TikTok to sell books directly to users via marketplace

To further capitalise on the popularity of BookTok the social media giant will let users purchase titles through partnerships with publishers and retailersTikTok has proved to be a hugely successful way to promote books in recent years, with publishers attributing the popularity of books such as It Ends With Us by Colleen Hoover and The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid in large part to recommendations on the app. Now TikTok has decided to sell books directly, announcing partnerships with publishers HarperCollins UK, WH Smith, Bloomsbury and bookshop.org, all of which will sell books via TikTok’s online marketplace.#BookTok is one of the social media platform’s most popular hashtags, reaching more than 90bn views to date, and as a result TikTok has formed several partnerships off the back of its success, including with the Hay festival and publisher Penguin Random House (PRH), where since September, app users have been able to tag any PRH title in their videos. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2022-11-17 16:49:24 UTC ]

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4th Estate snaps up Bernie Marsden's memoir

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[ The Bookseller | 2019-07-30 07:38:39 UTC ]
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Donnelly joins Bloomsbury Children's Books

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[ The Bookseller | 2019-07-29 03:23:16 UTC ]
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Bloomsbury, Faber and Granta make Polari 2019 shortlists

Bloomsbury has scooped two nominations on the Polari 2019 shortlists with titles from indies Faber, Granta and Orenda also up for awards. Continue reading at The Bookseller

[ The Bookseller | 2019-07-29 01:46:32 UTC ]
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Bloomsbury signs deal with Classoos for 14,000 academic books

Bloomsbury has signed a licensing agreement to make 14,000 of its academic books available through digital textbook platform Classoos. Continue reading at The Bookseller

[ The Bookseller | 2019-07-25 06:50:05 UTC ]
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Philippa Gregory reimagines young fiction title for HarperCollins

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[ The Bookseller | 2019-07-24 14:49:10 UTC ]
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Bookouture hires Dauman and Chimirri ahead of office move

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[ The Bookseller | 2019-07-22 11:24:49 UTC ]
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Books and movies to wed! HarperCollins and Sony Pictures are committing to a long-term relationship.

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[ Literrary Hub | 2019-07-17 14:53:33 UTC ]
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HC Launches Film Shingle with Sony, Former Fox 2000 Head

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[ Publishers Weekly | 2019-07-16 04:00:00 UTC ]
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Sony Gives Literary Film Division, Axed by Disney, a Second Life

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[ The New York Times | 2019-07-15 22:19:51 UTC ]
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[ Publishing Perspectives | 2019-07-15 20:00:26 UTC ]
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[ The Bookseller | 2019-07-15 01:27:43 UTC ]
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Summer reading: dive into the perfect book

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[ The Guardian | 2019-07-14 07:00:23 UTC ]
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[ The Bookseller | 2019-07-12 10:41:03 UTC ]
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[ The Bookseller | 2019-07-12 07:06:27 UTC ]
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[ The Bookseller | 2019-07-10 07:40:32 UTC ]
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[ Folio Magazine | 2019-07-09 18:18:07 UTC ]
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[ The Bookseller | 2019-07-04 18:16:56 UTC ]
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[ The Bookseller | 2019-07-04 08:35:24 UTC ]
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[ The Bookseller | 2019-07-03 08:55:50 UTC ]
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