TikTok to sell books directly to users via marketplace

To further capitalise on the popularity of BookTok the social media giant will let users purchase titles through partnerships with publishers and retailersTikTok has proved to be a hugely successful way to promote books in recent years, with publishers attributing the popularity of books such as It Ends With Us by Colleen Hoover and The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid in large part to recommendations on the app. Now TikTok has decided to sell books directly, announcing partnerships with publishers HarperCollins UK, WH Smith, Bloomsbury and bookshop.org, all of which will sell books via TikTok’s online marketplace.#BookTok is one of the social media platform’s most popular hashtags, reaching more than 90bn views to date, and as a result TikTok has formed several partnerships off the back of its success, including with the Hay festival and publisher Penguin Random House (PRH), where since September, app users have been able to tag any PRH title in their videos. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2022-11-17 16:49:24 UTC ]

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Is this the worst site on the Internet?

For legitimate online publishers that rely on display on advertising, it's getting increasingly difficult to make ends meet. That's thanks in large part to long-tail sites that have learned to game the online ad system, and the ad tech middlemen that help them do it.The post Is this the worst... Continue reading at Digiday

[ Digiday | 2014-02-28 00:00:00 UTC ]
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Distribution: HGE Signs Capstone, Curious Fox

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[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
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Fox to Secure Controlling Stake in YES Network

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[ AdWeek | 2014-01-25 00:00:00 UTC ]
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[ The Bookseller | 2014-01-03 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-12-11 00:00:00 UTC ]
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[ BBC News | 2013-10-18 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-10-11 00:00:00 UTC ]
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ReaderLink Head Calls for Higher E-book Prices

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[ Publishers Weekly | 2013-09-13 00:00:00 UTC ]
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WHS quarterly sales down 5%

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[ The Bookseller | 2013-06-13 00:00:00 UTC ]
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[ The Bookseller | 2013-04-25 00:00:00 UTC ]
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[ The Bookseller | 2013-01-23 00:00:00 UTC ]
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[ The Bookseller | 2013-01-07 00:00:00 UTC ]
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[ The Bookseller | 2012-04-19 00:00:00 UTC ]
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[ The Bookseller | 2012-04-19 00:00:00 UTC ]
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[ Engadget | 2012-04-11 00:00:00 UTC ]
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B&N unveils cheaper Nook Tablet

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[ Crains New York | 2012-02-21 00:00:00 UTC ]
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Bringing Synergy Back

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[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
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[ The Bookseller | 2012-01-27 00:00:00 UTC ]
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[ Publishers Weekly | 2011-12-14 00:00:00 UTC ]
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[ The Bookseller | 2011-11-10 00:00:00 UTC ]
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