To further capitalise on the popularity of BookTok the social media giant will let users purchase titles through partnerships with publishers and retailersTikTok has proved to be a hugely successful way to promote books in recent years, with publishers attributing the popularity of books such as It Ends With Us by Colleen Hoover and The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid in large part to recommendations on the app. Now TikTok has decided to sell books directly, announcing partnerships with publishers HarperCollins UK, WH Smith, Bloomsbury and bookshop.org, all of which will sell books via TikTok’s online marketplace.#BookTok is one of the social media platform’s most popular hashtags, reaching more than 90bn views to date, and as a result TikTok has formed several partnerships off the back of its success, including with the Hay festival and publisher Penguin Random House (PRH), where since September, app users have been able to tag any PRH title in their videos. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2022-11-17 16:49:24 UTC ]
A round of promotions has been revealed across 4th Estate and William Collins with Helen Garnons-Williams promoted to associate publisher across the two HarperCollins imprints and Tom Killingbeck appointed to William Colllins' editorial director, while Anna Kelly will become editorial director... Continue reading at The Bookseller
[ The Bookseller | 2019-07-02 10:55:24 UTC ]
More news stories like this
'The Sandman' is being made into a live-action series by Warner Bros. Television, and HarperCollins Germany gets its second chief in under two years. The post Neil Gaiman’s ‘Sandman’ Coming to Netflix; HarperCollins Germany Names Jürgen Welte appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-07-02 02:40:58 UTC ]
More news stories like this
HarperCollins has snapped up The Batch Bible and another book from Scottish YouTube home cook The Batch Lady, Suzanne Mulholland, in a six-figure pre-empt. Continue reading at The Bookseller
[ The Bookseller | 2019-06-26 22:57:55 UTC ]
More news stories like this
Publisher and nephew of Virginia and Leonard Woolf, he extended the hand of friendship to Woolf scholars and writersThe publisher and editor Cecil Woolf, who has died aged 92, was a nephew of Virginia and Leonard Woolf and the last person to have known Virginia Woolf personally, taking her tea... Continue reading at The Guardian
[ The Guardian | 2019-06-26 16:42:57 UTC ]
More news stories like this
HarperCollins’ Martha Ashby has snapped up a novel about "women’s bodily autonomy, motherhood and societal expectations" from American author and Publishers Weekly reviewer Donna Freitas in a six-figure pre-empt. Continue reading at The Bookseller
[ The Bookseller | 2019-06-25 18:53:46 UTC ]
More news stories like this
Bloomsbury’s digital director and publisher Stephanie Duncan has left the company after almost 23 years. Continue reading at The Bookseller
[ The Bookseller | 2019-06-25 18:10:45 UTC ]
More news stories like this
Bloomsbury has signed a global two-book deal with American YA author Brigid Kemmerer. Continue reading at The Bookseller
[ The Bookseller | 2019-06-24 21:35:35 UTC ]
More news stories like this
HarperCollins has bought We Just Clicked, described as "a love story for the Instagram generation", and a second novel from romantic comedy author Anna Bell. Continue reading at The Bookseller
[ The Bookseller | 2019-06-20 23:59:03 UTC ]
More news stories like this
HarperCollins Children’s Books will this October start publishing a young fiction series set in a magical werewolf world. Continue reading at The Bookseller
[ The Bookseller | 2019-06-20 00:29:34 UTC ]
More news stories like this
New Writing North and Michael Morpurgo’s Farms for City Children are among seven charities sharing £100,000 donated by HarperCollins UK parent company News Corp UK, via the annual News Corp Giving programme. Continue reading at The Bookseller
[ The Bookseller | 2019-06-18 09:16:53 UTC ]
More news stories like this
Authors who write about marginalised communities are facing abuse, boycotts and even death threats. What is cancel culture doing to young adult fiction?Earlier this month, the author and screenwriter Gareth Roberts announced that his story was being removed from a forthcoming Doctor Who... Continue reading at The Guardian
[ The Guardian | 2019-06-15 08:00:15 UTC ]
More news stories like this
A new online bookshop has launched to promote books, graphic novels and gifts that feature characters from under-represented backgrounds. Continue reading at The Bookseller
[ The Bookseller | 2019-05-15 00:00:00 UTC ]
More news stories like this
A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called... Continue reading at Advertising Age
[ Advertising Age | 2019-04-25 00:00:00 UTC ]
More news stories like this
Michael Rosen, Cressida Cowell and David Baddiel are among the children’s writers taking part in Hay Festival’s 2019 schools programme. Continue reading at The Bookseller
[ The Bookseller | 2019-03-04 00:00:00 UTC ]
More news stories like this
WH Smith has reported a “strong trading performance” for Christmas trading, with total sales up 6%. Continue reading at The Bookseller
[ The Bookseller | 2019-01-24 00:00:00 UTC ]
More news stories like this
The Eccles Centre at the British Library is joining forces with Hay Festival on the Centre's £20,000 Writer’s Award, which will become the Eccles Centre and Hay Festival Writer’s Award. Continue reading at The Bookseller
[ The Bookseller | 2019-01-18 00:00:00 UTC ]
More news stories like this
They don’t own Whole Foods, but they do sell books! As Groucho Marx once said, outside of a dog, books are man’s best friend. Inside of a dog, it’s too dark to read.Read Full Story Continue reading at Fast Company
[ Fast Company | 2018-12-14 00:00:00 UTC ]
More news stories like this
PrestoPhoto isn’t just a photo book service. It’s also an online marketplace for selling your creations—though there’s no obligation to put your work up for sale. It’s a great idea, but sadly PrestoPhoto just doesn’t deliver. The book creation editor is slow, dated-looking and lacks essential... Continue reading at PC World
[ PC World | 2018-12-13 00:00:00 UTC ]
More news stories like this
Hay Festival is hosting two new events in Latin America: Hay Festival Forum Ayacucho in Peru and Hay Festival Forum Santiago in Chile. Continue reading at The Bookseller
[ The Bookseller | 2018-11-07 00:00:00 UTC ]
More news stories like this