystery/thriller and the pro-Palestinian commencement speaker whose name has become a rallying cry for free speech. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-04-20 05:08:39 UTC ]
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PEN's new report shows that book bans continue to rise and continue to target books by or about queer people and people of color. Continue reading at Book Riot
[ Book Riot | 2024-04-16 12:05:00 UTC ]
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The New York City–based subsidiary of Italian publisher the Mondadori Group has agreed to acquire the White River Junction, Vt.–based independent book publisher of titles on politics and sustainability. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-15 04:00:00 UTC ]
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Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making "big data" announcements and the Joint Industry Committee (JIC) certifying Comscore and VideoAmp. To explain exactly what's going on in measurement, ADWEEK went to great... Continue reading at AdWeek
[ AdWeek | 2024-04-04 19:17:06 UTC ]
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