To further capitalise on the popularity of BookTok the social media giant will let users purchase titles through partnerships with publishers and retailersTikTok has proved to be a hugely successful way to promote books in recent years, with publishers attributing the popularity of books such as It Ends With Us by Colleen Hoover and The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid in large part to recommendations on the app. Now TikTok has decided to sell books directly, announcing partnerships with publishers HarperCollins UK, WH Smith, Bloomsbury and bookshop.org, all of which will sell books via TikTok’s online marketplace.#BookTok is one of the social media platform’s most popular hashtags, reaching more than 90bn views to date, and as a result TikTok has formed several partnerships off the back of its success, including with the Hay festival and publisher Penguin Random House (PRH), where since September, app users have been able to tag any PRH title in their videos. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2022-11-17 16:49:24 UTC ]
Simon Schama, Germaine Greer, Salman Rushdie and Caitlin Moran are just some of the writers and thinkers lined up to take part in this year’s Hay Festival, which takes place 25th May – 5th June. Continue reading at The Bookseller
[ The Bookseller | 2016-04-12 00:00:00 UTC ]
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WH Smith is fitting 100 of its UK branches with digital display screens in a bid to modernise its shop fronts. Continue reading at The Bookseller
[ The Bookseller | 2016-04-05 00:00:00 UTC ]
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WH Smith is launching an exclusive book club with author and YouTube vlogger Zoe Sugg, known as Zoella, this summer. Continue reading at The Bookseller
[ The Bookseller | 2016-03-03 00:00:00 UTC ]
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Most publishers and authors used their booth presence at the North American International Toy Fair to sell books and sidelines, though a growing number were also on the hunt for new licensing deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
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Host of the Project says outrage at ‘neo-masculinist’ Daryush Valizadeh should be channelled into something positive, rather than fuelling his public profileWaleed Aly has called for a social media blackout on Daryush Valizadeh, the leader of “neo-masculinist” group Return of the Kings who... Continue reading at The Guardian
[ The Guardian | 2016-02-02 00:00:00 UTC ]
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Journalist and critic Julia Eccleshare right has been appointed children’s director of the Hay Festival. She will programme Hay’s Children’s Festival and the Hay YA programme, succeeding Mary Byrne. Continue reading at The Bookseller
[ The Bookseller | 2015-11-20 00:00:00 UTC ]
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The book blurb is one of the longest-running conventions in publishing and is largely a favor passed among writers and friends. But do they sell books? The post Don’t Judge a Book By Its Cover, Judge it By Its Blurbs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-07 00:00:00 UTC ]
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Big online publishers have a message for marketers: Stop putting so much faith in technology and realize that we're the only ones you can trust.This argument runs counter to one of the core principles of online advertising. For several years now, the advertising industry has been increasingly... Continue reading at Advertising Age
[ Advertising Age | 2015-10-01 00:00:00 UTC ]
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The Bookseller is teaming up with the Hay Festival for next year’s YA Book Prize, whose submissions open today. The Bookseller launched the 2016 prize at its children’s conference in London today (29th September), alongside the winner of the 2015 prize, Louise O’Neill. Submissions are now... Continue reading at The Bookseller
[ The Bookseller | 2015-09-30 00:00:00 UTC ]
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WH Smith has revealed a list of 100 "best paperbacks of all time" as voted for by its customers. The chain retailer asked customers to vote for their favourite paperback through social media, with “thousands” getting involved. WHS said that Harper Lee’s To Kill a Mockingbird topped the list,... Continue reading at The Bookseller
[ The Bookseller | 2015-09-29 00:00:00 UTC ]
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Johannesburg's Philani Dladli was homeless when he decided to sell books he found and read, offering them on a sliding price scale based on his own review. The post Homeless South African Sells Books and Reviews In Lieu of Begging appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-25 00:00:00 UTC ]
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London's Pushkin Press has become one of the founding partners of Picturehouse Central cinema and will have a pop-up shop in the theater to sell books. The post Pushkin Press Opens Pop-up Shop in New Cinema appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-24 00:00:00 UTC ]
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Cairo's Kotob Khan Bookstore does far more than merely sell books: it serves as a community center, a gathering place — and now it's a publisher as well. The post Cairo’s Kotob Khan Bookstore: A Literary Safe Place appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-13 00:00:00 UTC ]
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WH Smith's total group sales for the last quarter grew slightly by 1% compared to the same period in 2014, although high street sales were down. The high street division saw both total sales and like-for-like sales fall 4% compared to last year in the 13 weeks ending 30th May. However, the... Continue reading at The Bookseller
[ The Bookseller | 2015-06-04 00:00:00 UTC ]
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Nielsen is in the testing stage to develop a festival sales channel to record sales from Hay and Edinburgh Literary Festivals. The information company has been liaising with Hay Festival and Edinburgh Book Festival on the prospect of producing a BookScan “festival sales measurement” after... Continue reading at The Bookseller
[ The Bookseller | 2015-06-04 00:00:00 UTC ]
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WH Smith has struck a deal to open six outlets at Sydney airport, Australia. The company, which bought the Queensland-based Supanews chain last year, has reportedly secured the Sydney airport venues after a “competitive tender process” according to Stationery News Australia. The new stores... Continue reading at The Bookseller
[ The Bookseller | 2015-05-19 00:00:00 UTC ]
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Publishers should help authors to identify their digital skills, but social media is “not the most important thing”, writers and industry insiders have told The Bookseller. Authors should feel comfortable with any digital activity they are asked to undertake, using tweeting, blogging and other... Continue reading at The Bookseller
[ The Bookseller | 2015-05-19 00:00:00 UTC ]
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WH Smith has released its Richard and Judy Summer Book Club titles, featuring David Nicholls, Nick Hornby and Joel Dicker in the mix. The eight titles feature two from publisher Orion - No Safe House by Linwood Barclay and Summertime by Vanessa Lafaye, while Nicholls’ Us (Hodder) and... Continue reading at The Bookseller
[ The Bookseller | 2015-05-08 00:00:00 UTC ]
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To mark the opening of the 'Insurgent' film, HarperCollins and Twitter are partnering to offer fans of Veronica Roth's Divergent trilogy a discounted hardcover of the 'Insurgent' movie tie-in edition via Twitter links. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-20 00:00:00 UTC ]
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