To further capitalise on the popularity of BookTok the social media giant will let users purchase titles through partnerships with publishers and retailersTikTok has proved to be a hugely successful way to promote books in recent years, with publishers attributing the popularity of books such as It Ends With Us by Colleen Hoover and The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid in large part to recommendations on the app. Now TikTok has decided to sell books directly, announcing partnerships with publishers HarperCollins UK, WH Smith, Bloomsbury and bookshop.org, all of which will sell books via TikTok’s online marketplace.#BookTok is one of the social media platform’s most popular hashtags, reaching more than 90bn views to date, and as a result TikTok has formed several partnerships off the back of its success, including with the Hay festival and publisher Penguin Random House (PRH), where since September, app users have been able to tag any PRH title in their videos. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2022-11-17 16:49:24 UTC ]
Written By: Lisa Campbell Publication Date: Tue, 13/09/2011 - 16:07 W H Smith said it is delighted to have a new branch in Westfield Stratford City as the £1.45bn complex opened its doors for the first time to customers today (13th September). The branch is based on the lower ground floor of... Continue reading at The Bookseller
[ The Bookseller | 2011-09-13 00:00:00 UTC ]
More news stories like this
Written By: Lisa Campbell Publication Date: Fri, 26/08/2011 - 07:13 A coalition of "left-leaning political bookshops" is to launch in October, creating a support network for independent booksellers. The Alliance of Radical Booksellers (ARB) will officially begin on 6th October and so far has... Continue reading at The Bookseller
[ The Bookseller | 2011-08-26 00:00:00 UTC ]
More news stories like this
Written By: Philip Stone Publication Date: Tue, 05/07/2011 - 16:04 Dawn Frenchs début novel, A Tiny Bit Marvellous (Penguin), retains its position at the summit of The Official UK Top 50 week-on-week, thanks to a promotional appearance on ITVs This Morning, and a £2.99 if you spend £10... Continue reading at The Bookseller
[ The Bookseller | 2011-07-05 00:00:00 UTC ]
More news stories like this
Written By: Bookseller Staff Publication Date: Thu, 02/06/2011 - 08:37 Nobel Prize-winning author V S Naipaul has declared that women's writing is "unequal" to his, during an event at the Hay Festival. The writer, who won the Man Booker in 1971 for In a Free State, said during an interview... Continue reading at The Bookseller
[ The Bookseller | 2011-06-02 00:00:00 UTC ]
More news stories like this
Publication Date: Thu, 12/05/2011 - 09:30 Lonely Planet is to move some operations to London at the same time as making 70 staff redundant in Australia. Staff at the Lonely Planet office in Melbourne have been told a large part of the company's web operations are moving to the UK following... Continue reading at The Bookseller
[ The Bookseller | 2011-05-12 00:00:00 UTC ]
More news stories like this
Publication Date: Thu, 12/05/2011 - 09:30 Lonely Planet is to move some operations to London at the same time as making 70 staff redundant in Australia. Staff at the Lonely Planet office in Melbourne have been told a large part of the company's web operations are moving to the UK following... Continue reading at The Bookseller
[ The Bookseller | 2011-05-12 00:00:00 UTC ]
More news stories like this
Publication Date: Tue, 03/05/2011 - 08:00 Waterstone's has launched its second Picture This illustration competition, partnering with HarperCollins, the Daily Telegraph and children's author Michael Morpurgo. The competition was launched in the Daily Telegraph Review and on Waterstones.com on... Continue reading at The Bookseller
[ The Bookseller | 2011-05-03 00:00:00 UTC ]
More news stories like this
Publication Date: Wed, 02/03/2011 - 15:00 Rare and out-of-print books specialist AbeBooks is to acquire Zvab.com, the online marketplace for German rare antiquarian books. The company, which was itself bought by Amazon.com in 2008, reached an agreement with Mediantis AG to acquire the assets of... Continue reading at The Bookseller
[ The Bookseller | 2011-03-02 00:00:00 UTC ]
More news stories like this
Total revenue jumped 9 percent to $367 million for Meredith Corp in the second quarter of fiscal 2011, driven by strong advertising growth and integrated marketing services. Total advertising revenue for the first six months of fiscal 2011 jumped 11 percent to $420 million (with total revenue of... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-25 00:00:00 UTC ]
More news stories like this